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Newcastle’s TV Appeal Around The World Is Declining

The Sporting Intelligence site does a lot of financial analysis and the like on sports and on football, and since we are interested in that aspect of the game, which for good or bad has become huge over the last few years, it’s always a good site to check out.

nufc emblem

Global Newcastle United brand on the wane?

And they have concocted an interesting table today, which details where all the TV money would go to clubs, assuming it was based  entirely on the number of TV viewers each club got when they were on TV last season – and not based on the Premier League’s own rather democratic rules of apportioning the TV money.

As we’ve said before the Premier League is massively popular and last season NBC Sports paid massive money (and made a big deal of it) to broadcast the games on TV over here in the US, and they showed every single game live – either on one of their many TV channels or via direct streaming for the PC and mobile devices – and they did a terrific job of it, and it’s helped “soccer” to catch on a bit over here.

On the last day of the season every single game was live on one of their TV channels – amazing – and the Liverpool – Newcastle game was pick of the bunch on their top channel.

The Champions League final last Saturday was on Fox’s main channel over here (the main channel not the sports channel), which says they must be getting decent viewership figures on what they call soccer over here.

The way the money is shared out is as follows:

  • Overseas broadcasting deals – like the NBC Sports deal in the US – are shared out equally among the clubs.
  • Local broadcast deals in the UK are shared three ways – 50% equally between all clubs, 25% on league position and 25% depending on the number of times the club are on live TV.

That’s beneficial to the not so well supported clubs in the league, and the following table is taken directly from the sportingintelligence Twitter site and based entirely on viewership figures for each club when on live TV, and how the money would then have been divided:

league table based on viewrship

It’s not too surprising that Newcastle are only the  11th most popular club on TV, but it’s nearly always dependent on league position, and we would have been higher two years ago, when we finished 5th and we were even good to watch.

And yes we see Sunderland are one place above us. 🙁

We know it’s popular to be all doom and gloom at the moment about Newcastle, but some good (even great ) signings this summer, and we could be back up there challenging for a top six position again by Christmas.

Of course that’s exactly where we were last Christmas – but next season we’ll have to maintain that challenge through the end of the season – as we did two years ago – but didn’t last season.

That’s a positive way to look at the season ahead – and maybe not a popular way at the moment.

Comments welcome.

8 comments so far

  • G

    May 28, 2014 at 10:07 AM

    Comment #1

    I can’t say I’m surprised our TV appeal is declining, it’s not like we play attacking football or anything. The only thing I am surprised at, is the fact that this is considered news.

  • jazzyp

    May 28, 2014 at 10:14 AM

    Comment #2

    Maybe its that Manure and Arsenal and all the top teams are on TV virtually every week as we are not. Or Maybe its that we are not riding high in the league anymore as tv rights and revenue drops !!

  • toonarmydownsouth

    May 28, 2014 at 10:15 AM

    Comment #3

    Hardly a big surprise
    We watch because were fans, if you just fancy watching a game why the hell would you watch us? We were awful to watch and played possibly the most gutless dour negative football in the league since Jan

    3toonarmydownsouth // May 28, 2014 at 9:36 AM

    161Santon03 // May 28, 2014 at 7:40 AM


    LC is our new DOF, I wouldn’t judge him now. Not everything is made public knowledge especially before the window open. Who knows LC might surprise us with many players already signed.
    If we still have JK as DOF, then I 100% agree with you.
    I am more worried about how are we going to play, what kind of football style we will be playing especially when pardew already booed. Will he realise and change his style or not?

    Not true mate
    He’s not our DoF, he’s the new MD and has been not only at the club for years but heavily involved in our transfers as well
    Given his mission statement of sticking to policy and bringing in 1-2 players per calendar year (which is 2 transfer windows) what evidence is there in any way shape or form that things will now change?

    On the style of football, isn’t that why we needed a proper DoF?
    Not an accountant yes man promoted from within to an MD position?
    You know like a qualified DoF who can scout coaches and potential managers for both the youth and senior team, decide what style if football the club wants to see and set that philosophy in place at all levels throughout the club?

  • Slank

    May 28, 2014 at 10:16 AM

    Comment #4


    You are right that ‘Concocted’ is the correct word for this analysis. ‘Pointless’ is also another word that would be equally at home with this analysis.

  • Spoof

    May 28, 2014 at 10:39 AM

    Comment #5

    Why are people having a go at Ed about this article, at this moment in time there are many of us who expect a difficult summer for many reasons but one of those reasons is that we no longer look upon ourselves as being of any great appeal to players, we believe that other clubs would be there preferred destination as they are more appealing, so Ed brings an article which is basically the same but from a fans view rather than a players view which is what we as fans have discussed quite regularly.

    What the hell is wrong with people, we are all concerned as to how we are viewed as it does have a huge sway over how we compete for players and then Ed rights an article to show how we are viewed and all we get is moaning minnies, if anyone is not concerned about the fact that more people watch Sunderland than us, then they bloody well should be.

  • RooneyToons

    May 28, 2014 at 11:37 AM

    Comment #6

    Its quite obvious why we’re so low.
    We were on TV loads before Feb and as soon as we had nothing to play for we have much less value to sky…. Our games meant nothing.

    Which is why Sunderland Villa Swansea etc are all above us. They were all in relegation trouble

    Look at Southampton… Again nothing to play for

    It barely means anything it all depends on how the league pans out

  • lordjoesnow

    May 28, 2014 at 12:45 PM

    Comment #7

    our fans actually go to the stadium to watch the game. 52000 strong

    we didnt loan any players out to prem clubs. Many Liverpool fans will watch Sunderland games for Borini, Chelsea fans will watch Everton.

  • toonluvva

    May 28, 2014 at 5:41 PM

    Comment #8

    This article is actually good news for us.

    Ashley bought us for TV revenues from advertising Sports Direct. If the appeal of NUFC is falling he will be reaching a decreasing amount of viewers.
    He now has 2 options of either trying to improve the squad to make the NUFC “brand” more attractive, or accept that fewer and fewer people will be made aware of his company.
    By doing nothing, the financial people will be asking awkward questions about his stewardship of the club and he won’t like that.


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