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Newcastle Add Fitting New Commercial Sponsor

Newcastle have announced their first new commercial sponsorship deal since the arrival of chief commercial officer Peter Silverstone. Monster Energy has become the Official Energy Drink Partner on a multi-year deal.

Monster Energy will have a digital presence around St. James’ Park for the foreseeable future. The California-based company has had sponsorship deals with the UFC, BMX, motocross, and other extreme sports. They also are associated with various music acts.

Silverstone said the following about adding Monster Energy to Newcastle’s growing list of sponsors:

“Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase. On this journey, we are eager to align with partners that share our global growth ambitions.

“Monster Energy is a brand that continues to enhance its global presence in the sporting world, and we are delighted to build this partnership and grow in new markets together.”

Monster Energy trails only Red Bull in the energy drink market share. Considering Newcastle’s relentless and energetic displays this season, this is an apt sponsor to have on board.

77 comments so far

  • Assassins Inc

    Nov 15, 2022 at 11:10 AM

    Comment #1

    Monster Move

  • Raj of Hailsley

    Nov 15, 2022 at 11:15 AM

    Comment #2

    That would have been Poundlands own brand under our former custodian.

  • Romford mag

    Nov 15, 2022 at 11:16 AM

    Comment #3

    The monster is on the move

  • Munster Mag

    Nov 15, 2022 at 11:22 AM

    Comment #4

    Munster Monster!

  • Ty21

    Nov 15, 2022 at 11:22 AM

    Comment #5

    Newcastle should battle the giants of Europe for Alberto Moleiro!


    Nov 15, 2022 at 11:25 AM

    Comment #6

    Sir p/clint
    Yea, just stop the clock, no arguments!

  • Harley

    Nov 15, 2022 at 11:28 AM

    Comment #7

    Wow this company is worth over $50bn!!! Never knew they were so big.

  • niafron

    Nov 15, 2022 at 11:32 AM

    Comment #8

    Bonjour Mesdames et Messieurs!

    So we are now bankable it seem! Any idea about how much money per year?

  • Harley

    Nov 15, 2022 at 11:42 AM

    Comment #9


    No idea, I can’t find anything online that says the value. I can’t imagine these deals are worth as much as shirt sponsors etc though.

  • Lee Charnley Bunga Party

    Nov 15, 2022 at 11:45 AM

    Comment #10

    THis is a great move imagine Joelinton chasing someone with a big monster logo haha

  • cleveleysbob

    Nov 15, 2022 at 11:53 AM

    Comment #11

    On the 7 minutes. I think Botman “went down” twice each time getting physios on + Chelsea did full 3 x substitutions, before we made any, then of course we did 2 I think, plus I think one of their players went down and needed treatment in 2nd half, so all in all, 7 mins might have been about right.

    Normally, long amounts of extra time favour the home team, but on this occasion as Chelsea had just started to play a bit, it seemed to favour them, but our “dark arts” put an end to that. 😀

  • cleveleysbob

    Nov 15, 2022 at 11:55 AM

    Comment #12

    “Monster Energy” is just so appropriate to our game right now, it’s brilliant! 🙂

  • onmeedsun

    Nov 15, 2022 at 12:06 PM

    Comment #13

    Nothing wrong with a girlie hairband, but as I said to the lady in Seasalt at Morpeth (up for a wedding at the weekend which clashes with the footy! Parents of the bride have seats with me at SJP!), it would be nice if they could introduce some more manly designs!

  • Zhongguo Geordie

    Nov 15, 2022 at 12:08 PM

    Comment #14

    Monster suits this team, just as Nytol would have been a great sponsor under our previous regime.

  • Raj of Hailsley

    Nov 15, 2022 at 12:09 PM

    Comment #15

    On topic, this is obviously big news, however the Saudia news seems to have gone under the radar, admittedly I never read the blog on Saturday so I might have missed a story about it. I’d seen, what I thought were photo shopped images on twitter but was pleasantly surprised when I saw the huge presence on the hoardings, that surely is massive news.

  • Zhongguo Geordie

    Nov 15, 2022 at 12:13 PM

    Comment #16

    Those captain rules are a pain in the buttocks. I like to do my team then leave it. It will turn it into a game of higher, lower. If your first captain gets zero, twist, second one twelve, stick. If he gets 5 you will be in two minds. Twist and you could lose them all.

  • Zhongguo Geordie

    Nov 15, 2022 at 12:14 PM

    Comment #17

    Does anyone have a good world cup guide to recommend? Preferably showing predicted line ups, star players, and a brief analysis of style?

  • Raj of Hailsley

    Nov 15, 2022 at 12:17 PM

    Comment #18

    Fantasy scout are doing stuff but I’ve not looked at anything yet.

  • Raj of Hailsley

    Nov 15, 2022 at 12:18 PM

    Comment #19

    There’s nothing on Saudia’s twitter feed either, I thought it would be massive given the promotional photo’s and stuff, unless they’re waiting for the big one on the front of the shirts.

  • niafron

    Nov 15, 2022 at 12:18 PM

    Comment #20

    @Zhongguo Geordie

    You don’t have Panini albums in the UK?

  • SirRhosis

    Nov 15, 2022 at 12:29 PM

    Comment #21

    ZG, talking about pain in the buttocks, yesterday I had a massage from a little Chinese lady who was only about 5ft tall and wouldn’t have been 7stone wet through. However, she inflicted more pain on me than I would have thought possible. I’d rather have gone 20 rounds with Mike Tyson!

  • Fenham to Chalfont

    Nov 15, 2022 at 12:38 PM

    Comment #22


    #14 😆 good point

  • Raj of Hailsley

    Nov 15, 2022 at 12:43 PM

    Comment #23

    Alreet, nobody has got a clue why one of the biggest and most prestigious sponsors we’ve ever had just suddenly appeared on our hoardings days after leaked photos were doing the rounds on social media.

  • Raj of Hailsley

    Nov 15, 2022 at 12:44 PM

    Comment #24

    *and it’s gone completely under the radar yet Monster drinks gets it’s own headline.

  • Wor B

    Nov 15, 2022 at 12:44 PM

    Comment #25


    Haha, it’s a look that few men can carry off and retain a sense of masculinity!

    Well done to you and Knopfler!

  • cleveleysbob

    Nov 15, 2022 at 12:51 PM

    Comment #26

    Maybe they’re waiting for either,
    (a) NUFC being in SA for the announcement or
    (b) waiting to coincide with an Airline announcement of flights to U.K. including Newcastle or
    (c) if it’s shirts, they are being polite to existing sponsors as when it’s announced shirt sales will plummet in anticipation of the New one coming soon.

    Take your pick Jail, which do you prefer? 😉

  • cleveleysbob

    Nov 15, 2022 at 12:52 PM

    Comment #27

    Fair, is perhaps a better word than polite, but you get my drift.. 🙂

  • Dubai Micky

    Nov 15, 2022 at 12:53 PM

    Comment #28

    Saudia are currently “just” a buyer of space on our advertising boards, they aren’t yet a brand sponsor (yet). Big difference.

  • Munster Mag

    Nov 15, 2022 at 12:56 PM

    Comment #29
  • Raj of Hailsley

    Nov 15, 2022 at 12:58 PM

    Comment #30

    Cheers cbob,
    I’ll have all three please Bob (see what I done there 😀 )

  • Dubai Micky

    Nov 15, 2022 at 12:59 PM

    Comment #31
  • Munster Mag

    Nov 15, 2022 at 1:08 PM

    Comment #32


  • Raj of Hailsley

    Nov 15, 2022 at 1:10 PM

    Comment #33

    I don’t know DMicky, it was deemed big enough for a promotional shoot that doesn’t seem to have been used.

  • Not another deJong

    Nov 15, 2022 at 1:14 PM

    Comment #34

    Talking of laughs


    Eddie must have his balls out

  • Arthur Romsdale

    Nov 15, 2022 at 1:17 PM

    Comment #35

    Come on you magpies…


  • dazzler

    Nov 15, 2022 at 1:24 PM

    Comment #36

    Wonder if we’ll go the UFC route of promotion and have Monster cans in front of the manager at his pressers and make him and the players hold onto one post-match?

    I love a can of goth juice.

  • stan anderson

    Nov 15, 2022 at 1:29 PM

    Comment #37

    I was surprised that Chelsea had more posession than we did.
    From where i sat they only briefly showed much threat and that was just before Joe scored.
    Obviously they had to come at us after that but i was never to concerned.Only when they said another 7 mins.to play i got a tad worried after the Scousers fiasco.
    We controlled the match magnificently and bossed the Cockney gits.
    We will give anyone a hard game with the commitment we showed on Saturday.
    Howay the Lads.

  • hibbit

    Nov 15, 2022 at 1:31 PM

    Comment #38

    brick by brick these owners are building a Monster

  • Mister Tuff

    Nov 15, 2022 at 1:31 PM

    Comment #39

    Munster Monster! ————Certainly not!!!!!!

    Dik Monster Moanster…………….that’s better.

  • snowdone

    Nov 15, 2022 at 1:36 PM

    Comment #40

    I saw you play in the sixties, Stan Anderson, down in London and I resent being called a Cockney git!? I was also surprised by our possession stats.
    I have to say that our pressing stats must be the best in the division. Our fitness levels are testimony to the new regime.


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