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Newcastle Announce Sponsorship Deal With SAUDIA

Newcastle have added SAUDIA as their official tour airline partner ahead of the training camp in Riyadh next month. SAUDIA will be the carrier that flies the lads to Riyadh for the 6-day training camp.

It appears that the airline will have future sponsorship opportunities as new chief commercial officer Peter Silverstone said the following:

“Whilst Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase, we are also very focussed on growing our fan base and following in Saudi Arabia and the rest of the Middle East.

“Our ambition is to become the most supported English Premier League football team in Saudi Arabia; a country whose population includes a large, young, passionate and highly engaged football community.

“We are delighted to partner with SAUDIA as our official tour airline partner, and we look forward to working with them during our trip to Riyadh and for the remainder of the 2022/23 English Premier League Season.”

This is the second sponsorship deal announced in two days. On Tuesday, Newcastle confirmed Monster Energy as the official energy drink. They will have a digital presence at St. James’ Park on matchdays.

We are still awaiting the big catch, which is the official shirt sponsors for after this season. Newcastle’s deal with FUN88 has been cut short and ends after the 2022/23 campaign.

In an earlier interview, chief financial officer Darren Eales said the following about working with PIF-related sponsors:

“It would make sense in terms of some of the doors that could be opened by PIF. They invest in a number of countries globally.

“I also think when you look at a country like Saudi Arabia with a young population, 36 million and growing, football is the number one sport and there is some natural affinity there in terms of the commercial value of having an association with Newcastle.

“The days are gone of it just being advertising and a name on the shirt, it’s about what their goals are and about what they’re trying to achieve and from that we’ve got to have fair market value, that’s the reality.

“Companies are going to want to have a demonstrable return. We’ve got the potential for something that’s really great.”

Eales’s comments from early October echo what Silverstone stated above. Newcastle are looking to grow their fanbase in Saudi Arabia. We are likely to see a PIF-related company as the shirt sponsor after this season.

168 comments so far

  • Curlyjon

    Nov 16, 2022 at 7:30 PM

    Comment #1

    That’s why they advertised last Saturday

  • magicmac54

    Nov 16, 2022 at 7:39 PM

    Comment #2


    Evening Folks

    Eddie from Tyneside life giving advice on good venues for all you England fans in the Toon to watch the games in the world cup. With good old Ireland not being there i`ll be rooting for Brazil, France, and Argentina HWTL


  • clinath@ed

    Nov 16, 2022 at 7:40 PM

    Comment #3

    Shirt sales alone should rake in a bucket load

  • Essex Geordie Bill

    Nov 16, 2022 at 7:42 PM

    Comment #4

    So when are we going to see some young Saudi players coming into the club, it’s bound to happen.

  • Rotonda heights

    Nov 16, 2022 at 7:42 PM

    Comment #5

    Ronaldo on half a million a week and refuses to play. What a shocking attitude from an arrogant and selfish diva that would totally destroy the harmony in the dressing room.

  • magicmac54

    Nov 16, 2022 at 7:43 PM

    Comment #6

    Eddie with Keith Downie


  • Essex Geordie Bill

    Nov 16, 2022 at 7:48 PM

    Comment #7


    ‘The higher we finish in the league the more £o££ly we win at end of season!’

    Aye, true but also a high finish, as many have already said, means more TV showing and we become more attractive to young ambitious footballers.

    Win, win all round.

  • The Taco Taker

    Nov 16, 2022 at 7:48 PM

    Comment #8

    Interesting…not the deal most were expecting

  • magicmac54

    Nov 16, 2022 at 7:49 PM

    Comment #9
  • magicmac54

    Nov 16, 2022 at 7:52 PM

    Comment #10

    The Taco Taker

    Evening Taco mate, have you been watching any of the snooker in the UK Championship?

  • The Taco Taker

    Nov 16, 2022 at 7:53 PM

    Comment #11

    Rotunda, I would rather sign Ronaldo 9, despite he looks like he beat Bruce to a few steak bakes and has retired.

    At least R9 could teach players about the highs and lows of being the best. R7 is incapable of doing that.

  • The Taco Taker

    Nov 16, 2022 at 7:54 PM

    Comment #12

    Magic mate, I have indeed, no spoilers though please I have some recorded.

  • magicmac54

    Nov 16, 2022 at 7:58 PM

    Comment #13


    Evening Rotonda, i totally agree with you mate it`s totally barbaric the money Ronaldo is getting paid at Man Utd while many pour souls are starving all over the world mate.

  • Essex Geordie Bill

    Nov 16, 2022 at 7:59 PM

    Comment #14

    I wouldn’t want us to sign Ronaldo but if we did then I’m confident that Eddie would get a tune from him.

    He’d have to take a massive wage cut though, which he might be prepared to do to get onto the Toon band waggon.

    He’s not exactly strapped for cash any more.

  • IrishRob

    Nov 16, 2022 at 7:59 PM

    Comment #15

    Tds @1:24pm. That’s why I said at least on paper. Because yesterday it read 24yrs today it reads 25yrs.

  • magicmac54

    Nov 16, 2022 at 8:01 PM

    Comment #16

    The Taco Taker

    It will take you about 3 years to watch all the snooker and pool you have recorded my friend 😀 not to worry no spoilers from me mate. Ok time for a hot radox bath and the ice cold shower HWTL

  • Munster Mag

    Nov 16, 2022 at 8:06 PM

    Comment #17

    With Ireland not being there and no Italy, its Argentina Brazil and Spain who will get my support. I’m not sure Brazil are as good as they are cracked up to be. I think Spain could do plenty of damage.

  • Raj of Hailsley

    Nov 16, 2022 at 8:07 PM

    Comment #18

    I’m sorry but I don’t know how to put it politely, anyone who thinks we should sign Ronaldo is an idiot, imo.

  • coming home

    Nov 16, 2022 at 8:10 PM

    Comment #19


    How dare you root for Brazil,France and Argentina

    You should root for England we are cousins and God’s country

  • Lee Charnley Bunga Party

    Nov 16, 2022 at 8:10 PM

    Comment #20


    I feel teams who keep the ball well will do good in the heat

    Spain probably should have won the euros as they dominated Italy but couldn’t score so I wonder if they can be more clinical?

    Holland will be dark horses as well

  • check the toastie

    Nov 16, 2022 at 8:11 PM

    Comment #21

    I Agree Raj.

    Ronaldo is a pratt. Never liked him, however folk have put up with his sulky childish self indulgent nature based on his talent.

    His talent has diminished, so nobody will now put up with his tantrums.

    Apart from Kets and the Ketites.

    Piers Morgan might has well unzipp him and nosh him off

  • Dubai Micky

    Nov 16, 2022 at 8:16 PM

    Comment #22

    check the toastie “unzipp him and nosh him off”


    Ronaldo approached Morgan btw.

  • JohnJ

    Nov 16, 2022 at 8:27 PM

    Comment #23

    Ha Ha

    Can you believe it?

    From The Mag……..

    “Going even further, these Sunderland fans insisting that if anybody like the Saudi Arabia PIF had anything to do with their club, they would en masse refuse to go to any games and launch campaigns / demonstrations to force them away from their club”

    They are in Cloud Cuckoo land and where is their team? I’ll tell you what any Sunderland supporter that say he wouldn’t welcome PIF as their owners are taking the Pish!

    Ha bloody Ha

  • Ronway

    Nov 16, 2022 at 8:33 PM

    Comment #24

    Some interesting statistics and predictions regarding the % chance of each Country’s team to reach the Quarter Finals (QF), Semi Finals (SF) & Final (F) and to win (W) the World Cup.

    The % and rankings are based on historical and recent team performances. The model then considers opponent strength and the difficulty of their path to the final by using match outcome probabilities, taking into account the composition of the groups and seedings into the knockout stages.



    Should be useful for choosing players and teams for the Ed Harrison Fantasy World Cup competition arranged by Scythe.

  • lochinvar

    Nov 16, 2022 at 8:36 PM

    Comment #25

    Bruno took a knock in Brazil rough house training session.
    Hope he’s ok

  • Ronway

    Nov 16, 2022 at 8:37 PM

    Comment #26

    The “full” analysis for the 2022 World Cup is available on the BBC website.


  • Romford mag

    Nov 16, 2022 at 8:45 PM

    Comment #28



    Thanks for sharing that video mate 🙂

  • Essex Geordie Bill

    Nov 16, 2022 at 8:49 PM

    Comment #29


    I don’t think anyone seriously wants us to sign him!

    I doubt very much if Eddie4 and the owners do either but if they did for some strange reason then he’d get my support if he was doing the biz for us.

  • magicmac54

    Nov 16, 2022 at 9:13 PM

    Comment #30

    Coming Home

    In reference to your post, so sorry to disappoint you my friend but my passion love and loyalty only extends to 3 teams on this planet which are Ireland, Newcastle and the Toon Army and Armagh in the GAA, ;D 😀

  • Mort

    Nov 16, 2022 at 9:15 PM

    Comment #31

    Raj you and politeness can never co-exist. Shows the kind of person you are itching to call people idiot or without wisdom.
    Someone chooses a player they would like and Taco starts thinking they’re Kets. What a ‘surprise’ not.

  • magicmac54

    Nov 16, 2022 at 9:18 PM

    Comment #32

    Romford Mag

    No Worries my friend i`m pleased to hear you enjoyed it mate HWTL

  • magicmac54

    Nov 16, 2022 at 9:21 PM

    Comment #33
  • Mort

    Nov 16, 2022 at 9:21 PM

    Comment #34

    Top 4 will be Arsenal and Man City plus 2 out of Newcastle Manure Chelsea Liverpool and Tottenham. If Chelsea signs Ronaldo and they get Champions League at our expense then what? Rajs high wisdom and binging on Tacos kinder surprise eggs isn’t going to change that.
    If Ronaldo wants to be a part of the biggest project and new challenge and is willing to take a huge paycut and accepts he will need to work hard then I would sign him. Likely he wants Bayern Munich or Chelsea. Ronaldos main grief seems to be the lack of empathy shown by manure towards his ill daughter and death of his son

  • Raj of Hailsley

    Nov 16, 2022 at 9:23 PM

    Comment #35

    Again I am sorry that there was no polite way of putting it, I find the idea of signing Ronaldo idiotic and therefore anyone who thinks an idiotic idea is a good one……

  • Mort

    Nov 16, 2022 at 9:23 PM

    Comment #36

    In terms of global reach and growth of bigger fanbase worldwide signing Ronaldo gives you that overnight. All eyes will be on Newcastle.

  • coming home

    Nov 16, 2022 at 9:23 PM

    Comment #37


    No excuses mate

    I always follow Ireland as my second team as well as Scotland and Wales

    I expected dik Munster to want us to lose but I was counting on you having our back

    Just jesting Magic

  • Mort

    Nov 16, 2022 at 9:24 PM

    Comment #38

    Ronaldo increases market value which will mean bigger sponsorship opportunities being approved

  • coming home

    Nov 16, 2022 at 9:29 PM

    Comment #39

    I think Ronaldo would rock the boat, not for me Mort but I respect your opinion and understand your point, I won’t judge you or call you Kets

  • Mort

    Nov 16, 2022 at 9:32 PM

    Comment #40

    I guess we will know if I’m right or wrong end of season after seeing where he goes and how his season ends up

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