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‘It Is What It Is’ – Bruce Responds To NUFC’s Statement On Summer Transfer Window



There have been some murmurs over the past couple of weeks that Steve Bruce was not thrilled with the club’s refusal to bring in a couple of additions on deadline day. That decision left Newcastle as the only Premier League club not to strengthen from last season.

Newcastle United released a statement last week in which they attempted to justify the underwhelming transfer window. In that statement, the capture of Joe Willock was put forth as proof positive the club was willing to do whatever it took to improve.

The statement also contained references to ‘internal parties’ and their foreknowledge that the club would only spend what it generated for transfers. While they broke some rules on the Willock transfer, ultimately the season played behind closed doors without supporters prevented even a domestic loan to come in on deadline day.

That was the crux of the statement released by Newcastle United on this summer’s transfer window. During his press conference for Manchester United, Bruce was asked a number of questions about his feelings on the transfer window as well as the club’s statement.

Football Daily has tweeted a minute of Bruce’s testy exchanges with some journalists over the transfer window. From his demeanor, it appears that Bruce has come to accept the situation but was probably left stung by the club’s refusal to bring in at least one player on loan.

Here is a transcript of Bruce’s comments from the video:

“My job is to always try and improve the squad and to never be satisfied. Never. I thought a couple of additions to the squad on loan would help us enormously. Unfortunately, it wasn’t possible to do that.”

“It is what it is. It doesn’t make any difference if I’m comfortable or whatever. It is what it is.”

“The policy, you’ve just seen the policy with the statement, haven’t you? The policy’s been written in front of you and is pretty clear as far as I’m concerned.

“I wanted to try and bring in a couple of players to add to the squad and it wasn’t possible, end of. What can I do about it?”

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141 comments so far

  • ToonDarnSarf

    Sep 10, 2021 at 1:07 PM

    Comment #1

    Is this the place I come to when I want to read balanced and informative comments on NUFC as well as some positive comments about some of the best things about our squad and club? ?

    3
  • TTB@W ARMY

    Sep 10, 2021 at 1:08 PM

    Comment #2

    Which revolution will come to our rescue this season, 12/13 was the French, will this season be the Mexican.

    3
  • Not another deJong

    Sep 10, 2021 at 1:11 PM

    Comment #3

    EnGee covering all the bases again and suggesting Phil Brown is first replacement. The logic is all too apparent.

    1
  • Not another deJong

    Sep 10, 2021 at 1:11 PM

    Comment #4

    ToonDarnSarf

    Good to see you to

    0
  • TTB@W ARMY

    Sep 10, 2021 at 1:14 PM

    Comment #5

    Phil Brown never forgot him singing that song when he kept Hull up and we were relegated, he’s as bad as Bruce.

    4
  • Not another deJong

    Sep 10, 2021 at 1:17 PM

    Comment #6

    OGS the Baby Faced Comedian.
    Never fails to score a laugh.

    2
  • ToonDarnSarf

    Sep 10, 2021 at 1:19 PM

    Comment #7

    Hi DeJong, I thought it was a fair question…good to see you though.

    0
  • TTB@W ARMY

    Sep 10, 2021 at 1:21 PM

    Comment #8

    Please do us all a favour Bruce and resign.

    6
  • TTB@W ARMY

    Sep 10, 2021 at 1:24 PM

    Comment #9

    The best thing about the club is the fans.
    The best thing about the squad is it can be overhauled when we get new owners.
    On a positive note it is a nice warm sunny day.

    3
  • ToonDarnSarf

    Sep 10, 2021 at 1:25 PM

    Comment #10

    TTB, that’s the kind of thing I’m talking about…can you actually explain how things suddenly get better if Bruce resigns? He’s not a manager for the top 6 of the PL but neither is our squad! He’s good enough to keep us around mid table though. Even though that’s lacking excitement, what else do fans actually realistically expect? Gung-ho football and we get picked apart and get relegated?

    3
  • Rotonda heights

    Sep 10, 2021 at 1:26 PM

    Comment #11

    would really love to know who exactly bruce thinks he has improved in the squad. just one!!
    absolute knacka of the first order.

    8
  • Not another deJong

    Sep 10, 2021 at 1:28 PM

    Comment #12

    ToonDarnSarf

    Fair enough, yes.

    Admittedly, having Bruce here and the comments he makes is like shooting fish in a barrel. Unfortunately potentially hounding him out in the hope of improvement is not likely. But it will remind the owner of his responsibilities and failure to make even adequate decisions.

    3
  • Ron Knee

    Sep 10, 2021 at 1:30 PM

    Comment #13

    Anyway, mustn’t grumble. Know your place.

    8
  • ToonDarnSarf

    Sep 10, 2021 at 1:30 PM

    Comment #14

    Rotonda, I’d say that Almiron , Darlow and Hayden have improved a bit in the last couple of years or so. And Murphy has been much better. ASM has managed a bit more end product but it’s frustrating when he keeps getting injured.

    I’m disappointed a few players haven’t progressed, like the Longstaffs, but that happens in every club…

    2
  • toon22

    Sep 10, 2021 at 1:32 PM

    Comment #15

    Till the parasites gone nowt will change

    8
  • Not another deJong

    Sep 10, 2021 at 1:32 PM

    Comment #16

    I would say the squad is definitely “good enough to keep us around mid table”.

    1
  • MAGnificent.MR.TEA

    Sep 10, 2021 at 1:33 PM

    Comment #17

    No bruce your job is clearly just to not rock the boat, problem with that is the boats already sinking and your weight is making it go down faster

    17
  • toon22

    Sep 10, 2021 at 1:33 PM

    Comment #18

    ToonDS

    The clown managed to take a team that looked like they could challenge
    Spent hundreds of millions
    And turned them into relegation candidates

    8
  • ToonDarnSarf

    Sep 10, 2021 at 1:34 PM

    Comment #19

    deJong – the owner is a money grabbing, soulless businessman. The only good thing about him is that when he leaves, there probably won’t be any nasty skeletons in the closet compared to when Shepherd sold up.

    Bruce is caught in between a rock and a hard place I think. He wants the fans to support him but also needs the support of the owner and MD to get things done. I think we can read between the lines of what he says that he’s actually p*ssed off with what’s happening behind the scenes but if you slag off your boss in public it rarely ends well…

    6
  • TTB@W ARMY

    Sep 10, 2021 at 1:36 PM

    Comment #20

    TDS don’t think I have mentioned finishing in the top 6 in any of my posts. I was quite happy where we were going under Rafa, Bruce shouldn’t be at the club and for people to say well he was only brought here as a pair of safe hands whilst the takeover went through, what utter bollicks. The man was nowhere near top choice for the job. And as for who I would rather have as a manager I said the other day Steve Cooper and Graeme Jones as his assistant.

    10
  • ToonDarnSarf

    Sep 10, 2021 at 1:36 PM

    Comment #21

    toon22 – challenge for what?? When is the last time we looked like we had a team who could challenge for Europe? The season we finished 5th under Pardew? That was the year that we had several decent players who massively overperformed. Fans were demanding a big spend to push us into the CL places.

    1
  • Not another deJong

    Sep 10, 2021 at 1:38 PM

    Comment #22

    Therefore it is the Head Coach that is at fault when we are in the bottom five. He has certainly been very lucky these past two seasons and I have not seen anything to justify the reasoning that he may prove to better than his record, given time and a decent squad.

    8
  • ToonDarnSarf

    Sep 10, 2021 at 1:41 PM

    Comment #23

    TTB – Steve Cooper? A manager with 2 years experience in the Championship? That would be a massive gamble.

    Let’s be honest about Rafa, he was a better and higher profile manager that we could realistically hope for. He was a good fit because he has excellent communication with the fans and he revels in that relationship where the fans interact back and support him. But it was never going to last unless the club could keep providing money to progress and allow him to become a club legend.

    0
  • ToonDarnSarf

    Sep 10, 2021 at 1:43 PM

    Comment #24

    deJong – mid table dullness is what we’re going to get this season. I’m just hoping that being an established PL side, that helps us attract a new owner soon. Relegation is just going to set us back years (again).

    0
  • Not another deJong

    Sep 10, 2021 at 1:44 PM

    Comment #25

    Interesting POV, sorry must go.
    Appointment with doctor, no not Psychologist.

    0
  • onmeedsun

    Sep 10, 2021 at 1:44 PM

    Comment #26

    Toon DS
    If Ashley is staying for the rest of my days then what’s the point in a meaningless existence in the PL. We clearly lack any ambition under Ashley and he has no intention of investing any new money for facilities. Let’s stay up if it means he sells, but we’ve been saying that since Rafa. We are now getting to the point where who cares either way, but at least let us have a young progressive manager who can do something with our limited resources.

    7
  • Not another deJong

    Sep 10, 2021 at 1:47 PM

    Comment #27

    Just quickly…..
    “providing money to progress and allow him to become a club legend.”

    Correction should be, to provide the money the club generated.

    3
  • Adamn_92

    Sep 10, 2021 at 1:48 PM

    Comment #28

    ‘Bruce is caught in between a rock and a hard place I think.’

    ToonDarnSarf

    In fairness, he put himself in that position. He was told not to take the job by friends and warned of what to expect from Ashley. He ignored them. Then he pretty much immediately says he’s not bothered what has happened in the past as Ashley has been fine with him. Straight away showing disregard for how fans feel towards him and becoming an instant yes man. His time here, he has failed to improve us, decreased the value of players, made some players worse, played players out of position, still doesn’t seem to know his best formation or starting 11, had us playing some of the worst football i’ve seen last season, talks down the club and bigs up the opposition and needed a new coach brought in just to help him not relegate us.

    There is no guarantee someone coming in would do a better job, of course nobody could guarantee that. But it’s worth a bloody go isn’t it? It can’t be much worse than what we’re seeing right now? The squad isn’t amazing but it is capable of playing better football and getting a comfortable mid table finish. Not having large periods of terrible football then being rescued by another coach and miracle loan signing. A new head coach/manager could definitely be getting this team playing better along with many other things, such as connecting with the fans and making excuses 24/7.

    20
  • magicmac54

    Sep 10, 2021 at 1:49 PM

    Comment #29

    Just in for lunch and catching up on Bruce`s press conference, its probably better i keep my own counsel and keep stumm, otherwise ill blow a gasket, but in conclusion Bruce is a total and absolute Ass Hole. With this total imbecile in charge our team are already a beaten docket before they leave the dressing room. My prediction Manure to win 5-0. Back to work before i get depressed. HWTL

    15
  • ToonDarnSarf

    Sep 10, 2021 at 1:49 PM

    Comment #30

    onmeedsun – I kind of agree. But a young, progressive manager is just a big risk. They might come up with something exciting and push us into the top 10 or they might be out of their depth and get us relegated. It’s not like Ashley would dip into his pocket and keep us going if we got relegated again, it would just saddle the club with more debt.

    Under FFP, there’s only a certain amount that an owner can invest in the club of of their own pocket. The problem is that under Ashley, that certain amount is zero.

    Yeah, it’s dull and Ashley doesn’t reflect the club or the region. I still think the fans on blogs and writing articles could spend a little more time focusing on some positives. Not that there are many to focus on…

    1
  • ToonDarnSarf

    Sep 10, 2021 at 1:50 PM

    Comment #31

    deJong – the money that the club generates is staying in the club, the accounts show that. Unlike Shepherd, Ashley hasn’t been paying himself a wage and I don’t think he’s charged interest on his loans either. At least I know that was the case 2 or 3 years ago, I’m not sure if he changed his policy on that.

    2
  • Adamn_92

    Sep 10, 2021 at 1:51 PM

    Comment #32

    Also no chance Almiron has improved since Bruce came in. He looked like a pacey threatening attacker when he first arrived. Pressing well, turning teams around, making defenders think and linking up well with attackers. Now he is deeper basically playing as a center mid and having to track back constantly and looks lost when he does get involved. Bruce has turned him from an exciting pacey attacker, to a headless chicken in the middle of the pitch.

    12
  • ToonDarnSarf

    Sep 10, 2021 at 1:53 PM

    Comment #33

    Adamn_92 – I don’t see how the squad is good enough to get a comfortable mid-table finish. There are lots of squads in the PL of comparable level and only a few that are obviously worse.

    Bruce accepted the job because he is a Geordie. Yeah, despite being warned against it. I don’t think he’s taken us backwards in the way you’ve described, he’s just basically maintained our position as a low mid-table team…yeah…a bit dull.

    2
  • Ron Knee

    Sep 10, 2021 at 1:54 PM

    Comment #34

    “…mid table dullness is what we’re going to get this season…”

    Eh?

    5
  • ToonDarnSarf

    Sep 10, 2021 at 1:55 PM

    Comment #35

    Adamn_92 – completely wrong. When Almiron arrived, he was running around like a headless chicken. The only use he was is that his speed intimidated other teams into worrying about him, so it created space for others. However, the following season, clubs had worked him out and realised they didn’t have to worry about him as much because his end product is poor. Thankfully he’s improved his end product a bit.

    2
  • TTB@W ARMY

    Sep 10, 2021 at 1:56 PM

    Comment #36

    TDS it would be a massive gamble but I still think he would do a damn sight better than Bruce, I mean what does Bruce actually do.
    1 He doesn’t take training
    2 He doesn’t do tactics
    3 He doesn’t scout the opposition team
    4 He doesn’t know the name of all the players because he shouts Go on Joe at them all.
    Apart from McClaren he’s had the most backing and that’s what gets my goat because if Ashley had thought long term instead of short term and given Rafa that amount of money, we certainly wouldn’t be where we are today.

    8
  • onmeedsun

    Sep 10, 2021 at 1:58 PM

    Comment #37

    Toon DS
    So what exactly is the point of our football club now. Our manager is not even capable of developing our younger players. Most of us would accept our lot if we could see some development in younger local players that we could get behind. I’m afraid I see nothing positive, without a takeover.

    6
  • Adamn_92

    Sep 10, 2021 at 2:01 PM

    Comment #38

    ToonDarnSarf

    Under Rafa we were shown glimpses of being able to shut out teams to the point we went into games against anyone believing we could draw or snatch a win. Then we he brought in Almiron and had built a front 3 of Perez, Rondon and Almiron, we looked much more attacking and started boasting ‘top 5’ stats. That’s how with the right outlook and tactics you can get a squad competing and improving, we were on the right path.

    Bruce has had more money spent on players who aren’t much worse than what we had under Rafa. The defence is essentially the same but look clueless now. Wilson is arguably a better striker than Rondon, Almiron is still here and ASM is arguably better than Perez. So why is it that we now don’t feel confident going into games and are playing dreadful football? The manager. This squad isn’t world beaters, but can definitely be coached to compete far better than they are and comfortably make it mid table without worrying about relegation at any point.

    Bruce has definitely taken us backwards. In terms of squad value, squad depth, performances, hope and communication with the fan base. Has he taken us forwards at all? He hasn’t kept us steady either, he needed a new coach and Willock performed miracles just to get us clear of the drop last season. He’s barely even maintaining us, our squad looks the same as last season and we’re already playing worse.

    17
  • ToonDarnSarf

    Sep 10, 2021 at 2:02 PM

    Comment #39

    TTB – the money available is just the money that the club generates at the time. One thing that Ashley said early on is that he wanted that to be the case and he didn’t want to risk the club with signing players on deals that meant payment over several years. There was tens of millions of that debt saddled on the club when he took over (without doing sufficient due diligence).

    Rafa wanted to sign short-term players like Rondon because he has always behaved like a short-term manager, wanting signings to get some glory in the next season or two without thinking longer term. I loved the way Rafa interacted with the fans though.

    Bruce is the manager and has a team. He doesn’t have to train, scout or run tactics to be a manager, he just has to manage decent people who can. I’ve no idea what he does on a day to day basis, maybe you should get a journalist to ask him or persuade the club to do one of those insider documentaries.

    1
  • TheTinman

    Sep 10, 2021 at 2:03 PM

    Comment #40

    Almiron has certainly gone backwards under Bruce. He’s absolutely useless now.

    8


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