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Support Groups Come Together – United – Issue Open Letter To Mike Ashley

With things not looking at all good in this summer’s transfer window, Newcastle’s supporters groups have come together under the single banner of The Magpie Group.

They have issued an open letter to owner Mike Ashley basically asking him to sell the club so that a new ambitious owner can start helping our manager Rafa Benitez – rather than hindering him.

This is important because the way things stand at the moment we are going to lose Benitez next summer when his three-year contract runs out.

Mike Ashley – the problem at Newcastle United

Some lucky club will then have them as their manager.

Here is the open letter written by The Magpie Group – which was formed over the last few weeks:

Dear Mr. Ashley

You hold the hopes, expectations and fate of all Newcastle United fans in your hands. It has been over 10 years of broken promises. Two relegations, the embarrassment of Joe Kinnear and everything before, after and in between. Surely now – enough is enough?

Over the last six months, a number of meetings and discussions have taken place between many Newcastle fan groups and organizations. We now all come together under one banner, The Magpie Group, and we are united in our common desire for Newcastle United to be a club to be proud of at the heart of our local community.

In May 2015 you said, “from this day forward we will be making our own luck”. These empty words have not been backed up with actions and relegation, once again, soon followed. It is clear now that it is in the best interests of both you and the future of Newcastle United that the club is sold.

We cannot speculate on the terms of takeover talks but we know from credible sources that talks have taken place and bids have been made. We cannot comment on the factors which must be taken into account in order to value the club but a number of things are now clear.

The new TV deal has been agreed and Newcastle United is in need of a major rebuilding project, from urgently required investment in the first team playing squad, to the need for significant investment to bring the club’s training facilities and academy up to an acceptable standard following over 10 years of neglect on your watch.

If one word could sum up Newcastle United it is potential. A potential you have no interest in. We now have a world-class manager in Rafa Benitez who has united the fans for the first time in a long time, but this alone is not enough to counteract chronic neglect and under-investment under your ownership.

We need an owner that is prepared to back Rafa Benitez, not only by investing properly in the playing squad but by backing him to deliver the widespread change needed throughout the club from training ground to academy.

An owner who is not prepared to just release a manager invested in the club, city and community, when the opportunity arises.

If you cannot attract a buyer that meets your valuation then you must understand that this is because of the significant amount of investment now required to restore our football club to what it should be.

We have seen the reaction to the #IfRafaGoesWeGo movement and this has acted as a catalyst to bring the wider fan base together. We are all united in that we will do anything we can, both as groups and together as a fan base, to drive through a change in ownership.

Over to you, Mike. You have already admitted you are not the man to take the club forward. It is time to sell up and go.

You are only one man. We are a city.

We Are United.

The Magpie Group

18 comments so far

  • Jail for Ashley

    Aug 1, 2018 at 8:56 AM

    Comment #1

    Please be the start of something. It requires people to get off their arses though.

  • Mag52

    Aug 1, 2018 at 9:01 AM

    Comment #2


    It seems to me that this instalment paying is not working in the interests of the manager or therefore of the club.
    The money for Carrol, Sissoko, Winjaldum and others which should be coming in just seems to disappear. Where ?????

  • ShirebrookToon

    Aug 1, 2018 at 9:05 AM

    Comment #3

    I’m gonna get in touch with them today to see what they would be willing to protest outside SD HQ here in Shirebrook. Or at least send me some flyers or banners than I can plaster his shop windows with and lorries

  • lochinvar

    Aug 1, 2018 at 9:06 AM

    Comment #4

    The sentiments echoed in the letter are fine.
    The intent behind the letter is admirable.
    We can all agree on the purpose.

    Has it been posted First Class to Mike Ashley c/o Shirebrook or emailed directly to him ?
    Don’t hold your breath on a reply.

    Perhaps a letter to Mr. Bishop would solicit a reply as after all he’s paid to deal with PR matters and he wouldn’t want any bad publicity surrounding Mike Ashley would he ?
    Don’t hold your breath on a reply..

    Repeat ad nauseum

  • Mag52

    Aug 1, 2018 at 9:12 AM

    Comment #5

    Re the letter. I fear Ashley will see this as some sort of veiled threat from the Magpie Group and nobody threatens Mike Ashley.
    He will also see how this is hurting the fans, something I’m sure which will cause him much pleasure.
    I applaud the initiative, but seriously doubt if it will serve any purpose. The bast##d is a law unto himself.

  • lochinvar

    Aug 1, 2018 at 9:12 AM

    Comment #6

    Meanwhile back on the topic of football , BBC’s Matthew Raisbeck comments :

    “Newcastle are not interested in Lille midfielder Thiago Maia. West Brom centre back Ahmed Hegazi is also not a target – though Rafa Benitez does want to bring in defensive cover before the transfer deadline next Thursday afternoon “

    10days to go.

  • posada

    Aug 1, 2018 at 9:15 AM

    Comment #7

    We hear little from NUST or have I missed it.

  • Charlie in the Gallowgate

    Aug 1, 2018 at 9:28 AM

    Comment #8

    Tomorrow could be D-Day for Rafa and the TOON when he gets back to his office.

    Surely he has words or meaning with Charmless and Bishop to thrash out exactly what is happening!!!!!!!!!!!!!

    Be interesting if we make progress in the transfer market before Saturday’s game

  • Sir Braveheart

    Aug 1, 2018 at 9:29 AM

    Comment #9

    The intention is honourable, but you have essentially just told Mike Ashley what to do. And from what we all know of Mike Ashley how do we all expect that’s going to go down exactly?

  • Lascelles sells sea shells by the sea shore

    Aug 1, 2018 at 9:30 AM

    Comment #10

    The only club Mike Ashley should be permitted to be around should be a wooden one around the cranium…

    And I condone violence of any sort (normally)!!!


  • Jail for Ashley

    Aug 1, 2018 at 9:33 AM

    Comment #11

    Why not write an open letter to this fans group telling them they’re wasting their time then. Why do people have to immediately put dampners on something anyone does or tries.

  • Wayayman

    Aug 1, 2018 at 9:40 AM

    Comment #12

    We need to make SD a toxic brand like how the S#n is in Liverpool, at least in the NE and, with joining forces with Rangers fans, Glasgow. Start local.

  • Lascelles sells sea shells by the sea shore

    Aug 1, 2018 at 9:40 AM

    Comment #13

    With the supporter groups starting to unite this should take the protests to another level if there is a strong leadership at the forefront of it. Divided we can be conquered (last 11 years as an example) but united as the true great North East institution would be harder for him to trample on any further!

    WE WANT OUR CLUB BACK… enough is enough!

  • kakaobi

    Aug 1, 2018 at 9:50 AM

    Comment #14

    Dear mr Ashley
    Get out of our club you nasty rascal

    That’ll do it he’ll be gone tomorrow haha
    He knows what will happen. I stopped going last season and won’t go back until he’s gone but someone just took my place in the ground so what’s the point problem is our fans want it both ways

  • LockieToon

    Aug 1, 2018 at 9:50 AM

    Comment #15

    Has anyone actually done a proper analysis of the clubs PnL?, it must be hugely in profit. We got £123mil from TV money last season, I got an E in Maths for GCSE but can still do some basic guesstimate on the clubs income and expenditure.

    TV rights: £123mil approx.
    Ticket sales: £30mil approx.
    Sponsorship: £5mil approx.
    Merchandise: £5mil approx.

    So basically over £160mil coming in

    Player wages: £50mil approx.
    Club running costs: £20mil approx.

    So without going into player sales about £90mil profit????

    Why on earth would Ashley want to sell….

  • dig-n-dig22

    Aug 1, 2018 at 10:59 AM

    Comment #16

    At last , this is what I have been waiting for, A unified body with only one agenda ” RID OUR CLUB OF MIKE ASHLEY “. Who gives a sh1t whether the fat tw@t reads or replys to the letter or not, what ” is” important is that every true NUFC fan where ever they are, read the letter and back the agenda in every way they can. I think it would be a good idea for the Magpie group to create a YOUTUBE channel and create a signature page on the channel so the fans can show their support for the Magpie Group and offer idea’s on how to defeat Ashley. with all due respects, small splinter groups protesting outside SD shops even with the best intentions is just like pi$$ing in the wind. What Ashley realises is his NUFC Empire is nothing without the goodwill of the fans, unfortunately a lot of the fans don’t realise it. The fans need to deny Ashley “every last penny” through boycotting season tickets shirt sales and every form of income generated by the fans. Once Ashley has sold the season tickets he becomes untouchable, so we need to plan ahead for next season and hit Ashley where he hates it most,in the wallet, deny him “every last penny” and force him out of NUFC .It may take a month six months but if we deny him ” EVERY LAST PENNY” he will be forced to go.

  • leonado_keng

    Aug 1, 2018 at 11:24 AM

    Comment #17

    Agree but we must unify to demonstrate to walk out and boycott product of SD together if he ignored this open letter

  • Bryan

    Aug 1, 2018 at 11:51 AM

    Comment #18

    Whats the point of all this? Does anyone really think Ashley reads any of these protests, or for that matter care what our opinions are of him. Not a jot.
    Its been the same every year since he took over. Nothing is going to change, nothing.
    We are all looking through our rose tinted glasses because of our love for OUR club. We see big investment in players which would make us compete with the top clubs and keep the amazing manager we have at our club, and rightly so. Ashley see’s, minimum investment on players and infrastructure, maximum free exposure of Sports Direct worldwide, lets finish 17th every year and pocket the TV money. Why would he change his viewpoint on this when the alternative is to spend £100’s millions with no guarantee of success?
    Thats why he increased the amount he wanted for the club to £400m after the new TV deal was announced. He know’s no one is going to pay that amount, so he just plods along hopefully achieving his goal of 17th each year and continues with his free multi million pound advertising campaign.
    The only way anything can change would be to the detriment of us and our club. By saying that I mean, everyone stops going to the games, everyone stops buying club merchandise and everyone stops buying at Sports Direct ( I still can’t believe SD stores throughout the Newcastle area are still packed out with people, Geordie people ).
    Lets be honest here, thats never going to happen. So, lets just support the lads to the hilt so hopefully we finish above Ashley’s favourite position,17th and enjoy our last season with Rafa, because without a doubt Rafa will walk next year and so he should. Then after that you won’t believe how bleak its going to be for us all. Howay the lads.


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