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No New Bid – Mike Ashley Interviewer Nixes Latest Kenyon Takeover Reports

Mike Ashley was interviewed by the Daily Mail’s Martin Samuel in July on the day that Sports Direct had belatedly issued its annual results. During that interview, Mike Ashley spouted all of his talking points about Rafa Benitez, the BZG takeover, and Newcastle’s transfer strategy. It was less of an interview, than a Mike Ashley soliloquy.

With the recent clamor over a renewed takeover bid by Peter Kenyon and GACP Sports, Samuel is back again with an article in the Daily Mail about how Mike Ashley is a willing seller.

The title of the article, It’s Not Hard To Buy Newcastle United – You Just Need To Find £300m, is all you need to know about the what Samuel thinks of the reported bid by Peter Kenyon. The article basically goes over prior takeover attempts and states that the only reason they didn’t occur is because the buyers didn’t have the funds.

Samuel also tries to highlight that Mike Ashley wants the best for Newcastle and will only sell to a party that will have the club’s best interest at heart. He also compares the projected transfer fees under Peter Kenyon with what Mike Ashley spent this summer. Many Newcastle fans will not be swayed by these assertions.

The article does not represent the latest takeover attempt by Kenyon and GACP in the best of lights. In fact, it classifies it as nothing more than a publicity stunt. This is what Samuel writes about the GACP brochure:

The brochure that has found its way into the public domain looks very much like a rehash of one that might have been in circulation last year, when Kenyon first attempted to raise the funds for Newcastle.

It didn’t get takers then, so why would it now, with Newcastle again drawn into a fight against relegation?

We had our doubts about the reports of a renewed bid by Peter Kenyon. We don’t think he can raise the funds to even get to the table with Mike Ashley. However even if he could, we are highly skeptical that Ashley would be a willing partner on a deal.

72 comments so far

  • martoon

    Oct 1, 2019 at 9:34 AM

    Comment #41

    Reilly @6 – I think that Sun story is just muck raking. If Lascelles was give permission to leave the squad after the game what does it matter where he went Nottingham or London why would he lie about it? Also he was laughing and joking with Yedlin – Ok we had been beaten resoundingly – does that mean we are never allowed to smile or joke again? Typical Sun sh*t stirring!

  • Ron Knee

    Oct 1, 2019 at 9:43 AM

    Comment #42

    Craig Hope@CraigHope_DM

    “…But things are getting worse, not better for NUFC. Are players failing to carry out instruction, or is there little instruction to be had?”

    That is the question.

  • Rotonda heights

    Oct 1, 2019 at 9:46 AM

    Comment #43

    Bruce could very well turn out to be the least cheap option Ash could have gone for. I know Ash isn’t a fan of due diligence but any kind of background research into Bruce woud have set alarm bells ringing, but Ash thinks ”Bruce is the one”. He’s the one alright.

    After forking out compensation for Bruce and his B team backroom staff, what will another subsequent sacking and pay off for the latter cost, not to mention the almost certain relegation. Does Ash never ever learn?

    Going from a master with very reasonable and incremental demands in his blueprint to give the nod to being a professionally run club, to an absolute Sunday pub team, old skool, pass the oranges round chump ….it beggars belief!!

    Bruce says he’s going back to basics and as someone else said we can’t get any more basic than we are right now.


  • Rotonda heights

    Oct 1, 2019 at 9:48 AM

    Comment #44


    Not ultra prefessional from the captain though is it, even if like most of the rest of us, he holds no respect for Bruce.

  • Rotonda heights

    Oct 1, 2019 at 9:55 AM

    Comment #45

    Why the panic, Jib says midtable finish and good cup run, what’s not to like.

  • MagpieRanger

    Oct 1, 2019 at 10:01 AM

    Comment #46

    Everyone knew this was gojng to happen pre season, everyone except Ashley, Charnley and Jib.

  • #BoycottAshley ( OP)

    Oct 1, 2019 at 10:07 AM

    Comment #47

    Come on guys, most of you know jib doesnt even believe the tripe he posts.

    It’s for effect and attention.

  • Rotonda heights

    Oct 1, 2019 at 10:12 AM

    Comment #48


    I think ”shock jock” is the term for Jib. Takes all sorts I guess and he’s pretty harmless really. As you say you’d only be a tad concerned if he believed what he says.

    This person seems to have their finger on the pulse.


  • #BoycottAshley ( OP)

    Oct 1, 2019 at 10:16 AM

    Comment #49


    Nothing to argue about in that Mag article.

  • Bleatin' n Bruced

    Oct 1, 2019 at 10:17 AM

    Comment #50

    Mike Ashley has built a business on his (large) gut feeling that as long as the product is cheap you can pretty much have any poor image you want. Poor customer service? No problem. Poor reputation as an exploitative employer? Easy. Loutish behaviour coupled with the entitlement of a self-made man who has found he can act in whatever way it pleases him? Definitely. It’s because his customers are many and varied, and he knows a large percentage come back for the cheap gear and that’s the bottom line.

    But I don’t think he gets how this might work on a large commercial public, but has limited effect on a closed shop clientele like NUFC support. Ok its been over 12 years to get to the point where his club clients no longer pass over their rubbish treatment just to continue getting merchandise and match day jollies. And there’s still some way to go before the majority will see the truth of it. But it’s getting there. The crowds are dwindling, I’m pretty confident the shirt sales are down. The media coverage is pretty awful now. His plan is laid bare and he has to completely change his tack to continue for more years, something he hasn’t yet attempted nor is likely to.

    I think it’s not just boycotts that have been grown organically, it’s more like Ashley has slowly but surely cultivated his own eventual removal from the club. I reckon he’ll go kicking and screaming though, to get every last penny he can squeeze out of the club, and not a little spitefulness. Look how little contact he had with Rangers but his hooks are still pretty difficult to remove even now. I think that’s us in a few years, possibly in a worse way too. I can’t see Ashley selling out lock, stock and barrel. That would be too easy.

  • #BoycottAshley ( OP)

    Oct 1, 2019 at 10:17 AM

    Comment #51

    Bruce’s job is as safe as Pardews.

    We need a miracle

  • #BoycottAshley ( OP)

    Oct 1, 2019 at 10:20 AM

    Comment #52


    Spot on.

  • posada

    Oct 1, 2019 at 10:20 AM

    Comment #53

    I don’t think I have said anything to indicate it’s all about that £280. It could be more or less I really don’t care. What have I bought anyway. In all probability 16 more games where we will not fare well.
    Not the first time I have done that. However, enough said about that.

    Bruce will do a lot to help the cause of those who advocate staying away. On the face of it yes.
    More than that though. Over the next few months it will become more apparent just what a shambles the club is under Ashley. Bruce is the just the consequence of that.
    That will make folks stay away and give it up.

    We have created a monster. Ashley with 3 years of Prem TV money. He was the main benefactor of Rafa’s three years.

    Whatever happened to that lot just down the road. That is what it will take to get rid of him.
    That simple. It will start shortly. Get worse by Christmas and kick off big style by the end of the season.

    As I say. Many are still there as they were fooled in the summer. They won’t be fooled again.

  • JohnJ

    Oct 1, 2019 at 10:25 AM

    Comment #54

    It’s just a shame we haven’t had Matt Ritchie’s drive & determination in the team lately.

    He has been greatly missed!

    The one sure thing you can say about him is he always gives 110%

  • bill

    Oct 1, 2019 at 10:25 AM

    Comment #55


    Seems to me that people are easily fooled; again and again and again …

  • posada

    Oct 1, 2019 at 10:27 AM

    Comment #56

    Someone said earlier that a H of F shop has gone down hill. A quality shop is now a Sports Direct jumble sale.
    Well, just an observation on life at the moment.
    Folks want cheap.
    Spoons. No Sky TV, no entertainment. John Smiths and Fosters at £1.79 a pint and cheap food. Place is packed and the pubs next door empty.
    Toby Carvery. Fill your boots for £6.95.
    Aldi taking business from Sainsbury etc.

    Down to the times we live in ?

  • posada

    Oct 1, 2019 at 10:34 AM

    Comment #57

    True. However in February we still had Rafa.
    Had just beat Man City and then the Take Over stuff that kept folks hoping through most of the summer.
    That ten year deal and direct debit scheme is clever. You sign up and start paying for something well before you know what you will get.
    Me and many others we decide to commit to the next year in February.

    It’s about the supporters being loyal and trusting the club. Unfortunately those two things Trust and Loyalty should be a two way street. Clearly not so.
    Ashley saying nothing all summer to supporters was the biggest disgrace.
    We stuck with it after relegation and he can’t even be bothered to say anything.

  • hibbit

    Oct 1, 2019 at 10:38 AM

    Comment #58

    at one time or another we’ve all hung on to a dream just that bit to long some of us longer than others, but eventually the worm will turn as is happening now, i honestly believe the gates are on a downward spiral a natural decline which will be almost impossible to stop,
    the Man u game will be a good test of the fans resolve always a sell out maybe not this time ???

  • bill

    Oct 1, 2019 at 10:42 AM

    Comment #59


    He is a parasite and there are few ways of getting rid of him. You have my sympathy.

  • posada

    Oct 1, 2019 at 10:47 AM

    Comment #60

    Aye, if it was easy we would have done it by now.

  • Lindisfarne

    Oct 1, 2019 at 10:47 AM

    Comment #61


    How are your flights of fantasy about what Ashley is thinking different from people predicting we will be relegated???

  • #BoycottAshley ( OP)

    Oct 1, 2019 at 10:56 AM

    Comment #62


    On Rafa and his 3 years.

    Do you think if he hadn’t stepped in we’d have already seen what we are seeing now, dwindling crowds the club in disarray?

    Rafa stalled the inevitability of the current situation?

  • geordietom

    Oct 1, 2019 at 10:57 AM

    Comment #63

    i would never say we are gonna get relegated after 7 games played, you never know we might pick up and get some results, i would like to think they could pick themselves up starting this sunday . cant play as bad again can we ?…

  • #BoycottAshley ( OP)

    Oct 1, 2019 at 10:58 AM

    Comment #64

    Geordie Tom

    The bookies will be more than happy to take your money

  • geordietom

    Oct 1, 2019 at 11:00 AM

    Comment #65


    the bookies have two hopes no and bob hope , i dont gamble mugs game …

  • geordietom

    Oct 1, 2019 at 11:01 AM

    Comment #66

    no hope and bob hope …

  • Lee Charnley Bunga Party

    Oct 1, 2019 at 11:06 AM

    Comment #67


    Yeah it was me who mentioned House of Fraser in Glasgow it is actually shocking but yeah people don’t really want (or can’t afford ) luxury items these days it seems!

    Saying that I don’t think people are rushing in to buy stuff from Sports Direct the youngsters are not shopping in his shops they are buying from JD and all it would really take is for someone like Amazon to try and muscle in on his cheap tat market and he would be really up against it!

    @Posada and Hibbit

    I do really feel for you guys having to contemplate giving up your season ticket have supported Newcastle for years and do try and come down for a couple of games a season which does cost pennies with trains and hotels etc !

  • Bleatin' n Bruced

    Oct 1, 2019 at 11:07 AM

    Comment #68

    I’m hoping that we can just get stuck in with a solid 0-0 draw that would do wonders for morale and would be a starting point to get a few odd goal wins and start crawling above relegation territory.

  • Lee Charnley Bunga Party

    Oct 1, 2019 at 11:10 AM

    Comment #69


    Thing is Man Utd are so poor at the moment we should be capable of getting a win but it will be interesting to see what happens if we roll over and they win 4 or 5 nil then he has to go as the dressing room is gone!

    But if we can give 100% and be solid and hard to break down we might actually be able to nick a cheeky win like against Spurs……

  • lesh

    Oct 1, 2019 at 11:18 AM

    Comment #70


    The players are human and respond to stimuli. They, the players, worked for Rafa because they had respect for him, confidence in his ability and dare we say it, the thought that with Rafa, Ashley might show some ambition and develop the club towards a higher level.

    Rafa’s gone, the players have seen Bruce installed and any possibility of Newcastle United challenging the top eight, fly out of the window.

    Quite simply, the players are probably well and truly demotivated, peed off. That sir, won’t be an easy fix.

  • martoon

    Oct 1, 2019 at 11:26 AM

    Comment #71

    posada @57 – Yeah that was exactly my situation as well – it all seemed Rosy then as we had just beaten Man City and indications were looking like Rafa was going to stay. Also if you just cancel your DD without agreement it can wreck your credit rating! This January/February for renewing – who knows?

  • geordietom

    Oct 1, 2019 at 11:32 AM

    Comment #72

    lesh …

    different players respond to different things like some need be handled with kid gloves , others need to be kicked up the arse and be told how lucky they are earning vast sums of money most of us can only dream about …


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