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Breakdown Of Newcastle’s £178.5M Revenue – Room To Grow – But We Need A Much Better Team

Newcastle’s revenue in our first season back in the Premier League (2017-2018) was the highest ever recorded – as we reported earlier today.

After a closer look at the financials, the revenue was split into three parts, and we made £126.4 from broadcast revenue, £28.2M from commercial revenue and £23.9M from match day revenue.

We finished 19th in the Deloitte Touch money league of the top 20 richest clubs in the world, and we were one of nine Premier League clubs included in the list which include the top six plus Everton, Newcastle, and West Ham.

So we are the 8th richest club in the Premier League and richer than 12 other PL clubs since West Ham were in 20th place just behind us in the money table.

So that will puzzle Newcastle fans as to why we have not spent much money in the transfer market for far too long under Mike Ashley.

That’s an excellent and valid question to ask the owner.

Newcastle’s income was just £5.5million behind Italian giants AC Milan.

Here the money league table in millions.

  1. Real Madrid – £665.2
  2. FC Barcelona – £611.6
  3. Manchester United – £590.0
  4. Bayern Munich – £557.4
  5. Manchester City – £503.5
  6. Paris Saint-Germain – £479.9
  7. Liverpool – £455.1
  8. Chelsea – £448.0
  9. Arsenal – £389.1
  10. Tottenham Hotspur – £379.4
  11. Juventus – £349.8
  12. Borussia Dortmund – £281.0
  13. Atletico de Madrid – £269.6
  14. Internationale – £248.7
  15. AS Roma – £221.5
  16. Schalke 04 – £216.0
  17. Everton – £188.6
  18. AC Milan – £184.0
  19. Newcastle United – £178.5
  20. West Ham – £175.3

If we can get higher up the league table that’s one way to increase our broadcast revenues.

But the big area that’s not performing at Newcastle (and never has) is commercial revenue, and Peter Kenyon’s consortium believed they could increase that revenue area massively.

Other clubs higher up the money league have much higher commercial revenue than a paltry £28.2M.

As one example Manchester United’s commercial revenue for 2017-2018 was £363M based on £228M from sponsorship and £135M from retail, merchandising, apparel and product licensing.

That’s about 13 times the commercial revenue of Newcastle.

So there’s an opportunity for Newcastle to grow the revenue, but we can only do that if we can climb the Premier League table and become a much better side.

Why does Mike Ashley not seem to understand that, or doesn’t want to understand?

The way to grow the price of a football club is to be successful on the pitch.

Comments welcome.

153 comments so far

  • toon22

    Jan 24, 2019 at 3:25 PM

    Comment #1

    But somehow we can’t afford anything other than loan deals
    MA is bleeding the club dry

  • Jib

    Jan 24, 2019 at 3:25 PM

    Comment #2

    Read Jordan’s latest Wiki entry

  • ilovetoon8788

    Jan 24, 2019 at 3:28 PM

    Comment #3

    Another bargain basement desperate signing. Has barely played in 3 years, at times not even on the bench and is still recovering from injury.

    Slimani part 2 I guess.

  • toonbrother

    Jan 24, 2019 at 3:28 PM

    Comment #4

    For a 3-5-2 to work we need excellent wingbacks like chelsea had in moses and alonso

    Yedlin is a pretty good right wing back
    Hopefully Lukaku turns out to be a great left wing back

    Lets wait and see

  • Jib

    Jan 24, 2019 at 3:29 PM

    Comment #5
  • Jail for Ashley

    Jan 24, 2019 at 3:31 PM

    Comment #6

    So more money than everyone bar the top six and Everton, a very rich owner yet just won’t compete. Please, please rid us of this bacteria before it’s too late.

  • DubaiMicky

    Jan 24, 2019 at 3:32 PM

    Comment #7

    Ed asks:-

    “Why does Mike Ashley not seem to understand that, or not want to understand it?”

    Simples, because the massive sd advertising isn’t paid for, we get no royalties from shirts and the whole of that department (merchandising) is owned by sd.

  • Jib

    Jan 24, 2019 at 3:33 PM

    Comment #8

    Lukaku is allegedly fully recovered from his injuries
    So just to make sure NUFC take him on loan for
    six months.
    Seems like common sense to me

  • toon22

    Jan 24, 2019 at 3:34 PM

    Comment #9

    And the guy claims he’s not taking money from the club
    He actually believes this or thinks we’re all a bunch of mugs ?
    I think the accounts need looking at with a criminal investigation in mind

  • toon22

    Jan 24, 2019 at 3:35 PM

    Comment #10


    With his usual pro MA pr

    We’re sick of the lies

  • Transfer Sage

    Jan 24, 2019 at 3:37 PM

    Comment #11

    This may have been mentioned before so apologies if it has.

    Why does SD not pay rights to advertise at Newcastle? Ashley owns only 60% of SD but 100% of NUFC.

    If he is taking money from the club to fund other business, then would it make more sense for SD to pay advertising?

  • toon22

    Jan 24, 2019 at 3:38 PM

    Comment #12

    We’re top 20 for revinue even though we’re saddled with SD not paying a thing ?

    You actually think we’re that stupid to believe we haven’t got the money to buy anything other than bargain bin players or loan people

    He’s mugging us off

  • toon22

    Jan 24, 2019 at 3:39 PM

    Comment #13

    Or are we to believe he’s still selling the club?

    We’re that stupid to believe that?

  • toon22

    Jan 24, 2019 at 3:39 PM

    Comment #14

    He wants to play the victim in all of this ?


  • Bambams

    Jan 24, 2019 at 3:40 PM

    Comment #15

    Transfer Sage

    It could be his way of keeping the shareholders on side, they will be aware their ‘business ‘ has free advertising.

  • martoon

    Jan 24, 2019 at 3:41 PM

    Comment #16

    Jib @2 – Reading the last part it’s a good job we haven’t signed him as a driver 😀
    bettyswallocks – I can’t remember the outcome of the trial but just to be clear Mbabu & Aarons were not accused of anything but just mentioned in the trial. However I’ve a feeling Rafa would not have been impressed and that it maybe contributed as to why Mbabu was sold and looking to offload Aarons?

  • Bambams

    Jan 24, 2019 at 3:44 PM

    Comment #17

    Lukaku for 6 months loan with an ‘option’ to buy for £19.1 Million….

    Just think of all the lovely properties he can choose from in Newcastle with a 6 month lease…

  • Jib

    Jan 24, 2019 at 3:45 PM

    Comment #18

    Wiki must have spotted it
    It’s been deleted

  • toon22

    Jan 24, 2019 at 3:49 PM

    Comment #19

    We are basically going to rehabilitate this guy for another club
    We’ve no chance of actually buying him

    It’s just a way to make MA money

  • kc2012

    Jan 24, 2019 at 3:51 PM

    Comment #20

    Reading that Jacob Murphy is apparently going to West Brom on loan….surely not true given our need for another winger, unless something else is close to being agreed

  • RobLeenio

    Jan 24, 2019 at 3:51 PM

    Comment #21

    Things seem to be falling into place – Pity Martinez confirmed at Atlanta, means they have to sell another one of their declared players. Almiron is the obvious candidate and NUFC have been serious (the only) bidders. You have to think we’re in with a good chance with him.

    So, possibly two signings in quick succession, but the Almiron / Pity Martinez signings could have been done weeks ago. What’s changed to loosen things up?

  • Jib

    Jan 24, 2019 at 3:52 PM

    Comment #22

    Forecast for 44C in Melbourne tomorrow!!!


  • Lee Charnley Bunga Party

    Jan 24, 2019 at 3:56 PM

    Comment #23

    If we really are loaning West Brom Murphy we should be making it so we get Rondon for no extra money on a permanent ? Would free up another loan space …. ah wait Ashley would need to sign someone for real though!!

  • Lee Charnley Bunga Party

    Jan 24, 2019 at 3:57 PM

    Comment #24

    Murphy out – Almiron in
    Lazaar out – Lukaku in
    Elliot out – Another player?

    Still very much 1 in 1 out if that is the case

  • toon22

    Jan 24, 2019 at 4:02 PM

    Comment #25

    It seems to me MA classes any debts to be the toons
    And any money it makes as his

    He really thinks were that stupid

  • kc2012

    Jan 24, 2019 at 4:04 PM

    Comment #26

    It is abit strange if true about Murphy though. I do think a loan would benefit him massively though, still a young lad with a lot of potential and he could really do with some confidence and a run of games. West Brom would be a great move for him.

    Just waiting for us to Announce Hazard, Willian and Douglas Costa as his replacements now. Triple deal for £40 and 3 bags of Quavers….Bargain

  • Bambams

    Jan 24, 2019 at 4:05 PM

    Comment #27

    Toon22 #25

    I do agree with you there.

  • Bobbybee

    Jan 24, 2019 at 4:06 PM

    Comment #28

    Lukaku has been brought in more as cover for Dummett, rather than a direct replacement. As Ashley clearly has no interest in buying players Rafa has to take whatever he can get. Better some cover than what we have currently – which is no left footed left backs if Dummett gets injured.
    He’s been injured for a while, but does anybody believe he’d have come here if he’d been back to 100% fitness and back to the sharpness that earned him seven full caps for Belgium – the same Belgium that beat England twice this summer? If we’d signed one of England’s full backs would the pessimism been this bad? Belgium are a better squad than England’s after all.
    He’s back to fitness by all accounts and offers more than Dummett going forward. It’s not ideal, but is anything at Newcastle ideal under Ashley?
    Rafa knows defensive players and assuming he gave the go ahead then I’m willing to trust his judgement. I remember loud and clear the stick we got for signing Fernandez and Schar who plenty were adamant simply weren’t good enough. Ditto Dubravka, who ‘couldn’t be that good at that price and definitely not the signing we needed’.
    We needed a left back for cover. We’ve needed one for a while now. As small mercies are about all we do get lately, let’s not rush to judgement.

  • Jib

    Jan 24, 2019 at 4:07 PM

    Comment #29

    It seems to me MA classes any debts to be the toons
    And any money it makes as his

    Same thing unfortunately

  • Jib

    Jan 24, 2019 at 4:10 PM

    Comment #30

    According to Belgian journos Rafa has followed him for
    a while but his injury put the kibosh on an earlier move for him

  • hibbit

    Jan 24, 2019 at 4:11 PM

    Comment #31

    well said Bobby,
    lets hope he is a Rafa choice we definitely need that cover on the left

  • Danufc9

    Jan 24, 2019 at 4:12 PM

    Comment #32

    I had no idea that MA also owns Slazenger, Lonsdale and Everlast through his Sports Direct, Parent company!

  • yogz69

    Jan 24, 2019 at 4:14 PM

    Comment #33

    Danufc9 did you not realise that is why his shots shops are full of those brands like kangol and no fear he owns them all that’s why they are for sale in sports direct

  • Jib

    Jan 24, 2019 at 4:18 PM

    Comment #34

    Japan beat Vietnam earlier today
    in the QF of the Asian cup
    Muto never even made the bench

  • Bianconeri

    Jan 24, 2019 at 4:18 PM

    Comment #35

    How can W.B.A. loan Murphy.
    Is it not 1 loan player from a club.
    They already have Gayle?

  • ShearMagic

    Jan 24, 2019 at 4:22 PM

    Comment #36

    He was suspended I believe.
    Almiron next in please.
    No barreca then? I thought he would be the better option. Maybe rafa felt he wasn’t gonna give Monaco the time of day after the Martins steal!

  • Danufc9

    Jan 24, 2019 at 4:23 PM

    Comment #37

    yogz69 – Im in Australia and havent been in a SD shop since 2010.
    I thought he only had selling rights or something like that.

  • Zele

    Jan 24, 2019 at 4:29 PM

    Comment #38

    Don’t see Lukaku as a replacement for Dummitt.

    Dummitt may not be the greatest attacking left back in the world but he’s a very good and experienced defensive left back and regarded so by Benetez.

  • Dondatta13

    Jan 24, 2019 at 4:30 PM

    Comment #39

    If Ashleu (did you see what I did there) owns say 60% of SD… Would it not be reasonable to expect SD pay at least 40% of the advertising. Not perfect but it would seem fair. At least it would be a start.

  • martoon

    Jan 24, 2019 at 4:34 PM

    Comment #40

    Danufc9 – that’s the fundamental core of his business. Buy up well known brands, make cheap tat in China and then sell on the back of the brand!
    You could say he has done the same with nufc!


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