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Newcastle Announce A New Corporate Sponsor

Newcastle have announced that Vitality has become the new Official Wellness Partner of Newcastle United Football Club.

Newcastle need to somehow increase their commercial revenues which have always been very poor under Mike Ashley, and we lag way behind the top English clubs in that area.

So in that way, this is a good move by the club.

The club has announced that Vitality will sponsor the first team.

This is some of what Newcastle announced on their website:

The new partnership includes the use of player imagery and appearances, in-stadium branding at domestic fixtures at St. James’ Park, as well as a presence on the club’s digital platforms.

It also gives Vitality members and Newcastle United supporters access to a number of club-related benefits, such as the chance to win official merchandise and match tickets.

Neville Koopowitz is the CEO of Vitality, and he had this to say:

“We are delighted to begin this new partnership with Newcastle United, which further extends our commitment to helping people live healthier lives through the power of sport.”

“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health.”

“And through collaboration with elite sporting institutions such as Newcastle United, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”

The Head of Commercial at Newcastle United is Dale Aitchison, who said the following:

“It’s a pleasure to welcome Vitality as Newcastle United’s Official Wellness Partner.”

“Vitality has a proven track record within the health insurance sector and it is a forward-thinking, innovative organisation.”

“We are looking forward to working together on exciting new partnership campaigns that harness the collective power of our brands and inspire communities to lead a healthy life.”

The level of commercial revenue at any club is dependent on how well the club is performing in the Premier League.

So we will increase our commercial revenue substantially only when we are doing well in the Premier League – and we need some significant investment from the owner to do that.

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Comments welcome.

14 comments so far

  • giimps

    Sep 9, 2018 at 10:54 AM

    Comment #1

    Interesting choice of sponsor, being sponsored by a brand which verve and vigor, life and an eagerness to be the best we can be when in reality we are owned by a creature who’s very nature sucks any lifeblood from the club……interesting indeed

  • ilovetoon8788

    Sep 9, 2018 at 11:09 AM

    Comment #2

    I agree with malcolm mcdonald. Looking at the fixtures until end of December, I think we’d be lucky if we get 10 points. This is the season we get relegated again.

  • Mag :P

    Sep 9, 2018 at 11:15 AM

    Comment #3

    We all love ilovetoons optimism.

    Just rubs off on everyone.

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 9, 2018 at 11:17 AM

    Comment #4

    Good afternoon Jazzyp mate…if you’re still around!

  • jesperfuglsang - capt'n awesome of the lemon crew

    Sep 9, 2018 at 11:19 AM

    Comment #5

    Is Shaw injured again?

  • Jib

    Sep 9, 2018 at 11:36 AM

    Comment #6

    jesperfuglsang – capt’n awesome of the lemon crew
    Is Shaw injured again?

    Yeah it was really negligent the way he put his head
    in the way of Dani Carvajal’s shoulder and then carelessly
    banged his head off the ground.


  • Jib

    Sep 9, 2018 at 11:38 AM

    Comment #7

    Heavy rumours in Manchester that
    Mourinho is down the road to be
    replaced by Zinedine Zidane

  • Belfast

    Sep 9, 2018 at 11:55 AM

    Comment #8

    Big game in Aarhus today Jesper

    Oxford v Coventry.

  • dig-n-dig22

    Sep 9, 2018 at 12:06 PM

    Comment #10

    Just got back from a 10 day holiday in Spain, when I was there, I took in a tour of the Camp Nou, after the tour, I couldn’t help thinking how a trip to the Camp Nou would excite Ashley, not because of the hundreds of trophies displayed in their cabinets when you went in but because of the 1000s of Barcelona shirts flying off the hangers just before you leave through the Exit door.

  • Jib

    Sep 9, 2018 at 12:19 PM

    Comment #11

    Catalonia NE of Spain – footy mad
    Geordieland NE of England – footy mad
    Their ownership model would defo work
    with us – c’mon Mike you know it makes sense.
    It’s 2025
    After 3 successive CL’s and 5 PL’s
    Manager Rafa Benitez is appointed life president
    of NUFC unanimously by 250,000 adoring Geordie
    debenture holders

  • A Pain in the Blog

    Sep 9, 2018 at 12:40 PM

    Comment #12

    Belfast, Jesper

    Didn’t Crosby, Stills, Nash & Young sing about Aarhus. Madness too, if I remember correctly.

  • DubaiMicky

    Sep 9, 2018 at 12:42 PM

    Comment #13

    Loving this in the Guardian…


    “It’s rather unusual for a company to hold an AGM without the presence of its chief executive, not to mention its largest shareholder. But then Ashley, who, a court heard, once vomited into a fireplace during a drinking session with business associates, is no ordinary chief executive.”

  • toonluvva

    Sep 9, 2018 at 6:21 PM

    Comment #14

    Im actually impressed at this news. Vitality are an upmarket brand compared to the sort that Ashley is usually associated with, namely Wonga.

    Is this an attempt to boost commercial revenues to tempt in bidders. We can only hope.


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