The Mirror are reporting that Newcastle are set to ditch controversial shirt sponsors Wonga when the current four year deal ends next May and they will not renew the deal with the payday loan company.
Newcastle are now busy looking for a new shirt sponsor .
The Wonga deal was announced back in October, 2012 when they replaced Virgin (Virgin Money) as the sponsors.
At the time Virgin chief Sir Richard Branson said he didn’t even get a chance to bid for the new deal and the negotiations with Wonga were all handled by then Managing Director Derek Llambias.
The Wonga deal has been condemned by fans and politicians alike, who didn’t like the club being associated with a company that charges ridiculously high interest rates on those poorer people who simply cannot afford it.
Papiss Cisse also took some time out in the summer of 2013 before he decided he could wear the shirt and two years ago, Wonga had to pay £2.6M to 45,000 people for sending out letters from some fake law firms to customers in arrears.
In short, Wonga does not have a good name in business and that’s a huge understatement and it will be good to get the name off the shirts of Newcastle United.
When the deal was first announced it was said it was the best shirt sponsorship deal the club had ever had and would help with the commercial income part of Newcastle’s revenues which had been lagging.
Wonga were also said to have paid to have the name of St. James’ Park reinstated for the stadium – it was named after the owner’s company at the time – and that deal always sounded a bit artificial and even far-fetched to the Geordie fans to give good vibes to Wonga.
It seems that once again Rafa Benitez has had some influence here as he tries to transform the club into a modern-day club that loyal Newcastle fans will be proud to support.
Rafa seems to be in tune with what Newcastle fans want and he is using common sense and good judgement to get many different things changed at Newcastle United.
The Mirror report suggests that just like the Wonga deal ended the Virgin Money sponsorship early – when Newcastle get a new shirt sponsor they could take over even before next May.
This will come as very good news to Newcastle fans and maybe the club should be contacting Sir Richard Branson about a new shirt sponsorship?
Note: Reader Sean Pigott is taking part in an Ultra white collar boxing event in Aberdeen on the 10th of September this year and collecting for Cancer Research UK, because many of his family have suffered from the terrible disease.
Sean has set up a justgiving page here if you can possibly donate to a very good cause.