Newcastle have announced that Vitality has become the new Official Wellness Partner of Newcastle United Football Club.
Newcastle need to somehow increase their commercial revenues which have always been very poor under Mike Ashley, and we lag way behind the top English clubs in that area.
So in that way, this is a good move by the club.
The club has announced that Vitality will sponsor the first team.
This is some of what Newcastle announced on their website:
The new partnership includes the use of player imagery and appearances, in-stadium branding at domestic fixtures at St. James’ Park, as well as a presence on the club’s digital platforms.
It also gives Vitality members and Newcastle United supporters access to a number of club-related benefits, such as the chance to win official merchandise and match tickets.
Neville Koopowitz is the CEO of Vitality, and he had this to say:
“We are delighted to begin this new partnership with Newcastle United, which further extends our commitment to helping people live healthier lives through the power of sport.”
“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health.”
“And through collaboration with elite sporting institutions such as Newcastle United, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”
The Head of Commercial at Newcastle United is Dale Aitchison, who said the following:
“It’s a pleasure to welcome Vitality as Newcastle United’s Official Wellness Partner.”
“Vitality has a proven track record within the health insurance sector and it is a forward-thinking, innovative organisation.”
“We are looking forward to working together on exciting new partnership campaigns that harness the collective power of our brands and inspire communities to lead a healthy life.”
The level of commercial revenue at any club is dependent on how well the club is performing in the Premier League.
So we will increase our commercial revenue substantially only when we are doing well in the Premier League – and we need some significant investment from the owner to do that.