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This Is Getting Embarrassing – Mike Ashley – Do Something – For The Good Of The Club

Mike Ashley is always penny-pinching – Newcastle fans have seen that over the last eleven long and depressing years and also lately with world-class Rafa Benitez over the last four transfer windows.

Ashley has refused to give Rafa any real money to spend on players and an example of that is this summer when we are making a profit of £26M so far, with just four days left in this transfer window.

Other Premier League clubs are spending money to improve their squads – no wonder we could face another relegation-fighting season.

Yes – another one.

Mike Ashley – tries to run the club on peanuts – it doesn’t work

And the disagreement over players’ bonuses for the coming season, which also happened last summer, has now caused the Newcastle players to refuse to be televised for their walk-ups.

Those are the videos of the players used at the beginning of games when the teams are being announced.

The news is from Sky Sports reporter Keith Downie and he says via his Twitter account that this is an internal squabble and nothing to do with the TV broadcasters like Sky Sports and BT Sports.

Those in charge of the Premier League need to understand that Mike Ashley is not a fit and proper owner for Newcastle United.

He is getting free worldwide publicity by using the venerable St. James’ Park as a worldwide billboard for his company Sports Direct.

It’s also interesting that Sports Direct sell their goods at very low prices by cutting the company costs as much as possible.

He seems to think that will work at a football club – it will not.

He’s actually proved that for eleven long and depressing years for Newcastle – when will he learn?

Probably never.

Comments welcome.

93 comments so far

  • Macas

    Aug 6, 2018 at 3:50 PM

    Comment #1

    Not got too much sympathy for the players to be honest, don’t they get paid enough? They should be motivated to do well without getting further incentives.

  • ronaldo aarons

    Aug 6, 2018 at 3:51 PM

    Comment #2

    Love to see sky start turning the screw on Ashley now that they are being directly affected. Knowing what they are like they’ll blame Someone else, tea lady maybe. Maybe even Russian involvement? Never mike Ashley though, he’s a great guy is mike!!

  • ronaldo aarons

    Aug 6, 2018 at 3:51 PM

    Comment #3

    Knew it wouldn’t take long 😀

  • jezza442

    Aug 6, 2018 at 3:52 PM

    Comment #4

    Now this will turn some heads! Are you watching premiere league we told you he was trouble.

  • Ron Knee

    Aug 6, 2018 at 3:54 PM

    Comment #5


    Rafa inciting rebellion. Well, he is a foreigner!

  • Ron Knee

    Aug 6, 2018 at 3:56 PM

    Comment #6

    Or maybe Cashley is being advised by Failing Grayling.

  • Rotonda heights

    Aug 6, 2018 at 3:56 PM

    Comment #7

    Who keeps giving that vile sexist pig Richard keys the oxygen of publicity? I guess a guy who can cheat on his cancer stricken wife with his daughter’s best mate would know all about lies, deceit and spin!!


    Aug 6, 2018 at 3:58 PM

    Comment #8

    Be very interesting @ SJP next Sat I know there will be one fat person absent but wonder if any banners & posters will be on display or will he have ordered his gestapo to grab them

  • The next Mike Williamson

    Aug 6, 2018 at 3:59 PM

    Comment #9

    the players will be wanting all that extra sky money as will agents, especially the ones who havent got recent deals. the bonus is their only chance to get it.

    i’d love to see where ALL the sky money ends up. must be a large amount to players and agents. the french league must take a lot of it from us too, which is why they can keep asking for more and more money.

  • stu mel

    Aug 6, 2018 at 4:03 PM

    Comment #10

    Why should the player give anything to sky or any tv company as Ashley is the only one who benefits from sky’s money as it sit in his pocket. Ashley should do interviews post match on sky as newcastle utd is just his cash cow. Support the team if you want it your choices but I not putting any of my money into that man’s pockets and I think more people should say why they are not. It because he keep taking and never gives back. Not even a 5% of the money he’s made at st James has went back in the club he will never leave cause it makes him loads of money

  • Jamseyd24

    Aug 6, 2018 at 4:03 PM

    Comment #11

    Macas, Yes the players do get paid well, but in comparison to other Prem team do they really? Also, I bet the players know what other teams are paying in bonuses so why should they not. I think its good they stand up to Ashley’s penny-pinching.

  • Nostradamus the Geordie

    Aug 6, 2018 at 4:04 PM

    Comment #12

    From previous thread, 26 Million bid knowing it would get turned down and then to say to the fans. Look we tried to purchase someone that would have broken the transfer record but they turned us down. Wait for that report to come out in the next week or so, trying to win over the fans again like every year with B/S stories. Its like a game of the boy who cried wolf, one day Pinky and the Brain will try this and the other club will say ok and hold them accountable for the money.

  • ShirebrookToon

    Aug 6, 2018 at 4:04 PM

    Comment #13

    Fcuk Mikey boy up Jamaal if he don’t sort the bonuses out

  • willowdalerez

    Aug 6, 2018 at 4:07 PM

    Comment #14

    This is the lineup I’d like to see:


    Play Perez out wide would give us a little threat on the right… Would also give Murphy something to think about in training!

    Rafa not much for playing people out of position but we already use Perez as a secondary striker why not have him drift in from further to the right. We have a solid defense this could give us true punch on the counterattack and give Shelvey and Ki more options on the outlet. We’ll also find out soon enough if Rondon can win aerial duals, hold up the ball well, knock down the ball for others and most importantly take his chances!!!

  • simon376

    Aug 6, 2018 at 4:08 PM

    Comment #15

    TNMW I know you said there was a lot of debt over £100 million before Ashley took over and now only about £15 million more but I’m getting at the fact still more in debt now than we were before he took over. Maybe the debt would have been a lot higher, we can only speculate, but we do know it has increased with him in charge so hasn’t really helped

  • toon kk

    Aug 6, 2018 at 4:11 PM

    Comment #16

    All this pi55ing around over transfers with Ash has gone on since he bought this club, can’t be good for players and Rafa’s moral.

    As far as MA using SJP as an advertising board, well that’s why the club was bought, sorry to say but the fans are feeding the problem, they’ve let him do what ever he wants, no one hardly batted a eye lid when he changed the name of SJP to the sports direct areana.
    An empty stadium would be a great advert for SD.
    Oh I forgot the fans are faithful. Then Don’t fkin complain. Ffs
    The only time fans stuck together was when KK walked,MA wobbled then.

  • crawfordm

    Aug 6, 2018 at 4:18 PM

    Comment #17

    Guys – this is a personal vendetta against NUFC and the North East. He knows how much angst he is causing up here. I have never in my 52 years of following football seen such a chairman.He was told in a court of law he was a liar – nothing has changed since the Keegan days. He is not a fit and proper person – there is ALWAYS a feeling of pre season despondancy in his tenure, he is saving millions in free advertising for his shit company, he is asset stripping ( players out for 10’s of millions and replaces with free’s) Ehete is the TV money gone ??? He does not give a shit and there is nothing we can do.

  • OutOfToonFan

    Aug 6, 2018 at 4:23 PM

    Comment #18

    Claiming that Mike Ashley fails the fit and proper person test just because he does not invest in players, makes you look ignorant. From wiki, these are the criteria for a club owner failing the test:
    The Premier League has tighter restrictions than the Football League or National League. In general, a businessman will fail the test if:
    They have power or influence over another Football League club
    They hold a significant interest in another Football League club
    They become prohibited by law from being a director
    They are filing for bankruptcy
    They have been director of a club while it has suffered two or more unconnected events of insolvency
    They have been a director of two or more clubs of which, while they have been director, has suffered an event of insolvency

    There is nothing in there requiring a particular level of investment. So not the smallest chance of MA failing the test on that basis.
    Spouting this sort of drivel does not help the REAL case against MA.

  • Rowan

    Aug 6, 2018 at 4:25 PM

    Comment #19


    (From previous previous thread – bloody hell Ed, you’re a machine)

    How dare you dampen my misguided optimism with your logic and facts! For shame…

    On a serious note: yeah, totally take your point that Rondon should have benefited from Pulis’s direct style of play. How will Rafa get more out of him? Well, I can only hope that we will put better crosses in to him and – more importantly – a more varied style of play will suit him. As you said, he was the target man and therefore the recipient of countless long balls, crosses and long throws – but under Pulis, it’s all a bit predictable. I’m sure we’ll do that too – but we will also look to utilise the pace and movement of Kennedy, Muto and Perez, all buzzing around and off him, and have Shelvey looking to thread balls through for him to run on to behind opposing defenders, rather than just lumping it forward in the air.

    I’m just speculating again here – just trying to see how it could work and why Rafa seemingly wanted him so much.

    Also, there’s something to be said in having a player like Rondon getting more goals for other players. He’s a unit; he requires close marking and can drag players around, which frees up space. And he can hold up the ball and play in others. Hopefully (hope very much being the theme of my comments currently!) a player like that will create more chances for the other attackers in the side – more so than Gayle would have.

    If it works out anything like my speculations, it could be a good move. That said, I also take your point about WB scoring a few two seasons ago and him only getting 7 of them. That remains my biggest concern – for a CF, his record just ain’t that great.

  • Jib

    Aug 6, 2018 at 4:26 PM

    Comment #20

    Ayoze Perez stats
    Matches as
    Second Striker
    Left Winger
    Right Winger
    Attacking Midfield

  • Rowan

    Aug 6, 2018 at 4:27 PM

    Comment #21

    Oh, and as for us paying £26m for a striker – I’m sure that’ll happen. Once pigs have mastered aviation and the moon has turned blue.

  • tooned in

    Aug 6, 2018 at 4:29 PM

    Comment #22

    All players talk to each other and most clubs pay a very similar incentive based bonus structure, which is linked to league position, as is the incentive to the club to finish higher up the league with TV money linked to final position. Therefore what Jabba the Gut has done is remove the incentive that all other clubs give their players. If you worked for a company where everyone else at rival companies received a bonus on profitability of the company but you didn’t, they would be laughing at you, as the players at other clubs are! not a nice feeling and one that will wind you up – he is simply a poor business man that got very lucky (he has made some terrible decisions recently see HOF and Debs as examples!!) He is buys cheap and sells in bulk and came up with the liddle version of shopping for sports goods at the right time, has got away with paying poor wages to staff and squeezing companies dry!! Why anyone would expect this chav to be actually interested in this club for anything other than money is beyond me, im all for balancing the books but he is now asset stripping ahead of a potential sale… i promise you he is going to try to sell nest summer, having taken £150m out of the company, sell for £350m…. If we get relegated it is a risk, its not as if he has not made bad risky decisions in the past !

  • thepict

    Aug 6, 2018 at 4:32 PM

    Comment #23

    They will be already well recompensed. Why do they need paying for playing well?

  • lochinvar

    Aug 6, 2018 at 4:36 PM

    Comment #24

    Is there a scenario where a potential new investor has indicated that they will take over in Summer 2019 when they know things for certain.
    1. Our PL status.
    2. Rafa is by then out of contract but therefore in the position of either leaving under his own terms or signing up with the new owners for the “Newcastle project” to be fully launched.

    Apart from the transfers merry go round there is no sign of “inward investment” from Ashley into the new much needed Training Facilities and Academy or for that matter expansion to SJP to meet a potential for 60,000 fans to watch European level games.

    That level of investment is clearly beyond Ashley and is only possible in different circumstances when he’s sold up and moved on.

    Or did I fall down a rabbit hole like Alice, bump my head and end up in Wonderland ?

  • hibbit

    Aug 6, 2018 at 4:37 PM

    Comment #25

    another WUM has landed

  • Toonces

    Aug 6, 2018 at 4:38 PM

    Comment #26

    I think people need to get over what professional athletes get paid.

    It doesn’t matter whether someone thinks they already get paid enough.

    The players want to be treated fairly and that fairness is judged by comparison with players at the other PL clubs. Ashley is trying to pull one over on the players and they aren’t taking it lying down.

  • Bladey

    Aug 6, 2018 at 4:38 PM

    Comment #27

    Stop moaning you know the state of play because of fat Mike before you buy the ticket
    So watch and weep
    All you lot ever do is rant on day after day about bloody transfers it must look so boring on here to any new bloggers
    Saying that some of you bore bloggers who have been on a while
    Play another f@@@@@@ record

  • Jib

    Aug 6, 2018 at 4:40 PM

    Comment #28

    The players dispute last season was resolved
    by a phone conversation between Lascelles
    and Ashley last season.
    I’m thinking it may complicated this term by the
    fact that some clubs have introduced linking
    shirt sales to the bonus scheme.

  • Tosun A. Wobbler

    Aug 6, 2018 at 4:41 PM

    Comment #29

    Lochinvar….tossed and turned all night with bloody “Da Doo Ron Don” in my head, thank you very much!

  • willowdalerez

    Aug 6, 2018 at 4:47 PM

    Comment #30


    Thanks for the Perez stats. Shows he’s been used all over. Right now we are toothless on the right. Let him play RW instead of SS. At the moment we’ve no threat up the right. Other teams will adjust accordingly. Perez only played RW 10 times but he’s fast, decent on the first touch and beating the first defender. Better used at RW then SS imo given our options.

  • Markaccus

    Aug 6, 2018 at 4:51 PM

    Comment #31

    Strange how, now that this player revolt against Mash is happening, we suddenly get a post blaming the players, and another 2 posts attacking the fans, one of which is by a well known blog pest and angry knacker. Finishing the post off with “ash out” does not disguise your attempt to create discord. You’re doing Ashleys work for him.

  • willowdalerez

    Aug 6, 2018 at 4:53 PM

    Comment #32


    You are only hoping what we all hope. Just don’t believe it till a deal is announced. Staveley took so much out of us land year pre-Christmas I’m not up for another round of self-professed ITKs or my own musing as to the potential NDAs etc.

    I’ll just content myself with the hope, I mean I could also win the lottery tomorrow, The Toon might win the Prem… statistically anything’s possible 😉

  • midweek weekend

    Aug 6, 2018 at 4:54 PM

    Comment #33

    i must admit i find this whole gayle rondon thing really strange, but i think rondon is a decent player i’ll put my head on the line and say he’ll score over 10 league goals this season, not stella but all we can really hope for it’ll be alot more than poor old joselu.

    if we can get danny igns too on loan things wont look all that bad although seems like we got none of rafa’s primary targets which is a real shame normal clubs finish 10th and invest to push but not mike ashley once again the goal is not to get relegated so he makes lots of money, there will be mass celebrations when this parasite finally leaves hopefully its soon.

  • ilovetoon8788

    Aug 6, 2018 at 4:55 PM

    Comment #34

    Few more days to the premier league opener and we have players on strike. Great news..

    Thanks Ashley.

  • Markaccus

    Aug 6, 2018 at 4:57 PM

    Comment #35


    We have Kenedy and Rondon fon loan from the english leagues. Unfortunately we can only loan from Scotland or abroad, now.

  • willowdalerez

    Aug 6, 2018 at 5:00 PM

    Comment #36

    Yeah WUMs on here again. I don’t think Ashley cares about us so not on the orders of Bishop like I used to muse. More likely some Mackems eager to see us lose Rafa.

    Bladey’s no Mackem just likes being a WUM generally.

    But my 2 cents on player’s bonuses. No different than any business ike others mentioned. You demand the going rates and benefits or you take work action. Work action has begun. Be an intersting if depressing sideshow and can’t possibly be good for squad morale but Ashley doesn’t give a [censored]!

  • Geordie-john

    Aug 6, 2018 at 5:01 PM

    Comment #37

    Holy shit ! What next ?
    This greedy bas##rd is trying his level best to skim from ever angle. Another season of discontent no doubt because of your greed !
    ASHLEY why don’t you understand that this is football and not like your sweatshop business that you run. You have had some handsome money over the last 11 years which should have gone back into the club but didn’t and still it’s not enough for you. I honestly think that a MAJOR investigation into yourself, Sports direct sweatshops and NUFC would uncover some serious trouble financially for you.

    This might be the answer to getting rid of you once and for all as not all the supporters are willing to give you financial lesson that you deserve. Tosser !

  • hibbit

    Aug 6, 2018 at 5:03 PM

    Comment #38


    the players aren’t on strike there just refusing to connect with the media or partake in any extracurricular activities
    ie the sky/bt walk ups

  • Markaccus

    Aug 6, 2018 at 5:03 PM

    Comment #39


    I agree, and I like the way they are going about it, too. The media will be all over Ashley if they don’t get their pound of flesh, in thus case player interviews.

  • lochinvar

    Aug 6, 2018 at 5:07 PM

    Comment #40

    Ashley inherited a debt of £100m when he took over sounds familiar.
    But what’s more galling is that it was reported that he failed to spot it during due diligence which seems far fetched as surely he would have sued because it was hidden or not disclosed ?
    Either way we’re paying for it still, otherwise he might be long gone.


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