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Newcastle United Want To Work Closely With Local Businesses

There’s a report in the Northern Echo, but not reported widely elsewhere, that Brian Aitken, the former editor of the Journal, has joined Newcastle United as the head of corporate affairs.

Brian’s new role will be to bring the Tyneside club closer to the area’s business community and get Newcastle involved via partnerships with local industry.

Brian Aitken.jpg.gallery

Brian Aitken former editor of the Journal

Aitken left the Journal two years ago and set up his own consultancy business and the news today is that he will work closely with Newcastle United’s head of business development, Nicole Atkin.

This is what Brian has said about his new job:

“Newcastle United is the biggest brand in the region; it is open for business, and open to business.”

“Managing Director Lee Charnley wants to position the club at the heart of the North-East’s business activities.”

“It is exploring the formation of a business partnership scheme, to be fully up and running for the 2017-2018 season and I want to talk to as many people as possible to hear what sort of member benefits they would like to see on offer.”

“It’s a fantastic concept and I’m looking forward to working with Lee, Nicole and the club’s corporate sales and partnerships teams.”

“With Rafael Benitez bringing the feel-good factor back to St James’ Park, there has never been a better time for the process to begin.”

Managing Director Lee Charnley runs the club on a day-to-day for owner Mike Ashley and he had this to say about the new appointment:

“We’re excited to be bringing Brian on board; he is well-known and respected in the region.”

“While the club has many close, established relationships with businesses, we recognise we have, in some respects, become disconnected from the North-East business community.”

“We know we need to do more to be part of the vibrant entrepreneurial scene and to give businesses the opportunity to be part of the club.”

“St James’ Park has the potential to sit at the very heart of regional business and we want to work closely with the business community to understand exactly what they need from us.”

“We want to support regional businesses, both through their association with us and by giving them opportunities to do business in an exciting location.”

“In turn we know the club will be strengthened by nurturing those relationships.”

We wouldn’t be at all surprised if this move has been recommended by manager Rafa Benitez, who has offered many suggestions of how the club can be better organized into a modern-day top football club.

And Rafa himself is a savvy businessman with good business sense.

This is another good step to get Newcastle United more connected with the local area – in this case the local area businesses.

Rafa has made it known he sees Newcastle United as the center of everything in the area, so getting involved with local businesses makes good sense  for the club.

Comments welcome.

14 comments so far

  • Jib

    Jul 19, 2016 at 9:03 AM

    Comment #1

    So far for me

    Anita/Janmaat M’Bemba Lascelles Gamez
    Hayden Colback
    Ritchie Shelvey Thauvin

  • The overrated Frenchman

    Jul 19, 2016 at 9:07 AM

    Comment #2

    Sounds promising. I can picture Lee Charnley in a sandwich board outside a local retail establishment, walking up and down, his face painted in black and white stripes, a show of support for business in the town. Even he couldn’t cock that up, could he?


    Jul 19, 2016 at 9:11 AM

    Comment #3

    A lot of trust to be rebuilt but I will give them some praise they are certainly trying atm. Also with the fans the new social media interaction is brilliant in comparison to what it used to be

    Still took far to long for the penny to drop…and we’d still be better off without the round one but gald the club is becoming a club again

  • Jail for Ashley

    Jul 19, 2016 at 9:16 AM

    Comment #4

    I don’t know why people are panicking over the proposed sales of the three players (in my eyes) that done the most to get us relegated. These players if they leave are not being sold under Rafas nose. The possibility of them leaving would have been discussed at length and the proceeds dealt with accordingly. Like I’ve said I don’t thinks it’s possible to build a team ready to assault the CL while sitting in the Championship, getting promoted first is the main objective.

  • Ron Knee

    Jul 19, 2016 at 9:22 AM

    Comment #5



    To make a rabbit pie, first catch your rabbit!

  • Jail for Ashley

    Jul 19, 2016 at 9:26 AM

    Comment #6

    I don’t think people would take any notice of your numerous howlers and misinformation if you didn’t spend most of the time calling people ‘footy’ no nowts and pillochs!

  • jimmysmith

    Jul 19, 2016 at 9:27 AM

    Comment #7

    Anita/Janmaat M’Bemba Lascelles Gamez
    Hayden Colback
    Ritchie Shelvey Thauvin

    Decent side, but one that leaves you slightly anxious about going back up.

    ……….Janmaat M’Bemba Lascelles Gamez…..

    Would appear likely to go back up with far greater certainty.

    Especially with, Sels, Hanley, Dummett, Anita, Colback, Hayden, Perez, De Jong, Gayle, Aarons and Thauvin coming off the bench.

  • gaz 44

    Jul 19, 2016 at 9:33 AM

    Comment #8

    I’d have to go
    Elliot(if fit)
    Gamez. Mbemba Lascelles. Dummet.
    Richie. Perez. Aaron’s.
    Mitro. Gayle

  • gaz 44

    Jul 19, 2016 at 9:34 AM

    Comment #9

    Be tutor in place of colback if he stays .. Can’t see sissoko and Gini being here at start of season but that doesn’t really worry me

  • brklyngeordie

    Jul 19, 2016 at 9:38 AM

    Comment #10

    Off topic but was came across an accnt on Twitter MagpieMockery and it seemed to think selling Gini for £27m is bad business and that his value would be £50m in 2 years which is insane considering he will be near 29yo I believe and then I asked him based of what and he also goes on to reply to me that he is the best signing in the Ashley era to which I told him I’d beg to differ…

    Wanted to know how everyone feels about that comment do people think Gini is best signing in Ashley Era? I threw HBA,Cabaye, Ba and Cisse out there although there are few more I believe are better but won’t go there with it like to hear what others think?

  • jimmysmith

    Jul 19, 2016 at 9:50 AM

    Comment #11

    I think Sissoko, Widjnaldum, and Cabaye are the best players we’ve signed. Widjnaldum had a tough first season, Sissoko a tough 3 and a half, but all three are very good to my mind. Their International records and market value would seem to reflect this also.

  • jimmysmith

    Jul 19, 2016 at 9:50 AM

    Comment #12

    Benny the most gifted, but hardly a success.

  • carl

    Jul 19, 2016 at 10:03 AM

    Comment #13

    The media thought it was a massive error on the part of the club not to insert clauses into players’ contracts reducing salaries by around 50% should we be relegated. We were pointed out as being negligent. If anyone wants to look for a badly run club etc.

    The point many made was that high wages make selling unwanted individuals difficult. Certainly this doesn’t seem to apply to those most in demand that we want to keep just the opposite.

    Saivet was frequently mentioned and the fact that our policy had been to recruit aged 25 and under with manager having no say. Saivet cost £4.75 m and earns around £35,000 a week. He didn’t feature under McClaren or Benitez but was he a bad signing? Many are suggesting he has a future and with us. I haven’t seen him play but by all accounts Benitez has been surprised by him in training and fans in Ireland thought he was very tidy.

    Saivet is by no means a player many would think twice about losing but building a team as opposed to collecting a disparate, disconnected bunch of individuals who want out will be Benitez’s aim.

  • rn2016

    Jul 19, 2016 at 10:34 AM

    Comment #14


    Janmaat Mbemba Lacelles Gamez

    Shelvey Tiote

    Ritchie Perez/Gayle Aarons


    Think this is more realistic with regard to who we may keep, if not still a little optimistic. Will be interested to see who else we sign, and how the likes of Hayden, Armstrong, Mbabu and Sterry develop – that XI could look very very different come Christmas, if not 5 August!


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