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‘It Is What It Is’ – Bruce Responds To NUFC’s Statement On Summer Transfer Window

There have been some murmurs over the past couple of weeks that Steve Bruce was not thrilled with the club’s refusal to bring in a couple of additions on deadline day. That decision left Newcastle as the only Premier League club not to strengthen from last season.

Newcastle United released a statement last week in which they attempted to justify the underwhelming transfer window. In that statement, the capture of Joe Willock was put forth as proof positive the club was willing to do whatever it took to improve.

The statement also contained references to ‘internal parties’ and their foreknowledge that the club would only spend what it generated for transfers. While they broke some rules on the Willock transfer, ultimately the season played behind closed doors without supporters prevented even a domestic loan to come in on deadline day.

That was the crux of the statement released by Newcastle United on this summer’s transfer window. During his press conference for Manchester United, Bruce was asked a number of questions about his feelings on the transfer window as well as the club’s statement.

Football Daily has tweeted a minute of Bruce’s testy exchanges with some journalists over the transfer window. From his demeanor, it appears that Bruce has come to accept the situation but was probably left stung by the club’s refusal to bring in at least one player on loan.

Here is a transcript of Bruce’s comments from the video:

“My job is to always try and improve the squad and to never be satisfied. Never. I thought a couple of additions to the squad on loan would help us enormously. Unfortunately, it wasn’t possible to do that.”

“It is what it is. It doesn’t make any difference if I’m comfortable or whatever. It is what it is.”

“The policy, you’ve just seen the policy with the statement, haven’t you? The policy’s been written in front of you and is pretty clear as far as I’m concerned.

“I wanted to try and bring in a couple of players to add to the squad and it wasn’t possible, end of. What can I do about it?”

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141 comments so far

  • TheTinman

    Sep 10, 2021 at 3:01 PM

    Comment #81

    TDS, I don’t get the analogy I’m sorry.

    Adam, my bad, I was about to blow my lid there 😆

  • Rotonda heights

    Sep 10, 2021 at 3:08 PM

    Comment #82

    Ash’s biggest and most shameless lie is saying he wants to sell to the Saudis who can take us to another level. The only group who would pay him 300m is much nearer the mark.

  • Adamn_92

    Sep 10, 2021 at 3:09 PM

    Comment #83


    If you ever see me praising Bruce for something, 99.9% of the time it’s going to be tongue in cheek haha

  • Rotonda heights

    Sep 10, 2021 at 3:10 PM

    Comment #84

    I would have given bobby clark a taste of it, even from the bench. Similarly with the Mexican kid, why not throw him in. Bruce doesn’t do imagination sadly.

  • ToonDarnSarf

    Sep 10, 2021 at 3:11 PM

    Comment #85

    Sorry, work calls pulling me away…good talking to some of you!

  • TheTinman

    Sep 10, 2021 at 3:14 PM

    Comment #86

    Talk soon TDS

  • Adamn_92

    Sep 10, 2021 at 3:14 PM

    Comment #87

    Just had an email NUFC Store, offering a free cap with every NUFC shirt purchased. Are they struggling to sell them do you think?

  • Rotonda heights

    Sep 10, 2021 at 3:16 PM

    Comment #88


    I would say Almiron has probably regressed more than anyone. Currently Miggy is playing as a DM!!!!

    When Jones and Willock came in and we had that run at the back end of the season Hayden was out injured.

    Darlow is presumably coached by a specialist goalkeeping coach and not bruce.

    Bruce in his own words ”doesn’t do tactics” and doesn’t take coaching. So difficult to see how anyone would even have the opportunity to improve under him.

  • TheTinman

    Sep 10, 2021 at 3:17 PM

    Comment #89

    Rotonda, £300m does seem to be the sticking point that is bandied about.

    But honestly someone with some ambition could turn this into a £1bn + asset.

    Crazy how you have players who are worth over 50% of what our club is supposedly worth.

    I’m creeping into the Toon22 camp, the club is not really for sale. Its a ploy to try and appease fans who just hope one day he will leave. Is used as a way to negotiate transfer fees with other clubs “we can’t raise our offer any higher as we are expecting to sell the club very soon”. Its the same closing down gimmick his tat shops have been running for years.

  • TheTinman

    Sep 10, 2021 at 3:19 PM

    Comment #90

    A free cap 😆

    You can’t make it up 🙂

    Email back and say you’re interested if they hoy a pair of socks in as well

  • Rotonda heights

    Sep 10, 2021 at 3:20 PM

    Comment #91


    The one thing about the statement NUFC put out was that did show that bruce has enjoyed way more backing than any other manager under ashley. As bruce brown nosedly said ” the club have gone over and above ”

  • DrGloom

    Sep 10, 2021 at 3:26 PM

    Comment #92

    Given that Bruce has pretty much waved the white flag already , why don’t the players actually just stroll around for 90 mins and or actually lay down – benefit is that nobody will get injured and Darlow can get a lot of practice to get up to speed for a game against a less big club … Presuming there are any in the prem

  • Jamesthefirst

    Sep 10, 2021 at 3:36 PM

    Comment #93

    Rafa wanted to sign Madison, Ings and Abraham. All relatively low prices at the time but club blocked all three deals. All three of them would make us a much stronger team and allowed Rafa to attack teams more.

    When your policy is bargin basement the very least you have to do is get in a proper man manager to make the players better so they give everything for the team. Rafa did that.

    Today, our players visibly turn their backs on Bruce and don’t even talk to him. They have all worked with better managers. They read social media comments. They all know Bruce is a joke.

    Confidence in the dressing room is like it was under McLaren.

    Properly coached and drilled, our team would be in the top 10.

  • Jail for Ashley

    Sep 10, 2021 at 4:22 PM

    Comment #94

    You all do realise that TDSarf is with out doubt the biggest Ashley apologist the blog has ever had and makes even Bill’s son is back sound like an author from The Mag.


    Sep 10, 2021 at 4:35 PM

    Comment #95

    Is there not a couple of posters called Toon darn Sarf or similar?
    At the least it pepped up the comments.

  • chancel be a fine thing

    Sep 10, 2021 at 4:49 PM

    Comment #96

    Based on Bruce’s record, he makes a team steadily worse and leaves the club in an ever greater mess the longer he stays. He needs to go asap.
    Unfortunately, based on Charnley’s record, he is too scared to waste any money in the short term (ie pay off Bruce and his numpties) and is far too slow to pull the trigger on managers.
    Bruce will take us down if he stays. Maybe not this year, but sooner rather than later.
    He has been lucky to be playing with no crowds until this season. He has been lucky in that we previously have got more points than our stats deserved.

  • TheTinman

    Sep 10, 2021 at 4:50 PM

    Comment #97

    With Jail a close 3rd

  • TheTinman

    Sep 10, 2021 at 4:51 PM

    Comment #98

    Chancel, my bet would be it will be this year. If not next year is almost guaranteed as ASM will certainly leave and would likely down tools to guarantee a move.

    Wilson would stay though I think. Unless someone like Chelsea or Man U bought him as a back up squad player.

  • Unused Substitute

    Sep 10, 2021 at 4:53 PM

    Comment #99

    Boy my head is spinning. I don’t understand a thing that Bruce says.

    He says his job is never to be satisfied. But when he grabbed Ashley’s offer he was so damn satisfied with the quality of his squad and the amount spent in putting it together that he was almost salivating. Today’s team is better, if anything, compared to what he started with. What’s with this sudden role reversal?

    In his very next statement he says it-is-what-it-is etc. That is to say he kind of wants to give up. Is he satisfied then, dissatisfied or just has given up because he just can’t improve a thing? And if he indeed has given up why doesn’t he quit damn it?

  • lochinvar

    Sep 10, 2021 at 4:56 PM

    Comment #100

    What’s of real concern is that

    Bruce has gone backwards under Bruce

  • hibbit

    Sep 10, 2021 at 5:01 PM

    Comment #101

    i hope it’s a full house for the Leeds game and i hope it’s a full house of the hard core fans that have stayed away recently, and they give Bruce a doze of exactly what he deserves,

  • lochinvar

    Sep 10, 2021 at 5:02 PM

    Comment #102

    Ashleys logic is flawed

    He could recruit a more expensive (higher grade) manager, spend less on players and that manager will make a great team out of the players he had.


    He could recruit a cheaper (lower grade) manager, spend more on players and that manager will produce a poor team with the players he aquires.

    A is for Ashley, B is for Bruce, C is for Charmless and D is for doomed

  • chancel be a fine thing

    Sep 10, 2021 at 5:04 PM

    Comment #103

    Lochinvar, ha, ha, so true.

  • Ketsbaia9

    Sep 10, 2021 at 5:09 PM

    Comment #104

    Almiron is nowhere near the level of Ben Arfa and Laurent Robert. They were cracking players with more end product.

    We should have signed Shaqiri this summer. Great player.

  • chancel be a fine thing

    Sep 10, 2021 at 5:13 PM

    Comment #105

    We desperately need a footballing identity. We currently have Bruce and Jones pulling in opposite directions.
    Ashley is too tight to employ a good director of football, so best we can hope for is an up and coming manager with vision who is prepared to perform that role as well and get a footballing philosophy running throughout the club and sign up and coming young players to fit the role needed in the team.
    Unfortunately this too is a pipe dream with numbnuts Penfold in charge.

  • chancel be a fine thing

    Sep 10, 2021 at 5:15 PM

    Comment #106

    Brooo ooo ooo oooce and Bonna Jones, Bonna Jones, Bonna Jones,
    We got a team, goin down …

  • hibbit

    Sep 10, 2021 at 5:17 PM

    Comment #107

    Ketsbaia9 i wounder what those 2 would of been like playing under Bruce??
    my guess both still in the huff !!!!

  • chancel be a fine thing

    Sep 10, 2021 at 5:22 PM

    Comment #108

    Ashley should take a look at how Norwich is run. I bet Delia has made herself a few Bob, with her yoyoing and parachute payments.
    Just need to look at how many recent ex Norwich players are in PL teams now compared to us.
    Although she’s taken a bit of a risk this year.

  • chancel be a fine thing

    Sep 10, 2021 at 5:24 PM

    Comment #109

    We could have Abeid at left wing back.


    Sep 10, 2021 at 5:41 PM

    Comment #110

    Anyway got a date with an eighteen pack of Stella.
    Enjoy your night everyone and try to get some sleep before the crapfest tomorrow.

  • Ketsbaia9

    Sep 10, 2021 at 5:57 PM

    Comment #111

    Bruce made some good signings when he was at Wigan. Dugarry was a good signing for Brum, but apart from that he’s done f all.

    Bruce is similar to fat Sam. Both play players out of position. Was playing right backs at left back and right wingers on the left when he started managing us.

  • Tyran21

    Sep 10, 2021 at 6:01 PM

    Comment #112

    ToonDarnSarf, I don’t think anyone improved under Bruce. Many Regressed.

    Darlow was already reliable. Hayden and Lascelles was even considered for England. Almiron was smiling end to end, giving defenders a run. Murphy was injuried early, but Murphy’s last season plays was why Rafa bought him.

    I really don’t see any improvement.

  • Tyran21

    Sep 10, 2021 at 6:06 PM

    Comment #113

    hibbit, Laurent Robert would have force a move after one season under Bruce. Buy out his on contract even. Imagine Laurent Robert at left wingback…..

  • Optimistic prime

    Sep 10, 2021 at 6:15 PM

    Comment #114

    I’ll start the tunes early with this one for the Bruce


  • The Prince's Mate

    Sep 10, 2021 at 6:30 PM

    Comment #115

    Wor Steve looked a wee bit narked during question and answer on sky sport news (how,they managed to break away from talking about citizen Kane and manure I’ll never know) maybe he,realises he’s like a rabbit in a deep hole… his greed led him to depths he can’t get himself out of….I’ve no doubt he’s a decent bloke but he’s not for us, for what is possibly going to be one of the biggest clubs in the world

  • toon22

    Sep 10, 2021 at 6:46 PM

    Comment #116


  • The Ledge

    Sep 10, 2021 at 6:50 PM

    Comment #117

    I would love to know where this crap about Brucie being a nice bloke comes from his mates in the media? Luke Edwards?
    They’re hardly going to say he is a horrible prik now, are they?
    Anyone that goes on as he does in his interviews with his sh1tty attitude and his ignorant and bad-mannered habit of not letting people finish their sentences is not a nice bloke he is like a spoilt child pulling faces.
    I wonder if the tenants that are protesting against him think he is such a nice guy I doubt it.
    He is as he comes across a horrible prik of a man that plays up to the cameras.

  • Not another deJong

    Sep 10, 2021 at 6:54 PM

    Comment #118

    You would hope to see plenty of this tomorrow, but we won’t.


  • lochinvar

    Sep 10, 2021 at 6:55 PM

    Comment #119

    Ronaldo’s signing has proved a huge success for the Manchester United brand, with “Ronaldo 7” shirt sales reaching £188 million pounds, which paid for the transfer

    Stick that in your pipe Ashley.

  • The Ledge

    Sep 10, 2021 at 6:59 PM

    Comment #120

    “He might just about keep Newcastle up but we won’t let Steve Bruce evict our member, Zahra, a mum of 2 kids who were hospitalised due to the mould and damp in the home they rent from him.

    Looks like Steve has been spending too much time with Mike Ashley”



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