There’s an interesting and exclusive article in footyheadlines on what the Adidas deal that Newcastle secured some months ago will mean with our new strips.
At the moment there is some discontent about the strips from Castore, but starting next season Newcastle will have Adidas as their new worldwide company supplying the football strips.
Newcastle had Adidas as the stip provider until 2010, and at that time there was little ambition coming from former owner Mike Ashley at Newcastle about anything other than staying in the Premier League, and we ended up with Castore as the strip provider.
But the Adidas deal is a much better deal for everything, including our commercial revenue.
The deal has been reported by the Telegraph as being worth £40M a year over 5 years, and that’s an eight-fold increase on the £5M a year we are currently getting from Castore.
That’s a great deal secured by our new executive team at the club.
In their exclusive report, footyheadlines say that Newcastle will become an elite team at the company, and that means we will get exclusive designs rather than the base designs, lower profile clubs get.
It’s going to be very interesting to see what the home and away strips are like for next season, when it will be all change to Adidas and a a £35M increase in our revenue on the strips.
Here is an excerpt from their report:
“The new Adidas Newcastle United kit deal are making Newcastle United an elite team. This means that the club will receive authentic home and away kits, as part of the Elite Team range.
Newcastle United will join Bayern Munich, Real Madrid, Juventus, Arsenal, Flamengo, and Manchester United as Elite Teams.”
We can’t wait until we see the new strips for next season, and the rumors are they will celebrate the strips of the 1990s when Kevin Keegan was the manager.
Alan Shearer is wearing one of those strips in the photograph above – looks like he just scored.