Newcastle have announced their first new commercial sponsorship deal since the arrival of chief commercial officer Peter Silverstone. Monster Energy has become the Official Energy Drink Partner on a multi-year deal.
Newcastle United are delighted to welcome Monster Energy as our Official Energy Drink Partner.
— Newcastle United FC (@NUFC) November 15, 2022
Monster Energy will have a digital presence around St. James’ Park for the foreseeable future. The California-based company has had sponsorship deals with the UFC, BMX, motocross, and other extreme sports. They also are associated with various music acts.
Silverstone said the following about adding Monster Energy to Newcastle’s growing list of sponsors:
“Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase. On this journey, we are eager to align with partners that share our global growth ambitions.
“Monster Energy is a brand that continues to enhance its global presence in the sporting world, and we are delighted to build this partnership and grow in new markets together.”
Monster Energy trails only Red Bull in the energy drink market share. Considering Newcastle’s relentless and energetic displays this season, this is an apt sponsor to have on board.
77 comments so far
snowdone
Nov 15, 2022 at 1:38 PM
Comment #41They missed off my smiley emoji, Stan!
Ty21
Nov 15, 2022 at 1:54 PM
Comment #42If Chelsea really buy R7, I think they going to be the joke of the year. Boehly need to learn how to own a football club, not WWE.
cleveleysbob
Nov 15, 2022 at 2:08 PM
Comment #43Jail, out of curiosity, were there any signs around the ground on Saturday saying Saudia?
I never noticed. I did see the STC ones which someone said were Saudi Telecom, which also surprised me as there’s been no mention of that anywhere either.
Maybe the owners are just “testing the water” with the Saudi stuff to see if they get any kick back?
Raj of Hailsley
Nov 15, 2022 at 2:11 PM
Comment #44Cbob,
Aye, the electronic hoardings had them full on.
cleveleysbob
Nov 15, 2022 at 2:12 PM
Comment #45I suppose anyone can pay for advertising around the ground without being a “sponsor” as such.
I bet our commercial income is already past double what fat arse used to bring in. As a supposed clever businessman, he was an idiotic moron when it came to NUFC, he could have made so much more. 7/10/21 – still probably happiest day of my life (don’t tell the Mrs). 😀
Raj of Hailsley
Nov 15, 2022 at 2:13 PM
Comment #46“However, the Gazette understands that Saudia are not being lined up as a front-of-shirt sponsor”
Mmmmm
ToonDarnSarf
Nov 15, 2022 at 2:14 PM
Comment #47Afternoon all. Played a very wet Texas Scramble (golf team competition) this morning and was delighted to find we came 2nd and won a bottle of wine and a pack of macarons. The latter have already been partially consumed by the missus as soon as I got home of course…
Can’t see any other team in the PL buying Ronaldo by the way…let him go somewhere where he can be the superstar again. That’s obviously what his fragile ego needs.
ToonDarnSarf
Nov 15, 2022 at 2:18 PM
Comment #48Bob – the thing with making money from a business is that they want to see growth. Current sponsors aren’t investing in us because we finished mid-table last season, they’re investing because they see the potential for growth for the club. So the only way that Ashley could have made more money for the club would be to have actual ambition for growth. When you consider every single one of his businesses, that’s not his model at all. He likes to run things on a shoestring to bring in steady profit with the minimum of effort. In other words, exactly the opposite of what us fans want for our club…
Ty21
Nov 15, 2022 at 2:27 PM
Comment #49ToonDarnSarf
Hard to say, some owners are really idiots when comes to running a football club. Boehly already showing early signs to be one……
Toon fans bad
Nov 15, 2022 at 2:32 PM
Comment #50Them pitchside digital hoardings much generate a few quidage. The sponsors you see while watching the match on telly will differ for the country you’re watching it from. I.e, if you’re watching on a yank channel you’ll see American firms.
Toon fans bad
Nov 15, 2022 at 2:32 PM
Comment #51*much = must
ToonDarnSarf
Nov 15, 2022 at 2:34 PM
Comment #52Ty21 – what is Boehly doing so badly though? Early days for him though, unlike Ashley who had a looooong time to get things right and still didn’t.
Raj of Hailsley
Nov 15, 2022 at 2:37 PM
Comment #53TDsarf.
It is inconceivable that Ashley could not have done better regarding commercial growth. It has to be the question of what was in it for him to have us stagnate.
cleveleysbob
Nov 15, 2022 at 2:38 PM
Comment #54TfB, can they do that? Show different electronic ads in different market areas?
That’s pretty nifty, if they can and must hugely increase potential revenue.
I just thought that what we see on Telly is the same as at match or anywhere else worldwide.
We see Noon advertising, despite them being Middle East only market.
Raj of Hailsley
Nov 15, 2022 at 2:39 PM
Comment #55beg the question.
ToonDarnSarf
Nov 15, 2022 at 2:41 PM
Comment #56Raj – to be honest, you’re the last person I want to discuss this with because you’re extreme on the topic of Ashley so you wouldn’t consider the slightest argument that puts him in anything other than the worst possible light. If I said he did ok in a certain area or could have done worse in another area, you’d bite my head off.
So excuse me for not coming back with a genuine response to that…
ToonDarnSarf
Nov 15, 2022 at 2:43 PM
Comment #57Bob – yes, they 100% can. I learned that when I found that for things like cigarette, alcohol, or gambling advertising that is banned in certain countries, those ads aren’t shown in those countries.
cleveleysbob
Nov 15, 2022 at 2:43 PM
Comment #58Jail I suppose what the knacker got was millions of pounds worth of worldwide advertising for his 1st love for virtually nothing.
If we’d been run properly, the amount of advertising around the ground would have fetched at least £10M pa and he only paid about £4M for 14 years worth!!
Man’s a thief, got richer off our backs, with virtually nothing given back, the very essence of a “Robber Baron”.
Ty21
Nov 15, 2022 at 2:50 PM
Comment #59ToonDarnSarf
Right from the moment he took over, there have been no stability within the club. Mass resign from the board, questionable transfers, sacking of Tuchel and openly pursue of R7. Although most are media noises, but the sacking of Tuchel tells a lot of the owner being “His way or the highway”
Raj of Hailsley
Nov 15, 2022 at 2:52 PM
Comment #60That’s a Matt Hancock answer that TDSarf 😕
Darnik
Nov 15, 2022 at 2:53 PM
Comment #61The thing is though Ashley outsourced a lot of our revenue thereby hindering our growth
Raj of Hailsley
Nov 15, 2022 at 2:54 PM
Comment #62Well there was nothing fake about that Saudia advertising, I seen it with my own eyes 🙂
ToonDarnSarf
Nov 15, 2022 at 2:54 PM
Comment #63Ty21 – I don’t think it’s a problem for an owner to want to appoint a manager that is his choice to be honest with you. A lot of new owners do the same. Same goes for the people on the board.
The Ronaldo pursuit? Can hardly say they’re “openly” pursuing it when you admit that it’s probably just media noise. I’d be shocked if they buy him, would be a major mistake.
Early days for Chelsea I think. Tough to come in after it’s been run one man’s way for so long and have immediate success. I’m sure Boehly will make a bunch of changes but definitely too early to judge him.
Raj of Hailsley
Nov 15, 2022 at 2:55 PM
Comment #64And the proof is in the pudding regarding SD getting first dibs on the shirts before the club shop even.
Toonarmy of Frogs
Nov 15, 2022 at 2:55 PM
Comment #65Monster as a sponsor would fit well on our 3rd kit TBF (Green on white)
Maybe they will sponsor our training kit. Other clubs do alsorts for sponsorship.
ToonDarnSarf
Nov 15, 2022 at 2:57 PM
Comment #66Raj – call it a politicians answer if you like but it’s not a conversation when you know one person is firmly entrenched on one side of the argument and has zero interest in giving even an inch in any direction. If I provided you with incontrovertible proof that Ashley did something well at our club, you’d have a go at me as an Ashley sympathiser, say you don’t understand how I can say anything positive about that man, and totally ignore whatever genuine point I was trying to make. So I won’t even bother.
Jimmy Mac74
Nov 15, 2022 at 3:06 PM
Comment #67Raj
“That would have been Poundlands own brand under our former custodian.”
Best thing I heard at the pub when the Manure game was on was some of local lads referring to Fernandez as Poundland Bruno. Made me chuckle.
Ty21
Nov 15, 2022 at 3:09 PM
Comment #68ToonDarnSarf
If Tuchel is not the manager he wants, then why back him with 280mil worth of transfer. He should have replaced him from the start and back Potters with the money. That’s why I say what happened are signs of being an idiot. If he really buy R7, then he is comfirmed being one.
Mister Tuff
Nov 15, 2022 at 3:09 PM
Comment #69Had a hard day today. Went to the local golf club today and twanged the arses off the other players and the club professional and I’ve never played before.
Then went on a cycle ride to the Toon and back -50mile each way – took me ten minutes.
Went to the local boxings club when I got back and filled all the members in – gave ’em all a good howking.
Wrote a couple of thank you letters to Mike Ashley for his stewardship of the club.
After dinner watched 500 videos of the Toon and my other club Liverpool.
Argued with a close relative who supports Liverpool – but really I’ve got a soft spot for them- sshhhh.
Don’t know what to do later on – probably come on here for a few rows.
ToonDarnSarf
Nov 15, 2022 at 3:11 PM
Comment #70Ty21 – I agree that if he signs Ronaldo, he’s a fool!
You say why back Tuchel with a lot of money for transfers, well that depends who picked the players. It may be the case that the choice of players had nothing to do with Tuchel.
hibbit
Nov 15, 2022 at 3:18 PM
Comment #71from the Chronicle worth a read
https://www.chroniclelive.co.uk/sport/football/football-news/newcastle-stadium-ffp-solution-talks-25518260
CLINT FLICK
Nov 15, 2022 at 3:22 PM
Comment #72Ty21
You make good points about the cfc owner/s.
Looks like dumb moves, so far…time will tell.
clinath@ed
Nov 15, 2022 at 3:39 PM
Comment #73Hardly worth getting out of bed for Mr Tuff
Mister Tuff
Nov 15, 2022 at 3:49 PM
Comment #74No point lying all day in your scratcher. Get up and do some sports and maybe tell a few tall stories.
Got to keep busy.
Now the Missus has just adopted a mutt (on Sunday). Retired from working on the largest estate in Northumberland. It is an English Cocker Spaniel.
Used to be called Cocking Spaniels.
Lesh – this title of cocker/cocking has nothing to do with the male member- also known as a tadger but is derived from the dog flushing out woodcock from the undergrowth.
Oopps. Lesh – I’ll explain more a woodcock is not a tadger made out of wood but a bird which is nice to eat.
The Taco Taker
Nov 15, 2022 at 3:57 PM
Comment #75TFB & TDS I get what you are saying about digital ads but it does lead me to a number of questions, which you may or may not be able to help me with
– Who decides who sees what in each country? The club? The TV company that paid for the rights to show the game in that market? If the latter how do the club receive revenue from a company that got there advert on in South Korea for example?
– How is it prevented that NUFC and/or PIF are not associated to brands that they do not want to be?
– I assume this means we receive add revenue for hoardings which is either global or “market(s) specific” depending on who the sponser is. So for example McDonalds may pay 100 times more for the same hoarding as Greggs would because McDonalds know their ads wont be replaced in any foreign countries showings of the game whereas Greggs knows theirs will since the only operate in the UK?
I think I get the technology of how this all works but I am struggling with who decides what gets shown where and how it is ensured that it is in NUFC’s best interests, given that it is NUFCs name and ground that is being associated to all these ads.
Toon fans bad
Nov 15, 2022 at 4:01 PM
Comment #76Taco,
I am on the next thread pal, where I was also the 1st poster by the way, just to add like, pal 😆
lesh
Nov 15, 2022 at 4:16 PM
Comment #77Tuff
As ever, your rants are crass and indicative of a bitter person whose rather infertile imagination inevitably targeted.
I wonder how long before your adopted Cocker works you out and begins avoiding you.