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Boycotts Can Bring Bad Publicity To Mike Ashley – But They Come At A Cost

As we’ve mentioned a few times, gate receipts are an ever decreasing part of Newcastle’s revenue – as long as we stay in the Premier League.

Hopefully, that will be for a long time.

With worldwide interest in the PL increasing around the world, the likelihood is the total payments to Premier League clubs in coming years will increase.

Fan groups have encouraged Newcastle fans to boycott games and while that may get some bad publicity to force Mike Ashley out of the club – any talk about it impacting Mike Ashley’s pocket is nonsense.

First of all, the money not being paid at the gate by fans reduces the club’s revenues- it’s not going to affect Mike Ashley in a personal way – it’s not his money.

So it’s the clubs revenues that will be reduced.

Mike Ashley – how to get him out of the club?

As an example, here are the revenue figures of the last financial year – July 1, 2017, through June 30 of last year.

We made total revenues of £178.5M, and this was the split of the three strategic revenue streams:

  • £23.9M from gate receipts – 13.3% of revenues
  • £28.2M came from commercial – 15.9% of revenue
  • £126.4M came from the Premier league – 70.8% od revenues

So let’s say if the boycotts continue,  the attendance can be reduced to say 20% less than a sell-out crowd – that would be about 41,840 in attendance – on average.

If that continued all season long the Newcastle club would lose about 20% of £23.9M in gate receipts, which is £4.76M – and that would hit Newcastle’s revenues – not Mike Ashley’s pocket.

So what would Mike Ashley do with £4.76M less in revenues at the club – make £4.76M less in funds to invest in new players.

While there may be some logic in boycotting games, the main people it seems to have an effect on are the manager and the players on the field.

There was talk of how small the crowd was last Saturday afternoon against Watford – a game we had expected to win against the bottom of the league side who had lost their six previous league games.

Only 44,157 fans were the attendance – the lowest since December 12th, 2012.

There was talk of the crowd also being quiet, subdued and the enthusiasm being low.

That certainly didn’t help our players in what was a close game that we could (and probably should) have won.

While boycotts may bring bad publicity to Mike Ashley, which was the initial intention – let’s not talk of it being a financial burden to Mike Ashley.

He doesn’t even attend the home games, and he’ll just put less in Steve Bruce’s’ transfer fund pocket due to any loss of revenue due to boycotts.

Maybe we should be getting thousands to protest before the home games and making it clear to some rich people and groups around the world we need a new owner to buy the club and save us from Mr. Ashley.

And Ashley is currently having a huge challenge with Sports Direct since its management of the business seems to be as chaotic as it has been for Newcastle United since he bought the club back in May 2007.

It seems that Mike Ashley’s abilities in management wouldn’t even extend to being able to organize a bout of very heavy drinking (also known as a p****p) in a brewery.

What’s dangerous in trying to get rid of Ashley is if it has a negative impact on our players and on our results.

It’s going to be a very tough season in any case, and Newcastle are already favorites to be relegated.

The very last thing we need this season is another relegation.

It’s a tough dilemma for fans since we do need Ashley out of the club – as soon as possible.

But maybe protests (with thousands in attendance) would have more impact and do less harm than boycotts to our home results?

What do you think?

Comments welcome.

12 comments so far

  • Jib

    Sep 4, 2019 at 7:00 PM

    Comment #1

    Spot on

  • Essex Geordie Bill

    Sep 4, 2019 at 7:00 PM

    Comment #2

    Are you waiting for me to post a comment Neil before moving the Bus. 🙂

    I do have a confession to make however.
    I too am a Keyboard Worrier!

  • Trent1211

    Sep 4, 2019 at 7:10 PM

    Comment #3

    Widely known that gate receipts are a lower, but not insignificant % of club revenue. The idea is that way more than 20% choose not to attend which is just the start and it taints the association with his brands attached to the pictures shown around the world.

    That puts an unquantifiable dint in his income. Also makes us less attractive to broadcasters. It also makes it clear we’re not doormats and it’s false economy to lose Rafa/not make investment in things like the training ground.

    It’s about pride not 4 and a bit million less to spend.

  • Jail for Ashley

    Sep 4, 2019 at 7:16 PM

    Comment #4

    You’re not taking one massive factor in to account. People have had enough of this guy

  • Jail for Ashley

    Sep 4, 2019 at 7:19 PM

    Comment #5

    literally sticking his fingers up at us. The lies, deceit, the rubbishing of any manager we get behind, enough is enough for thousands, it’s not about hitting his pocket at all, it’s about making a stand and showing him we’ve had enough. I’m not calling anyone for still going but I personally am not setting foot in the place until he’s gone.

  • Bobbybee

    Sep 4, 2019 at 7:24 PM

    Comment #6

    Go back, those were my sentiments and remain so. Just less money for transfers. All it does is damage the club. If I thought for one second it would get rid of Ashley I’d do it, but it won’t. Just look at the damage done to Blackburn Blackpool and especially Coventry. They came so close to going out of business and now play home games at St Andrew’s, Birmingham, having also had a season playing home games in Northampton’s ground – and still got the same owners!
    As I’ve always said, if you don’t like it, don’t go. Your money, your choice.
    Target SD. His shareholders are not happy. They don’t care about us, but they care about SD and their investments.
    I’ve researched this. I cannot in all honesty do something that my research is screaming at me will only damage the club I love. The precedents are all bad.
    So, saying nowt more on the subject. It’s all been said anyway. We must each do as we see fit.

  • carltoon

    Sep 4, 2019 at 7:30 PM

    Comment #7

    It will be results that ultimately reduce the size of the crowd. I don’t think Bruce will get the time Rafa was given by the fans. They are already showing their feelings with 10,000 down. If results don’t go our way it will get worse.

  • IrishRob

    Sep 4, 2019 at 8:17 PM

    Comment #8

    Welcome back Ed!!

  • IrishRob

    Sep 4, 2019 at 8:23 PM

    Comment #9

    Ed no offence but this story is exactly the same as a post I made on here within the last month or two. Even down to the numbers. The only difference is I calculated the ticket revenue in my head instead of from any graph, I didnt know one existed. I quoted 20+M if im not mistaken. But this really is like a longer version of my post.

    Be nice to get a bit of credit, Just saying. But hope your well, good to see u back.

  • nufc 11

    Sep 4, 2019 at 11:27 PM

    Comment #10

    If nufc are bottom 3 in January, Ashley will throw cash at it to get us out, he always does, when the team is doing well he takes that has a sign to whold back the cash, problem is this time the manager we have ain’t worth his salt and any decent manager would rather go on the dole than work for Ashley and also every other pl team has spent well recruiting so nufc are in for a tough season.

  • JohnJ

    Sep 5, 2019 at 8:55 AM

    Comment #11

    When we are on TV and the cameras pan round the empty seats would that not be very embarrassing for the fat shopkeeper or does he not give a sh!t?

    OK you are right he doesn’t give a sh!t……


  • tommotoon

    Sep 5, 2019 at 12:53 PM

    Comment #12

    I have been saying a similar thing for a while now, I gave up my season ticket at the end of the 2017/18 season and have not been back. I strongly believe thousands protesting outside of the ground an hour before kick off would create the media attention Ashley and his shareholders would hate then if you want to go into the ground and support the team that is your decision. Imagine thousands protesting from the Sir Bobby statue along to the strawberry give Ashley the publicity he doesn’t want!


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