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Sports Direct Paying For Advertising – But It’s Likely A Sweet Deal

Last season Newcastle said that the only reason Sports Direct signs were emblazoned all over St. James’ Park was that was available advertising space.

And if somebody wanted to advertise, they could take the place of the many Sports Direct signs we see when any game is televised at St. James’ Park.

That seems to have slightly changed over the last year in that at the Fans Forum meeting almost a couple of weeks ago it was stated that Sports Direct now pays for that advertising.

But they also say it is still available space if other advertisers want to come in and they could replace the Sports Direct signs if they are willing to pay the going rate.

Mike Ashley – Sports Direct and Newcastle owner

That tells us Sports Direct must be getting an excellent deal from Newcastle for that advertising space, and way below the price they are asking other companies to pay.

In the minutes of the Fan Forum meeting this is what was written about this:

“There is now an agreement in place whereby Sports Direct pays for all advertising in the stadium.”

“Sports Direct is only allocated what the club doesn’t sell and that arrangement can be terminated immediately by the club if another company is willing to pay more on a fair commercial basis.”

Sports Direct may be paying some money for the advertising, but we bet it’s way below what Newcastle are asking other advertisers to pay.

What do you think?

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Comments welcome.

14 comments so far

  • Belfast

    Oct 6, 2018 at 2:53 PM

    Comment #1

    Twenty quid a match!

  • sing in the corner

    Oct 6, 2018 at 3:00 PM

    Comment #2

    I don’t believe a single word that comes out of the club. There is no trust. In effect NO relationship between the suits, RAFA and the fans.

  • Jail for Ashley

    Oct 6, 2018 at 3:07 PM

    Comment #3

    So after trying to screw them over bonuses they’re expected to start playing way above their levels again because good ‘ol uncle Mike has promised these millionaires a holiday, I dread to think where they think it might be.

  • Nostradamus the Geordie

    Oct 6, 2018 at 3:09 PM

    Comment #4

    I really would love to see Mourinho pissed off today lads, get stuck in so we can have the after the game interview where Mourinho says, they haven’t won a game until today and then goes on a rant about how his players suck. Sunday morning headlines, Mourinho fired after loss to Newcastle United. Now that’s a headline!!!

  • Jail for Ashley

    Oct 6, 2018 at 3:09 PM

    Comment #5

    But they pay a nominal fee so he’s not lying exclaims an indignant Jib!

  • Jail for Ashley

    Oct 6, 2018 at 3:09 PM

    Comment #6

    * nominal fee of £1 per advert.

  • GeordieTwo

    Oct 6, 2018 at 3:10 PM

    Comment #7

    Possibly it would be an idea to actively seek companies to advertise at the ground Ashley? You seem to think they should just drop into your lap. It sounds more like an excuse to me. “Oh dear nobody bought our advertising space. Oh well I guess it goes to Sports Defunct at a bargain price then.” More bollocks from the liar-in-chief. Greetings Belfast.

  • AncientC

    Oct 6, 2018 at 3:11 PM

    Comment #8

    A Premier League club that gets more than its fair share of televised games on Sky & BT—playing in the biggest league/sport in the world—cannot find advertisers to pay the going rate. Okay then.

  • Jail for Ashley

    Oct 6, 2018 at 3:11 PM

    Comment #9

    I wish they weren’t allowed to call themselves “The club” without a disclaimer first saying said club has foot all to do with the one on Barrack road.

  • Essex Geordie Bill

    Oct 6, 2018 at 3:12 PM

    Comment #10

    Is Dummett fit to play, suspect he might not be?


    Yedlin Lascelles Fernandez Kenedy

    Ritchie Shelvey Diame Atzu

    Perez Joselu

    1-1 draw

    I’d like to see Fernandez and Longstaff on the bench and get some game time.

  • sing in the corner

    Oct 6, 2018 at 3:24 PM

    Comment #11

    Ashley and his v signs to the fans…
    This is personal, not a sniff of a conciliatory move to try to close a single inch of the rift he has created, not a single thing. Half arsed cheap skate pizza stunt, with a budget holiday thrown in as a bonus to the players? One purpose to the whole thing: flicking the v’s to the open meeting at the labour club. Even happened at the same time. He is mocking every single fan, and their connection to the history of our club.
    Magpie group – don’t ever stop.

  • Jib

    Oct 6, 2018 at 3:39 PM

    Comment #12

    sing in the corner
    Ashley and his v signs to the fans…

    Hysterical baloney
    If he did it at all – it was to the tosser
    who ran round the vehicle and stuck
    his device right up to the window

  • sing in the corner

    Oct 6, 2018 at 3:44 PM

    Comment #13

    You must be blind as well as stupid.

  • Benton Toon Exile

    Oct 6, 2018 at 4:35 PM

    Comment #14

    Stupid are these Geordies Mike your Highness, we will simply move some money into a made up new line in the accounts which show your dark side empire is paying money when in fact it has come from somewhere else like kids membership or charity donations we didn’t pay.

    Ashley doesn’t give a shyte for us the fans or the city, but he does care deeply for his business reputation, and his dark side empire.


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