Newcastle have announced that noon.com has become an official sleeve sponsor for the 2022/23 season. The Saudi company is an online shopping platform for a variety of products à la Amazon that is based in Riyadh.
? We are delighted to announce that @noon has become the club's official sleeve sponsor for the 2022/23 Premier League season!
????
— Newcastle United FC (@NUFC) June 27, 2022
This is excellent news as Newcastle get a much-needed sponsorship deal completed. FUN88 will be the primary shirt sponsor for the upcoming campaign. However, the agreement is expected to be canceled at the end of this season.
Noon.com’s chief of staff Ali Kafil-Hussain said the following about this new partnership:
“We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football.
“We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history.
“noon.com prioritises creating a sense of belonging among our communities: customers, sellers, business partners, and employees.
“We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”
Newcastle fans based in the Middle East will be able to purchase official Newcastle United merchandise through noon.com. The company’s logo will also have a presence on matchdays at St. James’ Park.
Here is a quick video posted by PIF’s Twitter account last year about the company.
This is @noon, a #PIF portfolio company and a leading digital platform for consumers across the Middle East to access premium and local products. pic.twitter.com/CxcNb4KBJd
— Public Investment Fund (@PIF_en) November 15, 2021
268 comments so far
Mund
Jun 27, 2022 at 7:23 PM
Comment #1noon announcing the partnership
https://mobile.twitter.com/noon/status/1541486249206321153
Romford mag
Jun 27, 2022 at 7:25 PM
Comment #2Can’t retrieve the tweet mund ?
Mund
Jun 27, 2022 at 7:28 PM
Comment #3Rom
They’ve deleted it 🙁
Must of been a mistake and a new one is on its way no doubt
Ruddy Marveaux-lous
Jun 27, 2022 at 7:28 PM
Comment #4When Kieran Maguire was on the Toon Down Under podcast a few weeks ago I believe he mentioned that while the going rate for shirt sleeve sponsorship is around £1m p.a, Newcastle were looking around £7-8m p.a for a shirt sleeve sponsor so I’d be interested in finding out what we’re actually getting for this deal given that it is a PIF linked company too.
Davas
Jun 27, 2022 at 7:28 PM
Comment #5Well that was out of the blue
Ashingtoon62
Jun 27, 2022 at 7:29 PM
Comment #6Mund @ whatever.
I’m not biting lol..
I will be ever so benevolent and let you have the last word… 😀
phy
Jun 27, 2022 at 7:30 PM
Comment #7Wonder if it covers the cost of Botman?
The Mighty Quinn
Jun 27, 2022 at 7:30 PM
Comment #8Noon. Com are delighted to be sponsoring Newcastle United for the next 3 years. We will be paying £25 million a season for this curtesy. Yes Dickie Masters and Co £25 million so suck on that. Thankyou.
phy
Jun 27, 2022 at 7:31 PM
Comment #9If noon retails the kit in Saudi wonder how many are bought there per head of population?
Romford mag
Jun 27, 2022 at 7:31 PM
Comment #10£25mill a season 😳
Get in !!
FUBARsteve
Jun 27, 2022 at 7:32 PM
Comment #11Clearly the first route to getting around FFP.
Just been on the website and you can’t even really order anything for the UK through it, so what’s the point in promoting it? Unless they are thinking about the Saudi market! *shrugs
Toon fans bad
Jun 27, 2022 at 7:32 PM
Comment #12Mund,
You’re losing your touch pal, there was a Munster exclusive at 19:11 UK time on the previous thread breaking the noon,com story.
C’mon Mund, get back in the game kidda 😆
Tinos Vino
Jun 27, 2022 at 7:32 PM
Comment #13Rudy7-8m ay earyou say…that’s Botman paid for by the rules of FFP 🙂
Romford mag
Jun 27, 2022 at 7:33 PM
Comment #14Quinny
Is there a link to that please mate ?
Ashingtoon62
Jun 27, 2022 at 7:34 PM
Comment #15Our sleeves are sponsored by a Saudi Mike Ashley!
I hope they have checked this Noon guy oot properly,the fat cnut was out there a few times before covid..
If only I could photo shop!
A pic of MA in Saudi gear with boot polish on his phizzer..
Toon fans bad
Jun 27, 2022 at 7:34 PM
Comment #16Ruddy,
So noon.com just paid for the Botman, happy days 🙂
Romford mag
Jun 27, 2022 at 7:35 PM
Comment #17Ash
Can’t be !
They are actually paying us for the sponsorship
😉
The Mighty Quinn
Jun 27, 2022 at 7:35 PM
Comment #18Rom, I made it up mate sorry.
😆 .
Ruddy Marveaux-lous
Jun 27, 2022 at 7:35 PM
Comment #19FUBARSteve
Noon.com is Middle-Easter e-commerce company, sort of like the Amazon.com of the Middle-East, so it’s about expanding our Middle-Eastern footprint while leveraging off of PIF company connections to boost our commercial revenues from the outset – that would be my summary of the deal anyway.
Tino’s Vino
It would indeed wouldn’t it! We’ll all be bloody FFP experts by the time we’re through with all this haha
Tinos Vino
Jun 27, 2022 at 7:36 PM
Comment #20TFB I think I had the exclusive first on that story 😉
Romford mag
Jun 27, 2022 at 7:36 PM
Comment #21FFS !!!!
😆
The Mighty Quinn
Jun 27, 2022 at 7:36 PM
Comment #22Ash it’s backed by the PIF, don’t think Ashley has anything to do with it.
Ruddy Marveaux-lous
Jun 27, 2022 at 7:37 PM
Comment #23NB: I am merely repeating what Kieran Maguire had said with regards to conversations he had with folks in Newcastle United’s commercial department that we were hoping for £7m-£8m p.a, not guaranteeing that that’s what we’ve managed to secure here.
investinyouthtoon
Jun 27, 2022 at 7:37 PM
Comment #24Definitely good to see these early plans starting to take off. Very much out of the blue, and will be more to come in terms of future deals and maybe even stadium naming rights from the Middle East.
Toon fans bad
Jun 27, 2022 at 7:37 PM
Comment #25Wish I had a Carling to celebrate the Botman arrival, might slurp some dodgy compound hooch and struggle to focus the morn 😆
Ashingtoon62
Jun 27, 2022 at 7:38 PM
Comment #26I hope the deal is for £1bn.
Just to put the cat amongst the pigeons like!… 😀
Novocastrian66
Jun 27, 2022 at 7:39 PM
Comment #27The biggest impact FFP has on us compared to Chelsea, Man City and PSG is that we are not in a position to waste millions on transfer fees and wages for relative flops. All 3 of those clubs bought some high profile players on huge salaries that did not perform for them and ended up drawing their extortionate wages while not kicking a ball. Often they we’re still being paid by their parent club while playing elsewhere.
We will not be able to support failures. Man City, Chelsea and PSG just wrote their failures off.
Munster Mag
Jun 27, 2022 at 7:41 PM
Comment #28Yes Munster posted the news re Noon first.
Class act.
With apologies El Mundo 🙂
Toon fans bad
Jun 27, 2022 at 7:42 PM
Comment #29Tinos,
Apologies, I didn’t see it and missed the boat. Focus is going tits up already 😆
Ruddy Marveaux-lous
Jun 27, 2022 at 7:43 PM
Comment #30Well the main issue with Chelsea, Man City and PSG is that they had done the bulk of their spending and falsely inflated their commercial revenues before FFP was introduced in 2013. Chelsea was bought in 2003, City in 2008 and PSG in 2011, so they could transform their squads, spend boat loads on wages and agents fees, and essentially have infinite loans from their oligarch/petro-state owners without any fear of consequences. FFP was brought in to prevent *another* club coming along and doing what these 3 have done.
Munster Mag
Jun 27, 2022 at 7:43 PM
Comment #31El Mundo, that looks like Elmohammadi (spelling?), Steve Bruce’s favourite ever player!
Sorry again Mund! 🙂
Toon fans bad
Jun 27, 2022 at 7:46 PM
Comment #32I think we need a feeder club in Europe, or am I getting a bit ahead things. Maybe cool me jets a tad!
the crown princes nashers
Jun 27, 2022 at 7:46 PM
Comment #33yous all know what I think of there FFP shite rules, they have all flouted them for years and years, now considering we are owned by the wealthiest of them all now they bring in new rules just for us
de marco get the dirt on the pl and the so called shite top 6 out the safe time to use it again, we should spend what we want sod them lot
DrGloom
Jun 27, 2022 at 7:47 PM
Comment #34Well if the going rate for a shirt sleeve sponsor is 25M then it’s going to be around 100M a season for main sponsor 🙂
The Mighty Quinn
Jun 27, 2022 at 7:49 PM
Comment #35It’s £7.5 million a season, which is more than what Fun88 pay to be the main shirt sponsor.
Tinos Vino
Jun 27, 2022 at 7:49 PM
Comment #36TFB aren’t the PIF sniffing round a Polish club?
DrGloom
Jun 27, 2022 at 7:50 PM
Comment #37Or 7/8 million then 50M a season for main sponsor … dam you Quinn , hook , line and sinker 😀
Ruddy Marveaux-lous
Jun 27, 2022 at 7:51 PM
Comment #38Well considering how Manchester United (arguably still the most commercially friendly club in world football) was getting £20m p.a from Kohler, I’d strongly suspect we’re not getting anywhere close to £25m p.a. from noon.
The Mighty Quinn
Jun 27, 2022 at 7:51 PM
Comment #39My apologies Dr 😉 .
DrGloom
Jun 27, 2022 at 7:52 PM
Comment #40Ruddy, who knows..its a PiF company so could have been some creative accounting 🙂