Last season Newcastle said that the only reason Sports Direct signs were emblazoned all over St. James’ Park was that was available advertising space.
And if somebody wanted to advertise, they could take the place of the many Sports Direct signs we see when any game is televised at St. James’ Park.
That seems to have slightly changed over the last year in that at the Fans Forum meeting almost a couple of weeks ago it was stated that Sports Direct now pays for that advertising.
But they also say it is still available space if other advertisers want to come in and they could replace the Sports Direct signs if they are willing to pay the going rate.
Mike Ashley – Sports Direct and Newcastle owner
That tells us Sports Direct must be getting an excellent deal from Newcastle for that advertising space, and way below the price they are asking other companies to pay.
In the minutes of the Fan Forum meeting this is what was written about this:
“There is now an agreement in place whereby Sports Direct pays for all advertising in the stadium.”
“Sports Direct is only allocated what the club doesn’t sell and that arrangement can be terminated immediately by the club if another company is willing to pay more on a fair commercial basis.”
Sports Direct may be paying some money for the advertising, but we bet it’s way below what Newcastle are asking other advertisers to pay.
What do you think?