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More Great News About Newcastle United

News today in Football 50, published annually by Brand Finance, that the Newcastle United Football Club has been named as the fasting-growing football club brand in the world by industry experts Brand Finance.

This seems to be due to the fact that we have instantly regained our status back in the renowned Premier League and because we are also such an iconic club, now managed by high profile and world-class manager Mr. Rafael Benitez.

Our  growth in our world brand is accelerating and almost doubled in the last 12 months – which is simply  unbelievable when you consider we have been a second division club in England during that time – although obviously we got great publicity with an amazing 51,108 average home gate – the biggest in the division since 1959 – and we also won the Championship.


Owner Mike Ashley – with Rafa Benitez and Lee Charnley

Everything seems to be going in the right direction for our club at the moment, with Rafa Benitez in a very short 15 months having galvanized the support around the club of the fans worldwide, local journalists,, blog writers and everybody else associated with the iconic and famous football club.

It’s this one man Rafa who is responsible for it all of course,  but so far Mike Ashley has done everything right and kept out of his way.

There’s only been one blemish so far, in the January transfer window, but hopefully that was a one-off mistake by the owner.

Mike is not daft and he seems to have very quickly realized that if he leaves the football side of the club to Benitez he can’t go too far wrong and Newcastle United could be worth an absolute  fortune in the next few years.

Lee Charnley also seems to be doing well in working closely with Rafa during the transfer windows.

So it does seem we now have the right team in place, with hopefully the owner continuing to take a hands-off approach although we hope he will attend the home games next season, back in the Premier League – where he could see some very good games against the top sides in the division.

The news reported on the Newcastle web-site is that the overall growth in the club’s global brand value is recorded at 92% over the last 12 months, with Champions League runners-up Juventus achieving the next best percentage growth globally with a 72% increase.

Joslyn Pannu, who is the communications manager at Brand Finance had this to say about the famous north-east club:

“Newcastle United have just passed the most valuable threshold in world football; promotion to the Premier League.”

“The Magpies have deep roots in the Premier League and the restoration of such an iconic club will boost the brand strength of the league as a whole.”

Real Madrid are not at all surprisingly named as the world’s most powerful football brand ahead of Barcelona and Bayern Munich, while Manchester United are only fourth overall, as they still struggle to get over the departure of iconic manager Sir Alex Ferguson – one of the greatest managers in the history of football.

This is even more good news for Newcastle United Football Club – we have massive momentum at the moment in a lot of different areas.

Long may it continue.

Howay The Lads!!

28 comments so far

  • Ron Knee

    Jun 6, 2017 at 3:28 PM

    Comment #1

    Further to Bobbybee’s post, I’ve just read that the average annual temperature (in nearby Valencia) is 23.0 °C during the day and 13.8 °C at night. How does Tyneside compare with that?

  • lochinvar

    Jun 6, 2017 at 3:29 PM

    Comment #2

    Número uno

  • martoon

    Jun 6, 2017 at 3:37 PM

    Comment #3

    I wouldn’t be too worried that he chose a Spanish club rather than us – there could be personal reasons. Maybe he speaks Spanish but not English, obviously the warmer climate, his partner might prefer Spain etc. I actually think we’re probably only after 1 Centre Back so maybe Caulkin is correct when he says Lejeune (I think that’s right) is the preferred target?

  • Jib

    Jun 6, 2017 at 3:38 PM

    Comment #4

    That’s the Summertime average
    Footy is played in Winter
    The weather in Spain can be crap in Winter

  • Bobbybee

    Jun 6, 2017 at 3:39 PM

    Comment #5

    23 degrees? In Newcastle, that’s not a real temperature, it’s just something we’ve heard about or experienced on holiday.

  • Bobbybee

    Jun 6, 2017 at 3:44 PM

    Comment #6

    There’s dozens of reasons he might prefer Spain to England, professionally and personally. I’m certainly not reading anything into it. NEXT!!!

  • Ron Knee

    Jun 6, 2017 at 3:49 PM

    Comment #7

    So the weather is better on Tyneside then, Jib?

  • WLtoon

    Jun 6, 2017 at 3:49 PM

    Comment #8

    Fastest growing football club brand in the world eh. That sounds very promising. Well hopefully it will help us bring in some real quality to match the headlines.

  • Jib

    Jun 6, 2017 at 3:54 PM

    Comment #9

    La,zaar Moorrocan playing in Sicily
    Comes tothe Toon
    I’m saying using NE weather as a reason is dumb

  • Ron Knee

    Jun 6, 2017 at 3:57 PM

    Comment #10


    So you’re saying where the club is located is never a factor in a footballer’s decision?

  • Tinman

    Jun 6, 2017 at 4:01 PM

    Comment #11

    There is no way this study is correct.


    Jun 6, 2017 at 4:03 PM

    Comment #12

    Why not?

  • Jib

    Jun 6, 2017 at 4:07 PM

    Comment #13

    So far down the list to be unworthy of comment
    Just look at all the ladsborn in Africa training with PL
    clubs wrapped up to the gills

  • Tinman

    Jun 6, 2017 at 4:09 PM

    Comment #14

    Global brand support doubles after a season in the Championship which is hardly shown on international tv?

    Surely a team like Monaco would experience far greater growth.

    The figures also seem unlikely that Juve would be as high as 72% growth considering the global exposure they already have.

    Never mind. At least Mbabu is the 2nd fastest player in the world…!

  • Ron Knee

    Jun 6, 2017 at 4:09 PM

    Comment #15

    Thauvin obviously loved his time on Tyneside!

  • Novocastrian66

    Jun 6, 2017 at 4:14 PM

    Comment #16

    This transfer window is beginning to look familiar. Look who we nearly signed.

  • ShirebrookToon

    Jun 6, 2017 at 4:15 PM

    Comment #17

    No steps further towards signings today then I see. When is the retained list going to be released?


    Jun 6, 2017 at 4:16 PM

    Comment #18

    Its measuring brand growth and NUFC brand has dramatically grown due to getting promoted we will be seen by a lot more people in the PL than the Championship

    Its a meaningless title but its probably right

  • Ron Knee

    Jun 6, 2017 at 4:20 PM

    Comment #19

    Bradford details

    Rafa Benítez’s men will make the trip to the Northern Commercials Stadium at Valley Parade for a 7.30pm kick-off on Wednesday, 26th July.

  • Tinman

    Jun 6, 2017 at 4:23 PM

    Comment #20


    It’s a load of baloney.

    2015 $155m
    2016 $127m
    2017 $247m

    $28m drop then $120m rise. Seems feasible…


    Jun 6, 2017 at 4:34 PM

    Comment #21

    All these studies are nonsense mate but am sure under the circumstances they are looking at our brand is the fastest growing…means next to nothing like but good PR

  • lesh

    Jun 6, 2017 at 4:35 PM

    Comment #22

    Ron Knee

    When you read Jib’s posts, you really must take them seriously – it’s not the Tory dictionary of ambiguous parrot speak (aka it’s manifesto’) on which he’s forming his opinions.

    In the case of the weather in Spain compared with Tyneside, he’s right – except when he’s wrong.

  • BeeGuy

    Jun 6, 2017 at 4:38 PM

    Comment #23

    Spooky to think NUFC cannot sign players even though Rafa is the manager. Does the concept of playing before a full house scare off some of these talented young men? One hopes there are real deals being worked out while the press guesses at what players NUFC is trying to sign.

  • lesh

    Jun 6, 2017 at 4:41 PM

    Comment #24

    I find this article puzzling.

    Ok, the Club’s brand growth may have grown faster than most but that means not other than the fact that the brand’s worth more now than it was last season.

    The key figure is how much the Newcastle United brand’s worth compared to others. I guess we’ll be in the lower part of any brand-worth tables.

  • ilovetoon8788

    Jun 6, 2017 at 5:01 PM

    Comment #25

    With missing out on semedo, looks like the usual window over the years when we miss out on targets who are quality. Snatched from under our nose. Like the window where lacazette was close to signing for us.

  • gonufc (Newcastle United Sports Direct Advertising Club)

    Jun 6, 2017 at 6:28 PM

    Comment #26

    Come on people, are some people still believing this stuff? It’s not even paper talk- it’s football rumour website talk.

    I don’t believe any of that stuff any more- so many “We almost got him!” but we don’t even know if we actually bid! It’s all just a hypothetical narrative.

  • Big Archie

    Jun 6, 2017 at 6:29 PM

    Comment #27

    Hilarious! So Ashley refused to splash out in January and wd went on to win the league.

    Can you explain how that was a mistake?

    Let’s not forget that Benitez fell out with Real Madrid hierarchy because when he took over in 2015 he wanted to overhaul the team, saying they weren’t good enough. And that team went on to win the Champions league

  • gonufc (Newcastle United Sports Direct Advertising Club)

    Jun 6, 2017 at 6:46 PM

    Comment #28

    I should point out that I didn’t mean this site- Ed has always quite rightly always reported what others are saying. It’s those very lucrative rumour filled sites which I’m talking about.


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