While Rafa would rather stay home for preseason preparations he is well aware that big clubs go on tours to faraway countries in the preseason.
The purpose is to both sell the Premier League to countries becoming interested in football (like China and the US) and also to help commercialize the name of Newcastle United – often referred to in business as the Newcastle brand.
One area of Newcastle’s revenue which is still rather pitiful compared to the top sides in the Premier League is the commercial revenue and that’s one area that could be built significantly for the club.
It can be helped by these overseas tours – but maybe the easiest and quickest way to increase commercial revenue is to have a strong Newcastle team on the field and finish high up in the Premier League.
It’s not exactly rocket science.
Rafa Benitez – looking for heavenly intervention?
The tour also makes sense that since Newcastle signed a three-year shirt sponsorship deal with Asian company Fun88 (who are in the online gaming business) that a tour of the far east was on the cards.
So if Newcastle are going to take a step up and have their name known around the world – these are the tours they will need to make and the club will be well paid for their trip to the far-east.
Rafa prefers to concentrate fully on training in the preseason and reduce travel as much as possible, but he also knows this is part of the job of a big club.
Not sure if Rafa can still get a week’s training in Dublin before the squad flies off to China – that may be difficult – but we’ll see.
Of course, if Rafa does not sign a new contract at Newcastle it will all be moot.
It will also be a disaster for Newcastle United and the fans.
What do you think?