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Peter Kenyon Could Become Newcastle CEO – And This Is Likely The New Club Policy

News today in the Chronicle that Peter Kenyon has managed to put an offer together for around £300M and he has partnered with a US company.

And he seems to be working with Rockefeller Capital Management which has been reported before in the press – so he got the financial backing he was looking for.

If his bid wins, it seems likely that he will probably become the top executive running Newcastle on behalf of the new owners.

He has massive experience doing that and has been the top executive at Manchester and Chelsea, and he has lots of contacts in the football world.

Peter Kenyon – widely respected in the football world

Here’s lots of information about Rockefeller Capital Management on their website and they are of course based in NY City.

They are basically a financial investment company and make their money by wise long-term investments.

They have the capital and are willing to invest in what looks like an excellent long-term investment.

For example – say the buy Newcastle United for £350M and pump £150M into the club over the next year or two and support Rafa financially.

Let’s say that allows a Rafa Benitez led Newcastle to buy some world-class players break into the top eight or the top six in the Premier League and get back into Europe with all the extra revenue that entails.

That would be the new goal, and the club will be worth a lot more than £450M in the summer of 2021.

That would be £150M of their own money invested, but they also have the big money the club itself generates from the Premier League and other revenue sources.

And since we should be further up the league table that will be more than Newcastle United generate right now.

Commercial revenue is another mostly untapped income source.

The new owners also have to upgrade the facilities as Rafa has requested, but will prioritize the building of the squad so we can start getting the results.

And if we win the League Cup or FA Cup Newcastle will be worth more on the open market becasue of that.

So that’s how the new owner could make a terrific investment in buying Newcastle United.

But they must have the ambition.

They couldn’t go far wrong by asking Rafa Benitez what he sees Newcastle United becoming in five years.

It could blow their minds.


What do you think?

Comments welcome.

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16 comments so far

  • cyprus

    Dec 5, 2018 at 9:46 AM

    Comment #1

    I get your point, but it’s not the same, if we change owners. You look at different shelves if you have 10 pounds or 100 pounds.

    On the game, this is probably one of those free swings. Everyone expects us to lose, same as Burnley tonight. Hence the combined amazing odds for draws in both games, which I’ve gone for. But would not recommend you do the same.

    I’d love it if we went for it guns blazing, gave them a bit to think about, (even nicked it). Gave us something to cheer about. But, I think, that ain’t going to happen. We’ll be back to the ‘pragmatic’ football style of defend, defend.

    Anyway, hoping for a draw.

  • TyneMouth

    Dec 5, 2018 at 9:56 AM

    Comment #2

    …somewhere, over the rainbow

    Magpies sing!


  • Jib

    Dec 5, 2018 at 9:59 AM

    Comment #3

    The big danger with several interested parties
    is whether Ashley sees it as
    “first come first served”
    or he thinks he can turn it into
    an auction.

  • DubaiMicky

    Dec 5, 2018 at 10:05 AM

    Comment #5

    So looking at the rumours etc., it appears we have 3 or possibly 4 options:-

    1, Kenyon and the Americans
    2, Americans (could be from California, could be from Atlanta)
    3, BBC are saying Middle Eastern Investors – can’t see it being UAE, but Saudi or Qatar is possible
    4, Turkish delight

    What’s the bored’s (sic) take on this? My preference is 1 or 2 (in that order).

  • hibbit

    Dec 5, 2018 at 10:10 AM

    Comment #6

    in the northern echo it says Kenyon seems to be working with Rockefeller Capital Management ?????

  • Lee Charnley Bunga Party

    Dec 5, 2018 at 10:13 AM

    Comment #7

    Just really sickening that we are talking about a new owner having to invest their own money on players and infrastructure to take us forward considering he has obviously pocketed the tv money, free advertising for 11 years ,fun 88 money , match day revenue and merchandise!!!

  • Moonraker15

    Dec 5, 2018 at 10:13 AM

    Comment #8

    I’m sure Kenyon will allow Charnley to continue making the tea and providing the custard creams in meetings!

  • lochinvar

    Dec 5, 2018 at 10:24 AM

    Comment #9

    Moonraker….you need to move with the times

    Tea and cookies !

  • Pain in the Blog

    Dec 5, 2018 at 10:27 AM

    Comment #10

    The prospect of a sale is becoming ever more promising. If it’s an Ashley tease then it’s his best yet.

    This BBC video is quite good. It looks like a few weeks old. I don’t know if it’s been highlighted before.


  • cyprus

    Dec 5, 2018 at 10:29 AM

    Comment #11

    Lee, I think you generally don’t get into PL football to make money. It’s a rich man’s badge, like the ultimate yacht. Unless: you buy a club very cheap and then it rises up the divisions and is later valued much higher.

    MA probably saw us as a sleeping giant. We still napping.

    To illustrate the first point, see what even the biggest clubs are making, (or losing), despite the TV billions. We aren’t in that list, of course.


  • geordietom

    Dec 5, 2018 at 10:34 AM

    Comment #12

    we all know ASHLEY is a SCHWANZ KOPF…

    lets hope he does’nt mess it up this time …

  • Jib

    Dec 5, 2018 at 10:43 AM

    Comment #13

    Lee Charnley Bunga Party
    Your comment at #7 display a naivete that is stunning
    No PL owner that I can think of runs his club like a charity.
    Even Vichai Srivaddhanaprabha although he distributed
    largesse around Leicester was ahead of the game financially.

    You seem to be saying that when the new owners buy NUFC
    the purchase price should be the limit of their investment.

    Ashley is totally guilty of running the club badly with small
    investment but he certainly hasn’t plundered it.

  • Geordie-john

    Dec 5, 2018 at 11:04 AM

    Comment #14

    Another smoke screen perhaps ?? Orchestrated by the one and only , MIKE ASHLEY !!
    On the other hand as Jeremy Beadle used to say. IF, it’s true then ?

  • geordiesteve520

    Dec 5, 2018 at 12:09 PM

    Comment #15

    Lochinvar – do you mean iced tea and cookies?

  • sickandtired

    Dec 5, 2018 at 12:38 PM

    Comment #16

    Hilarious! Check out the last sentence of the ‘History’ section on Franklin Templeton investments inc. Wikipedia page.


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