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Newcastle Announce Sponsorship Deal With SAUDIA

Newcastle have added SAUDIA as their official tour airline partner ahead of the training camp in Riyadh next month. SAUDIA will be the carrier that flies the lads to Riyadh for the 6-day training camp.

It appears that the airline will have future sponsorship opportunities as new chief commercial officer Peter Silverstone said the following:

“Whilst Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase, we are also very focussed on growing our fan base and following in Saudi Arabia and the rest of the Middle East.

“Our ambition is to become the most supported English Premier League football team in Saudi Arabia; a country whose population includes a large, young, passionate and highly engaged football community.

“We are delighted to partner with SAUDIA as our official tour airline partner, and we look forward to working with them during our trip to Riyadh and for the remainder of the 2022/23 English Premier League Season.”

This is the second sponsorship deal announced in two days. On Tuesday, Newcastle confirmed Monster Energy as the official energy drink. They will have a digital presence at St. James’ Park on matchdays.

We are still awaiting the big catch, which is the official shirt sponsors for after this season. Newcastle’s deal with FUN88 has been cut short and ends after the 2022/23 campaign.

In an earlier interview, chief financial officer Darren Eales said the following about working with PIF-related sponsors:

“It would make sense in terms of some of the doors that could be opened by PIF. They invest in a number of countries globally.

“I also think when you look at a country like Saudi Arabia with a young population, 36 million and growing, football is the number one sport and there is some natural affinity there in terms of the commercial value of having an association with Newcastle.

“The days are gone of it just being advertising and a name on the shirt, it’s about what their goals are and about what they’re trying to achieve and from that we’ve got to have fair market value, that’s the reality.

“Companies are going to want to have a demonstrable return. We’ve got the potential for something that’s really great.”

Eales’s comments from early October echo what Silverstone stated above. Newcastle are looking to grow their fanbase in Saudi Arabia. We are likely to see a PIF-related company as the shirt sponsor after this season.

168 comments so far

  • Ty21

    Nov 17, 2022 at 9:19 AM

    Comment #161

    Sometimes I feel for R7 though. For what he have done for Man Utd and what he have achieved, he clearly didn’t get that respect from Man Utd side. It’s a typical marriage turn sour scenario, where both side airing their dirty laundry.

  • DrGloom

    Nov 17, 2022 at 9:36 AM

    Comment #162

    Ty21, I don’t feel sorry for Ronaldo at all , football is a short lived career where the best ( and he was one of them) earn an absolute fortune … its clearly hard for him to accept his career is coming to an end and his best days are behind him. He’ll never be a guaranteed starter at any major club again ( even before his outburst)

  • ToonDarnSarf

    Nov 17, 2022 at 9:40 AM

    Comment #163

    Just to be clear, I only posted that Mort might be Mund because Check mentioned it first and one post that Mort wrote had a very similar tone to Mund’s post so it entered my mind briefly. Really, I couldn’t give a stuff and I didn’t give it any more thought after that. I thought I was just joining in the joke with Check to be honest…

  • ToonDarnSarf

    Nov 17, 2022 at 9:44 AM

    Comment #164

    Regarding Toney, I suspect that people close to him have known about the betting all along but it’s just taken a long time for the authorities to have the proof and charge him.

    I think I read that Toney himself said that he wasn’t professional enough during his time with us so that’s why he didn’t knuckle down and fulfil his potential back then. It does justify us selling him but it’s also to his credit that he worked his way back to where he is today.

    Still, he’s a silly boy for getting involved in gambling and he’ll have to face the consequences.

    Almost certainly that’s why he’s not in the England squad (shame for him and England) and also possibly a reason why bigger teams didn’t sign him over the summer.

  • Raj of Hailsley

    Nov 17, 2022 at 9:47 AM

    Comment #165

    Give Ower will you, it was a joke in response to his asking if I needed tips.

  • Toon fans bad

    Nov 17, 2022 at 9:51 AM

    Comment #166

    Nah, Mund and Mort strike me as being 2 very different WhatsApp groups 😆

  • Raj of Hailsley

    Nov 17, 2022 at 9:53 AM

    Comment #167

    So how did he get found out after all that time?

  • niafron

    Nov 17, 2022 at 9:54 AM

    Comment #168

    Bonjour Mesdames et Messieurs!

    I suggest as the PL we take a break…

    Ok, i know, this one suck, but this is the world Cup!

    You know, there’s eleven players in a football team, and eleven important events in my own life.

    Two of them are the births of my little princesses the nine others are the world cups i seen ( starting with 86 in Mexico when i was five years old ).

    So come on guys, i know it’s quiet sad this year, like a christmas during a war, bu t let’s try to enjoy even if it flies in the face of everything.

    0k,let’s start with prognostics… according to you, which nation will rise as world champion?

    ( almost said NEW world champion, but i still hope it could be STILL world champion! ).


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