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Ashley To Go Back In Time – Failed Policies Back In Vogue – How Can We Ever Succeed?

From what we are being told in the local papers Newcastle will go back in time to adopt the head coach role – that’s the way the club was run before Rafa came in and made all the right changes at the club – but now he is gone – forever.

So the powers that be – those football brains like Mike Ashley and Lee Charnley – have decided in their wisdom – to revert back to their old model – which has never ever been successful.

But that system allowed them to fiddle with things and control the transfers about who comes into the club – and it will again be players under 26.

The head coach will have even less say than Rafa did – which seems to be what Ashley wants – he wants to continue to retain a tight financial hold on the club and ensure we cannot become a successful club under his disastrous reign.

Costs too much of the club’s money?

The problem with buying young players in the past is that we have lacked real experience in the team and we keep waiting for the young players to blossom, and few of them have ever done that.

If only Rafa could have stayed, we could have moved forward, and Rafa would have had more money to spend this season than ever before under the miserly owner.

But that’s now water under Tyne bridge, and we are currently looking for someone to take over from the great Rafa Benitez – a thankless task indeed.

I will never forgive Mike Ashley for the stupidity and ego he has shown in letting Rafa Benitez leave the club.

We wanted to keep Rafa and have the owner leave the club, so air could be breathed back into the club.

Unfortunately, it now is on life-support with the clowns still in charge of the club.

Mike Ashley – miserly owner to return to his former system

Remember where we were four years ago – Steve McClaren had taken over from caretaker manager John Carver, and the club (not McClaren) brought in the players they wanted.

We spent quite a bit of money that summer.

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We ended up being relegated in May 2016 because basically the man Lee Charnley selected as the next manager – Steve McClaren – didn’t have a clue and was over his head from the first game on.

He had been fired from Championship club Derby County about two weeks before Charnley appointed him as “the perfect coach for Newcastle” – his words – not mine.

Not many managers get such a quick promotion for doing such a poor job in their previous assignment – only at Newcastle.

And with silence on the takeover front over the last few weeks and competing narratives from the club and BZG about what the truth is about any potential takeover – the bet is that Ashley has decided not to sell.

What – again?

And he cannot complain this time about not getting a decent bid with the local journalists explaining that while a fee of £350M has been agreed with Ashley – no formal bid for that amount has been made.

The question we would have there is – why not?

So Ashley cannot say he didn’t get a reasonable offer this time – and it will be interesting what excuse he makes this time around.

Maybe he should just tell the truth and say he doesn’t want to sell the club and then the local journalists from reporting the opposite is true.

One school of thought it that Ashley has never changed his mind and has never really wanted to sell and lose that word-wide publicity for his Sports Direct business.

My view on this is that he has crossed a red line this time by pushing out one of the best managers we have ever had in Rafa  Benitez – and certainly one of the most popular.

There’s no way this man can retain control of Newcastle, and he must now sell.

Somehow the fans have to force the man out – and we realize that’s much easier said than done – given our past experience in trying to get rid of him.

Ashley’s a drain on the space at Newcastle United, and he has no ambition for the club – other than to hang on to a Premier League place while spending as little money as he can.

He has to go.

Comments always welcome.

82 comments so far

  • Lilongwe Geordie

    Jul 6, 2019 at 2:48 PM

    Comment #1

    Absolutely nothing wrong with the head coach model what so ever. The problem we had in the past, and likely again is failing to appoint suitable and competent people in the various key roles within the system.

  • Jib

    Jul 6, 2019 at 2:49 PM

    Comment #2

    Ed and Neil jumping all over each others articles !!!
    Text each other chaps
    C O – O R D I N A T I O N is the secret

  • Swlabr

    Jul 6, 2019 at 2:50 PM

    Comment #3

    Cripes Ed! you’re going like a greyhound!
    Anyway, first, I won’t be at the Arse game. 2nd I’m most certainly not pro Ash, I abhor the bugger. and 3rd, this is a serious question to satisfy my own curiosity.
    How many supporters is the boycott message getting to? If only this blog then it is only getting to numbers in the hundreds and needs to be taken, somehow, to a regional audience.Have the Magpie Group or NUST any strategies planned which will connect with supporters in the 10s of thousands?
    Like i say I’m not sceptical about any bloggers who advocate action, I’m with it, 100%, I just wonder how many are getting the message.

  • Jib

    Jul 6, 2019 at 2:52 PM

    Comment #4

    I have no reason other than a hunch
    that Gennaro Gatuso may be in the frame.

    Scottish/Canadian wife he speaks good English
    has played in Britain

  • jazzyp

    Jul 6, 2019 at 2:54 PM

    Comment #5

    The platinum has changed many seasons ago mate.The seats owned by Weighman engineering use to be all St owners now all day trippers or casual frequenters.
    Hopefully now change is near as it’s becoming quite clear we are being f@cked over yet again.Same procedure as last summer only this time it just seems like fans are finally singing on the same hym sheet for once

  • Ron Knee

    Jul 6, 2019 at 3:01 PM

    Comment #6

    Send in the clowns.

  • toon kk

    Jul 6, 2019 at 3:01 PM

    Comment #7

    What a fkin depressing club to support.
    MA has driven the life of our club.

  • ChicoUSA

    Jul 6, 2019 at 3:02 PM

    Comment #8


  • hibbit

    Jul 6, 2019 at 3:06 PM

    Comment #9

    the biggest problem is we don’t have a system in place to appoint people into and the fat lad wont sanction the extra bodies/wages. every thing is done on a shoe string head coach but no director of football, just doesn’t make sense

  • Nostradamus " Mike Ashley The Clown "

    Jul 6, 2019 at 3:07 PM

    Comment #10

    Newcastle Fans right now may be feeling like Tom Hanks in the movie castaway, no news, no hope being saved, stuck on an island looking into the yonder seeing the glimpse of a passing ship or plane hoping to be whisked away from utter despair.
    If this is how some feel, does that make Ed’s Blog, Wilson.
    It’s easy selling a club: Buyer how much do you want, seller, 350 Mill, buyer, ok write up the agreement, seller, here you go, buyer, I’ve signed the agreement, seller, send me the money, buyer, what account should I send it too.
    Now how the fcuk can this be screwed up?
    It’s like anything you purchase in life, how much, here’s the money it’s yours.

    Mike, is your business model built out of LEGO?

  • Moonraker15

    Jul 6, 2019 at 3:07 PM

    Comment #11

    Good shout on Gatuso, except I think he would be too demanding for Ashley. Like most of us he would wan to know where the money goes!
    We sell big and buy small!

  • Captain AmeriMag

    Jul 6, 2019 at 3:09 PM

    Comment #12

    Welcome to the Positivity Club mag P, we have dog friendly seating in the VIP area 🙂

    All calm with the players is another good indication things are progressing.

    Ashley surely isn’t idiotic or vindictive enough to be marching head on into certain disaster with no plan whatsoever.

    He’s selling up, Midhat and Khaled are here finalising the deal and it will be announced early next week.

    All the facts point that way, at least they do when viewed through the bottom of a never ending pint glass in Captain AmeriMag’s Positivity Club 😀

  • Toon222

    Jul 6, 2019 at 3:09 PM

    Comment #13

    Mike ashley is like a football club vampire

    Hes destroyed our club and in the process laughs at us as we keep filling his pockets

    Imagine goin 2 the cinema to see toy story 4 with the kids and the cinema is packed at 6 quid each in and they play some other pure shite movie, when word got out would people stil swarm to see it in that cinema, NO THEY WOULDNT

    Mike ashley is making a complete cnut of us all

    Open ur eyes and see wot hes doing, getti g rich of our misery


  • ChicagoToon1

    Jul 6, 2019 at 3:10 PM

    Comment #14

    Guess we wait until tomorrow to see what update the Sun reports then…

  • Jib

    Jul 6, 2019 at 3:12 PM

    Comment #15

    You well away from the quakes ?

  • Swlabr

    Jul 6, 2019 at 3:13 PM

    Comment #16


  • Jib

    Jul 6, 2019 at 3:15 PM

    Comment #17

    I don’t think it’s Ashley making a complete cnut of you

  • ChicoUSA

    Jul 6, 2019 at 3:17 PM

    Comment #18

    Yep, about 500 miles. But California IS starting to resemble a classic Hollywood disaster film…

  • Tramp

    Jul 6, 2019 at 3:19 PM

    Comment #19

    Ashley has dissolved the club in to so many pieces that it’s impossible to buy.

    You don’t buy a puzzle knowing you won’t get all the pieces.

    Ashley IS a willing seller but only of St James Holdings LTD.

    There ARE willing buyers until they are told the rest is not for sale.

    You would have to be mad to want to buy a pizza with no toppings.

  • Jib

    Jul 6, 2019 at 3:21 PM

    Comment #20

    I couldn’t be much more difficult for Nobby tomorrow
    Brazil in the 80k capacity Maracanã has to be a really tough ask

  • magscar

    Jul 6, 2019 at 3:23 PM

    Comment #21

    sorry but 2 buses came along whilst typing and interruptions but I started so i finished!!


    Jul 6, 2019 at 3:19 PM
    Comment #48


    I think there is still a potential sale hovering about.

    What we do know is

    – Rafa is definitely gone

    – we have no coaching staff other than Goalkeeping coach

    – players have returned and being trained temporarily by Director of coaching and U23 coach ( or what ever theri titles are.

    – Club are due to jet out to China for a tour ( which is likely to be Ashleys doing not Rafa’s)

    – ST renewals are down

    So even by this club’s standards we are in a big avoidable mess!

    I find myself pondering so why the seeming lack of reaction beyond the expected “we are looking for a manager ” and Charnely has been in Europe speaking to people.

    Looking at it from” is there a sale still in touching distance” I find that either side could look on the hiatus as being beneficial to their side of negotiations – Ashley thinking that it gives him leverage on getting any sticking points like merchandising and advertising resolved to his satisfaction. BZG thinking that growing unrest and possibilty of them pulling out will focus Ashley’s mind on having to deal with all the additional fallout so better to get it done sooner.

    Of course the seeming lack of activity might be an acceptable side effect of having to finalise ongoing negotiations then deal with manager and player recruitment. Perez i think falls into a unique position where he has been wanting to go. apparently has a release clause activated and both sides albeit for diferent reasons are not concerned at letting him go. Other sales such as Shelvey, Longstaff in this period would alarm me more.

    Ok so on other hand there is no sale ( doesn’t matter if never was or has just collapsed) well we are in a mess of Ashley’s making and seemingly no Plan B even though they knew weren’t going to bow to Rafa’s red lines and he wasn’t for shifting

    How does he resolve this with growing reaction to Rafa’s departure which will get worse in direct proportion to any more mistakes ?

    Does he look at Pardew/McClaren clone and chuck money at new incumbent as happened with latter in last crisis? Clearly to everyone that didn’t work – relegation and then fan reaction only avoided by Rafa’s approach at 11th hour and then staying as implored by fans.

    My guess is (if no sale ) they are looking for a viable manager with a CV who whilst not perhaps capturing the minds of those already giving up can stem the tide and give him an enhanced budget ( which will of course be a one-off never to be repeated gesture) and hope to draw in fans if a good start to season.

    Still thinking there is no sale of course – then that is where the ( unforeseen by Ashley) problem has arisen – we are AR (after Rafa) and those who might make fans think wow he’s not bad or even be impressed by, are not going to take the poisoned chalice when it is now abundantly clear that they are being sought by a club with at best limited ambition and ever present unrest

    Looking below that level to some who just want PL or a restart to their failed careers then Ashley/ Charnley or whoever is advising them must realise that this is a massive gamble and almost certain to fail. They will not be given usual welcome and ” lets give him a break)” reception but will be targeted by fans, atmosphere will start poisinous and just get worse as atmosphere also effects players. Players will become disenchanted and an unstoppable slide to relegation will once again appear without brakes.

    A JFK type safe pair of hand only works with crowd even token acceptance – anything less will ba as above but even quicker.

    I am just trying to fathom out why we have this inertia because I simply don’t buy “Ashley likes messing with us” ( doesn’t mind if he does) this is an asset to him ( seemingly valued at £350M by him) and his actions can devalue that quickly and significantly.

    Wouldn’t matter right now of course if not intending to sell ( share values as an example also go up and down and it only matters if you are selling and buying at a particular tiem) but he would once again have to rebuild value ( 2 relegations will have shown him that) so when he does want/need to sell he will want top dollar

    For those who view Ashley in simple terms I see that it is obvious to them what is happening and they may well be right but I currently think we have another week or so ( maybe stretching a bit if sale it is) before something has to give – sale or New manager – surely it’s not in either a buyer or seller’s interests to allow current situation to stagnate further.

    Glass needs a top up to half full again I think

  • #boycott Arsenal

    Jul 6, 2019 at 3:24 PM

    Comment #23

    The thought of Wearside Jack, Lazaar and Aaron’s returning fills me with absolute dread. Players deemed surplus to requirements by a world class manager given a second chance by Lee Churnley because of a threadbare squad lacking in numbers and quality.

  • Moonraker15

    Jul 6, 2019 at 3:31 PM

    Comment #24

    There are countless great coaches who would “walk” to Newcastle for the job if not for one man! These guys succeed or fail on which players they bring into the club. Rafa made it high profile and everyone knows Ashley’s game now; even the sycophants like Nolan, Wise and Ferdinand are embarrassed.
    For that reason we ain’t getting a top coach like Rafa; we’re gonna get a Nolan or a Monk I fear!

  • chancel be a fine thing

    Jul 6, 2019 at 3:32 PM

    Comment #25

    If the chronic is to be believed, Penfold has just returned from a week of talking to clubs and agents sorting out possible deals for new players. This was the the last week of season ticket renewal and yet we hear nothing of player rumours, like we normally do at that time. Also, season ticket deadline has not been extended like every other year when uptake is low. All I’ve seen is a Borini link which sprung up yesterday. Very strange indeed.
    My guess is he’s been tying up deals for the new owners, who will be the one’s paying his ‘drunken wife bonus’.

  • magscar

    Jul 6, 2019 at 3:32 PM

    Comment #26

    I realise my views aren’t exactly mainstream on here but I am just seeking to try to reconcile what the hell is going on for my own mind and just putting it out there .

    I don’t care whether others feel it is muddled thinking i feel better for articulating it and can now go back into garden from which perhaps I shouldn’t have sprung ( had no intention of psoting today and as usual make one then end up with more) 🙁

    Haven’t even read posst since I started my last one as invariably I will get drawn back in again and I will be in trouble off here ( much more worrying!!) – might check back later ( for sale news pleeeease) but not the night shift – too intense

  • Ron Knee

    Jul 6, 2019 at 3:35 PM

    Comment #27

    ‘drunken wife bonus’

    Explain that, chancel, pliz.

  • jimiley

    Jul 6, 2019 at 3:36 PM

    Comment #28

    There is no takeover.
    But lets assume that Ashley is waiting to see the cash.
    It takes weeks after that for the fit and proper person test with the FA.
    The fakeover will be happening after the start of the season. Loads of sales no purchases.
    How do they cost 30 million for Perez and the 25 million for Longstaff? Surely the Arabs are not paying 350 when Ashley has just pocketed 55 million? Diame as well. Its all bollix. No real buyer is going to approve this nonsense.

  • lochinvar

    Jul 6, 2019 at 3:37 PM

    Comment #29

    Is this Ashley’s ambition ?
    Looks familiar.

    Manchester City have told Bury to leave their Carrington Training Complex after seeing the facilities at their former base significantly deteriorate, Sky Sports understand.
    The Premier League champions left the site in 2014 when they moved to the state-of-the-art City Football Academy next door to the Etihad Stadium.
    League One side Bury then moved into the facility rent-free but have been told they’ve failed to uphold their agreement to maintain the upkeep of the Facility.

    The standards of the pitches and buildings have fallen into significant disrepair with Bury’s players returning for pre-season training today to find no manager, no coaching staff, physio or ground staff.The groundsman was sacked without being replaced and as a result the grass was too long to train on, forcing the players to train in the gym.

    Cash-strapped Bury, facing a winding-up order from HM Revenue and Customs, have been given until October to completely move out and hand the site back.

  • chancel be a fine thing

    Jul 6, 2019 at 3:40 PM

    Comment #30

    Ron, OFD found the post by Micky, from last night, in which he mentions a rumour. It’s at the bottom of his post:
    Jul 6, 2019 at 8:34 AM
    Comment #104
    What annoys me are things like this. Derby (who knew a while back that chances are they would be losing Lampard to Chelsea), named a new manager within a few days of it being official that lamps had left.

    And then charnLIE etal, having known for months that chances are Rafa would be leaving for pastures new, hadn’t even thought that maybe, just maybe it might be an idea to scout out a few potential replacements IF Rafa was to leave.

    It just shows how useless charnLIE and the rest of them truly are, no forward planning, no plan b. Well, no plan a either I would expect.

    And why hasn’t the Joselu transfer not been completed yet? Why haven’t we bought anyone? Are ashLIE and charnLIE just going through the motions of owning the club now? Are the rumours of charnLIE’s wife gobbing off when a bit boozed that she wishes the takeover would happen soon so that her husband can get his multi million pound bonus?

    WTF is going on?

  • ChicoUSA

    Jul 6, 2019 at 3:42 PM

    Comment #32

    Jib @22
    Earthquakes, massive fires, Ashley, Trump, losing Rafa, Lakers losing out on Kawhi Leonard, …. My world has gone completely insane! 😛

  • Ron Knee

    Jul 6, 2019 at 3:42 PM

    Comment #33

    Thanks, chancel!

    They make a lovely couple.

  • Lilongwe Geordie

    Jul 6, 2019 at 3:46 PM

    Comment #34

    I’m not against Gattuso, but I’m not sold on him. I also havey doubts on how he would work with Charley and Ashley, the big positive is that unless his temper has seriously mellowed, then chances are at some point he’d stick one on Ashley, Charley or both.

    I guess he is. Probably at the more positive end of the scale as far as possible appointments, and he would be used to the head coach model.

    If we do go head coach though, then they have to be a strong coach. I’ve not really read or heard much on Gattuso the coach. The TD, DoF role is probably more important than the coach, under a TD or DoF with a strong background and tactical and technical knowledge, I’d be quite happy with Dawson or a similar talented career coach type as head coach.

  • jimiley

    Jul 6, 2019 at 3:51 PM

    Comment #35

    If you believe the Sheikh is approving these sales he should instruct Ashley to sell everybody and then pull out. That would be one hell of a wheeze.

  • fairscup

    Jul 6, 2019 at 3:52 PM

    Comment #36

    ChicagoToon1 @14 – Do you know something?

  • Lilongwe Geordie

    Jul 6, 2019 at 3:53 PM

    Comment #37

    Yeah, that is a serious problem. We tried it before where the DoF role was essentially shared by Carr and Charnley. There was nobody offering technical or tactical direction for a head coach to work with and to plan a coherent transfer strategy to build a squad. We had Dennis Wise in the role briefly, and Joe Kinnear as well.

    None are suited to the role, Kinnear was the closest of all the attempts, and that is about as damning a statement you can make on the appointments to the role.

    I like the head coach structure, but he has to be working to a coherent plan that is set by a Technical director or DoF, leaving the Head Coach to focus on his expertise, coaching. The DoF needs to come first really, so that the head coach is selected on the basis of the DoF’s core philosophies.

  • jimiley

    Jul 6, 2019 at 3:54 PM

    Comment #38

    Or maybe the Sheik is a real football expert and knows everything about the toon.
    Sell Perez and Longstaff and keep Atsu and Murphy.
    Got it in one!!!
    The owner is making more from NUFC in a year than he is from SD.
    !00 million a year. Why would he sell for 350 million? Somebody explain that one.

  • jimiley

    Jul 6, 2019 at 3:57 PM

    Comment #39

    The Toon gives him 100 million readies every year. He cant do that with SD unless he sells shares which forces the price down.
    He has thrown 150 million down the Debenhams toilet so he needs long term readies

  • Online Guy

    Jul 6, 2019 at 4:02 PM

    Comment #40


    I’m lucky if I get to spend 3 days clear in the north east , got little time either .
    I don’t mind being the anonymous catalyst for getting things moving though.

    Lot of the time I post here I’m down the smoke or SW .

    I pop on here to keep up to speed with what’s occuring as its live and current.


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