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Newcastle Announce Sponsorship Deal With SAUDIA



Newcastle have added SAUDIA as their official tour airline partner ahead of the training camp in Riyadh next month. SAUDIA will be the carrier that flies the lads to Riyadh for the 6-day training camp.

It appears that the airline will have future sponsorship opportunities as new chief commercial officer Peter Silverstone said the following:

“Whilst Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase, we are also very focussed on growing our fan base and following in Saudi Arabia and the rest of the Middle East.

“Our ambition is to become the most supported English Premier League football team in Saudi Arabia; a country whose population includes a large, young, passionate and highly engaged football community.

“We are delighted to partner with SAUDIA as our official tour airline partner, and we look forward to working with them during our trip to Riyadh and for the remainder of the 2022/23 English Premier League Season.”

This is the second sponsorship deal announced in two days. On Tuesday, Newcastle confirmed Monster Energy as the official energy drink. They will have a digital presence at St. James’ Park on matchdays.

We are still awaiting the big catch, which is the official shirt sponsors for after this season. Newcastle’s deal with FUN88 has been cut short and ends after the 2022/23 campaign.

In an earlier interview, chief financial officer Darren Eales said the following about working with PIF-related sponsors:

“It would make sense in terms of some of the doors that could be opened by PIF. They invest in a number of countries globally.

“I also think when you look at a country like Saudi Arabia with a young population, 36 million and growing, football is the number one sport and there is some natural affinity there in terms of the commercial value of having an association with Newcastle.

“The days are gone of it just being advertising and a name on the shirt, it’s about what their goals are and about what they’re trying to achieve and from that we’ve got to have fair market value, that’s the reality.

“Companies are going to want to have a demonstrable return. We’ve got the potential for something that’s really great.”

Eales’s comments from early October echo what Silverstone stated above. Newcastle are looking to grow their fanbase in Saudi Arabia. We are likely to see a PIF-related company as the shirt sponsor after this season.


168 comments so far

  • Raj of Hailsley

    Nov 17, 2022 at 7:08 AM

    Comment #121

    Johnny Aintree?

    0
  • Wor B

    Nov 17, 2022 at 7:20 AM

    Comment #122

    Arthur Ascot?

    0
  • Raj of Hailsley

    Nov 17, 2022 at 7:26 AM

    Comment #123

    Peter Plumpton.

    0
  • check the toastie

    Nov 17, 2022 at 7:34 AM

    Comment #124

    Jo Brand’s Hatch

    7
  • Raj of Hailsley

    Nov 17, 2022 at 7:34 AM

    Comment #125

    Not sure why anyone would think Mund was Mort, as someone said, except the four letter names beginning with M, the similarities end there. Unfortunately since Ian Toon and his band of Merry alts first plagued the blog back in the mid tensies, anyone who appears with a good historical blog knowledge and carries on their petty/childish digs with certain posters will be accused of being a poster they bear similarities to. I’m not sure why any first time user of the blog would start off by trying to pick fights within days of arriving here, unless of course he or she have had padt history in doing so.

    7
  • check the toastie

    Nov 17, 2022 at 7:35 AM

    Comment #126

    Dwight York

    0
  • check the toastie

    Nov 17, 2022 at 7:37 AM

    Comment #127

    Mort isnt Mund.

    Think its pretty clear.

    Are you saying you’re incapable of disagreeing with a new poster Raj. So new posters you disagree with must be an old
    Poster. Sure fire way to rid the blog of new posters.

    Funny eh

    7
  • Raj of Hailsley

    Nov 17, 2022 at 7:42 AM

    Comment #128

    ctt,
    What I’m saying is that the poster known as Mort has been having petty childish digs at me since he arrived on the blog a couple of months ago, I have ignored them so far. Until I called out his view of Ronaldo last night in which I never held back, his trying to wind me up reflected in my assessment of his view.

    1
  • Wor B

    Nov 17, 2022 at 7:48 AM

    Comment #129

    MH17: Ukraine plane crash murder trial draws to a close…

    https://www.bbc.co.uk/news/world-europe-63637625

    1
  • clinath@ed

    Nov 17, 2022 at 7:50 AM

    Comment #130

    Nigel Nürburgring?

    1
  • check the toastie

    Nov 17, 2022 at 7:52 AM

    Comment #131

    Mort had definitely attached himself to one or two of your adversaries thats for sure.

    Wonder what sparks conflict on the blog today.

    Shame youre struggling in the FPL raj, you need any tips?

    2
  • Raj of Hailsley

    Nov 17, 2022 at 7:57 AM

    Comment #132

    Not from a man who thought it a good idea to burn his three chips in the first three weeks to get a steal on the leader board 🙄

    2
  • check the toastie

    Nov 17, 2022 at 8:04 AM

    Comment #133

    How do you know i’m a man.
    Shouldnt really label people nowadays.

    Have a Watch of the Jonny Wilkinson high performance podcast, that will give some food for thought. Tricky listen.

    Was a schoolboy error using the jokers early but first time ive done the thing.

    5
  • check the toastie

    Nov 17, 2022 at 8:08 AM

    Comment #134

    Some if the Ronaldo interview was proper cringy. Strange kiddo him like. Not my cup of tea.

    Think he’s just a bit thick yer nars.

    1
  • CLINT FLICK

    Nov 17, 2022 at 8:10 AM

    Comment #135

    Alicia Silverstone

    2
  • Raj of Hailsley

    Nov 17, 2022 at 8:10 AM

    Comment #136

    Because of that Senip on your forehead ctt 🙂

    0
  • CLINT FLICK

    Nov 17, 2022 at 8:10 AM

    Comment #137

    Peter Silverstone

    0
  • check the toastie

    Nov 17, 2022 at 8:12 AM

    Comment #138

    Whats a Senip? You mean Turnip?

    0
  • Raj of Hailsley

    Nov 17, 2022 at 8:14 AM

    Comment #139

    No ctt, that would be a Rutpin.

    1
  • check the toastie

    Nov 17, 2022 at 8:16 AM

    Comment #140

    Not nice. Shame you didnt stick in at school Raj, could have made it as an instrument tech.

    6
  • CLINT FLICK

    Nov 17, 2022 at 8:16 AM

    Comment #141

    Raquel Redcar

    0
  • CLINT FLICK

    Nov 17, 2022 at 8:17 AM

    Comment #142

    Yolandi Uttoxeter

    0
  • check the toastie

    Nov 17, 2022 at 8:18 AM

    Comment #143

    Jack the Ripon

    7
  • DrGloom

    Nov 17, 2022 at 8:18 AM

    Comment #144

    Think Ronaldo has pretty much made himself unsignable, thinks he’s bigger than any club

    2
  • CLINT FLICK

    Nov 17, 2022 at 8:21 AM

    Comment #145

    Angela Ripon

    4
  • check the toastie

    Nov 17, 2022 at 8:22 AM

    Comment #146

    Raspberry Ripon

    0
  • CLINT FLICK

    Nov 17, 2022 at 8:23 AM

    Comment #147

    Martin Raison

    1
  • lochinvar

    Nov 17, 2022 at 8:23 AM

    Comment #148

    There’s a hierarchy in sponsorship deals
    Take a look at F1 cars.
    Less visible and smaller parts of the car are one price.More visible (to TV and photos) parts attract a dhigher price level Then there’s the ultimate sponsor, highest visibility reflecting highest investment eg Red Bull

    At the club every part of the NUFC structure is available to sponsor. From Training Ground to vehicles. Internal parts of the ground Every stand. Every piece of kit. You name it you can sponsor it.
    Traing kit, boots, socks, shorts, and our beloved shirt.

    Remains to be seen if Saudi Air are to be our ‘travel partners’ or the main feature on the shirts.
    That could still go to a global brand that reaches out to the Far East, Middle East, USA and across Europe. If that’s the case then there are only a few such as sports brands like Adidas (stripes anyone ?) , Financial Institutions and IT /social Media businesses.

    We can be sure that with our club profile now on the ascendency many sponsors will want to be on board. Other clubs are perhaps in decline in marketing appeal so gradually we are becoming the best place to grow your business.
    More to come I suspect

    5
  • CLINT FLICK

    Nov 17, 2022 at 8:27 AM

    Comment #149

    Lara Croft

    0
  • Raj of Hailsley

    Nov 17, 2022 at 8:29 AM

    Comment #150

    ctt,
    Didn’t even know what an instrument tech was when I left school ctt.

    0
  • check the toastie

    Nov 17, 2022 at 8:42 AM

    Comment #151

    Same here, but became one… kids have loads more options nowadays.

    1
  • lochinvar

    Nov 17, 2022 at 8:49 AM

    Comment #152

    I’ve no idea what the word game is about ?
    but keeping it local

    Seaton Sluice

    Long John Benton

    Over Heaton

    1
  • JohnJ

    Nov 17, 2022 at 8:51 AM

    Comment #153

    Wor B,

    I wonder if someone put a wad on Toney to win highest scorer on EPL list for 22/23 and the bookies have grassed him up as they were getting itchy feet?

    Just to be clear………This is a work of fiction 🙂

    3
  • JohnJ

    Nov 17, 2022 at 8:53 AM

    Comment #154

    Lochinvar

    The AA were once called out because a car was Over Heaton 🙂

    2
  • martoon

    Nov 17, 2022 at 8:54 AM

    Comment #155

    All those pundits who were beating the drum for Toney to go to the WC are looking pretty stupid now. Imagine the outcry if he had been in the squad? – I’m pretty sure Southgate was tipped off and gave Toney a swerve. Saying that I thought Wilson deserved to be there on merit as his form in recent weeks had been better than Toney’s!

    2
  • CLINT FLICK

    Nov 17, 2022 at 8:55 AM

    Comment #156

    Vanessa Snetterton

    0
  • Bills Son Is Back

    Nov 17, 2022 at 8:59 AM

    Comment #157

    Never watched the Ronaldo interview.

    Read enough beforehand to know he’d just be whining on and on.

    How can any employee go on TV and criticise an employer paying them £500K a week?

    Whether he likes it or not, that’s all Ronaldo is, an employee of the club. He should be fined and massively, and then turfed out on his ear.

    9
  • Dubai Micky

    Nov 17, 2022 at 9:03 AM

    Comment #158

    Yasmin Yas (this weekend).

    0
  • Munster Mag

    Nov 17, 2022 at 9:04 AM

    Comment #159

    I can’t watch Ronaldo either. I never could, except playing football. He’s a hard listen.

    1
  • Ty21

    Nov 17, 2022 at 9:09 AM

    Comment #160

    Raj of Hailsley

    Wow, what a cheapshot at all newbies of FPL. A lot newbies here like me mistakenly burn all the chips too. Too much written and unwritten rules to read through

    check the toastie

    You still have a chance to laugh at the end of the season though, chips have a small chance to be a double-edge sword.

    3


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