Newcastle’s revenue in our first season back in the Premier League (2017-2018) was the highest ever recorded – as we reported earlier today.
After a closer look at the financials, the revenue was split into three parts, and we made £126.4 from broadcast revenue, £28.2M from commercial revenue and £23.9M from match day revenue.
We finished 19th in the Deloitte Touch money league of the top 20 richest clubs in the world, and we were one of nine Premier League clubs included in the list which include the top six plus Everton, Newcastle, and West Ham.
So we are the 8th richest club in the Premier League and richer than 12 other PL clubs since West Ham were in 20th place just behind us in the money table.
So that will puzzle Newcastle fans as to why we have not spent much money in the transfer market for far too long under Mike Ashley.
That’s an excellent and valid question to ask the owner.
Newcastle’s income was just £5.5million behind Italian giants AC Milan.
Here the money league table in millions.
- Real Madrid – £665.2
- FC Barcelona – £611.6
- Manchester United – £590.0
- Bayern Munich – £557.4
- Manchester City – £503.5
- Paris Saint-Germain – £479.9
- Liverpool – £455.1
- Chelsea – £448.0
- Arsenal – £389.1
- Tottenham Hotspur – £379.4
- Juventus – £349.8
- Borussia Dortmund – £281.0
- Atletico de Madrid – £269.6
- Internationale – £248.7
- AS Roma – £221.5
- Schalke 04 – £216.0
- Everton – £188.6
- AC Milan – £184.0
- Newcastle United – £178.5
- West Ham – £175.3
If we can get higher up the league table that’s one way to increase our broadcast revenues.
But the big area that’s not performing at Newcastle (and never has) is commercial revenue, and Peter Kenyon’s consortium believed they could increase that revenue area massively.
Other clubs higher up the money league have much higher commercial revenue than a paltry £28.2M.
As one example Manchester United’s commercial revenue for 2017-2018 was £363M based on £228M from sponsorship and £135M from retail, merchandising, apparel and product licensing.
That’s about 13 times the commercial revenue of Newcastle.
So there’s an opportunity for Newcastle to grow the revenue, but we can only do that if we can climb the Premier League table and become a much better side.
Why does Mike Ashley not seem to understand that, or doesn’t want to understand?
The way to grow the price of a football club is to be successful on the pitch.