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Two Big And Important Differences The Way GACP Would Run Newcastle

Yes, we have heard it all before, and it’s that time of year again when some people and companies are supposedly interested in buying the club.

The latest is from Peter Kenyon and his new backers GACP Capital Sports partners, who are said to be ready to bid £300M for the club.

They will pay £125M upfront and then the remaining £175M over three years where they will agree to allow the Sports Direct signs to be in place for those three years.

With all the ads for Sports Direct at St. James’ Park, it’s reported that Sports Direct pays only a measly £2M each year for that global advertising.

That’s nowhere near the market rate and therefore doesn’t add much to Ashley in the latest potential bid.

Peter Kenyon – leading a second bid to buy Newcastle United

Here’s an overview of GACP from their website:

“GACP Sports makes influential minority and controlled investments in outstanding sports-related businesses that have strong brand equity.”

“The firm is comprised of experienced private equity professionals as well as sports industry executives who bring expertise in the acquisition and management of sports and sports-related franchises.”

The reports are that the bid does not meet Ashley’s valuation of £350M, so it’s not worth spending too much time on it.

And the document leaked – a 46-page brochure sent out to potential investors, was full of errors.

It described manager Steve Bruce as having ‘unparalleled success in Europe’ so that piece was written before Rafa left us at the end of June.

That’s sloppy work and not a good reflection on those wanting to take over.

It was sent out to attract potential investors of Newcastle United.

But there are two big differences we see with the way they would run the club as contrasted to Mike Ashley.

At least they want Newcastle to become successful, but the amount of money they would give for transfers is low.

That’s why we would need a top-class manager to get the best of what players we have, and slowly but surely build the team to become one of the top clubs in England.

But that man was Rafa Benitez, and he has left the building.

But they at least want to turn Newcastle into a top club in England again – Ashley doesn’t.

And they will also engage with the fans, which Mike Ashley has never done and his communication with fans has been absolutely appalling over 12 long and painful years of non-achievement for the club and its loyal fans.

There will probably be news of other bids in the next few months, but as Ashley himself has said, the club will be sold when nobody knows of the bid, and it’s suddenly announced.

We hope that happens and before Christmas, but we would be amazed if this new Peter Kenyon led bid goes anywhere.

It’s all just a little bit laughable given the nonsense we have gone through these last few years when Ashley has said he wants to sell the club.

What do you think?

Comments welcome.

23 comments so far

  • Danufc9

    Sep 28, 2019 at 3:42 PM

    Comment #2

    Its a little early for the January takeover circus Ed, ignore it.

  • jimiley

    Sep 28, 2019 at 3:50 PM

    Comment #3

    All this bollix has started a month early.
    Any serious buyers do so discreetly. The fact that its in the public domain again means its all nonsesnse. Carrots for the fans to feed off. But this time the fans will react negatively. I cannot believe they are so dumb as to swallow this garbage every 6 months. It will speed up the exodus from the ground this time.
    If it is a genuine approach (which its not) the fact they have to spend 300 million in instalments means they have no wedge. Its actually a piss take if true and Ashley will surely knock it back and who could blame him??? Clubs spend more on players annually than a consortium allegedly wants to buy the club for. Our prospects would be hardly any better under Kenyon and I do not want to swap one 12 year reign of despair for another one. Stick with this wretch and hopefully get a proper buyer some time before I die.

  • Jib

    Sep 28, 2019 at 3:56 PM

    Comment #4

    Any serious buyers do so discreetly. The fact that its in the public domain again means its all nonsesnse.

    Not necessarily

    The brochure was leaked

  • Mad Frog Boom 22

    Sep 28, 2019 at 3:56 PM

    Comment #5

    So frogs remain here until big M s gone

  • jimiley

    Sep 28, 2019 at 3:56 PM

    Comment #6

    If it is a genuine takeover, on reflection, Ashley might just accept it. He will take all their cash over 3 years and leave them with nowt to spend so the club will be in the clarts. It might be a runner.But a terrible runner for the club. One skinflint for another.

  • jimiley

    Sep 28, 2019 at 3:59 PM

    Comment #7

    Its always leaked at the Toon. Photogs and restaurant meals. Nonsense stuff.
    Kenyon would be a crap owner in any event. Nowt to get excited about. I would rather keep the current miserable wretch of an owner. Frying pans and fires.

  • mactoon

    Sep 28, 2019 at 4:18 PM

    Comment #8

    “A transfer strategy to sell top talent for significant sums allowing for continued substantial reinvestment into the squad.”

    So we will sell our top players and reinvest in the squad. sounds like a selling club to me. I would rather retain our best players and improve the squad.

    They intend to grow the clubs overall revenue by £75m and commercial revenues from £22m to £61m over the next five years and secure a new strip sponsor in 20/21 increasing the sponsorship from £5.5 to £18m.

    They also say an additional wage spend of £30m THIS season, that’s the equivalent of buying 8 Shelveys at £70,000 a week on wages alone during the Jan transfer window without taking into account other expenses involved in the transfers even though their projected average yearly increase in club income is £22m.

    It uses three different currencies in the document, GBP, Dollars and Euros, some of them in the same graphic.

    I mean come on.

  • Jib

    Sep 28, 2019 at 4:20 PM

    Comment #9

    If you wake up with a head full of negative thoughts
    You will spend the day negatively
    Your dreams aren’t worth thinking about

  • toon22

    Sep 28, 2019 at 4:26 PM

    Comment #10



  • toon22

    Sep 28, 2019 at 4:27 PM

    Comment #11


    Who do you think he will pretend to sell us to next time?

  • toon22

    Sep 28, 2019 at 4:28 PM

    Comment #12

    Let’s be positive about Jabba asset stripping the club

    We love being mugged off

  • toon22

    Sep 28, 2019 at 4:33 PM

    Comment #13

    The current sale lie is the PR seeing if the fans can be fooled into thinking the clubs been sold while in reality it’s just a different shop front to the same tat

  • Moonraker15

    Sep 28, 2019 at 4:48 PM

    Comment #14

    So, we’ll be the bottom three tonight and we’ll be there till the end of the season.
    We’ve lost a world class manager and our main goals supply and replaced them with championship quality; and that’s exactly where we’ll be next season.
    Bloody disgraceful state of affairs! This owner is utterly clueless. How on earth did he become a billionaire?

  • Moonraker15

    Sep 28, 2019 at 4:51 PM

    Comment #15

    and if you wake up with positive thoughts about Newcastle United, you are slightly mad!

  • Jib

    Sep 28, 2019 at 4:52 PM

    Comment #16

    We’ll be the bottom two tonight actually

    However if we draw tomorrow we’ll be out of the RZ

    If we should win we’ll be above Wolves in 13th

  • Moonraker15

    Sep 28, 2019 at 4:57 PM

    Comment #17

    Dream on ! Have you been watching the team this season? We’ve got NO chance

  • Moonraker15

    Sep 28, 2019 at 5:00 PM

    Comment #18

    My reference to the “bottom three” is because it’s the relegation zone! I know exactly where we’ll be !

  • giimps

    Sep 28, 2019 at 5:15 PM

    Comment #19

    Could the “brochure” have been doctored and leaked by the club , rather than the potential buyers, after-all , if the bid is still on the table they would still be party to the NDA signed, this would benefit the club in two ways, one, as a distraction for the media and fans while he sells the family silver out the back door, two, may flush out other potential bidders so he can do the same again in January ……either way , its bad news for us fans as nothing tangible is happening

  • Assassins Inc

    Sep 28, 2019 at 5:17 PM

    Comment #20

    Shit, second from bottom and I’ve already got fcuking Yankee doodles texting me laughing as they of course support the likes of Liverpool, Man CIty, Man U and Chelsea. Glory hunting numpties. Hope I can laugh back at them tomorrow as we surge up the table.

  • giimps

    Sep 28, 2019 at 5:18 PM

    Comment #21

    Also, Bruce was succesful in Europe as a player so they have not “lied” just written misinformation

  • mactoon

    Sep 28, 2019 at 5:41 PM

    Comment #22

    @giimps Comment #19

    “if the bid is still on the table they would still be party to the NDA ”

    The brochure does not represent an offer to Ashley to buy the club. It is simply a (very poorly created) presentation to would be investors in order to raise funds to meet their valuation of the club of £300m. There is no indication Kenyon has either raised the required funds or presented a formal offer to Ashley on behalf of GACP group. Any NDA would only be considered once an official bid had been lodged, initial terms of agreement agreed between the two parties and the GACP group were given permission to view the financial data of the club (due diligence).

  • Phil K

    Sep 29, 2019 at 6:33 PM

    Comment #23

    Ashley will never sell the club as long as idiots turn up and give him money at the gate and show him support for his penny pinching and idiots he employs to run the club (like Bruce)


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