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Peter Silverstone Identifies The Next Step To Increase Newcastle’s Commercial Revenue

Peter Silverstone, head of the Commercial deals at the club, told the Fan Advisory Board at the end of last month the top priority for Newcastle is now to do a deal with a training kit partner.

In the past, the partner who had the names of the shirts (like SELA has now at Newcastle) did the deal for training too, but the top clubs these days are separating the partners for the jersey worn during games from the players’ training kit.

That adds up to more commercial revenue for the clubs.

This is what  Peter Silverstone said in a meeting with the club’s fan advisory board last month:

“Securing a training kit partner is a top priority for commercial partnerships,”

“If we can attract global partners, they can help us to activate and attract new fans in previously unreached markets.”

“Adidas, for example, is committing to supporting our growth globally and from a brand perspective, it will be a watershed moment for the club.”

“Ultimately, that relationship, like all kit partnerships, relies on fans buying products locally and internationally.”

Silverstone has been the top executive at Newcastle driving up the club’s commercial revenues to hopefully be in line with the top six clubs in England asap.

We did almost nothing to increase commercial revenues under the previous owner, so we are starting with a low commercial revenue number.

But our total revenues in the last financial year – through June 30th of last year – were £250M – an almost 40% increase over the previous year of about £180M.

Commercial revenues increased from £28M to £46M – a 64% increase in the same period.

So we are getting there and the more revenue we earn the more we can spend on players according to the PSR (Profitability and Sustainability Rules).

What do you think?

408 comments so far

  • Mickey G

    Mar 29, 2024 at 10:33 AM

    Comment #401

    Bill , yes it is a big stretch , bigger stretch than the trolls underpants.
    A drug dealer knows exactly what he is doing and is in control of it.
    An addict isn’t , hence ,why a drug dealer as plenty of customers.
    As I mentioned before Bill , don’t try and throw logic at it . Hope you are well.
    What do you think Saturdays score will be?
    I’m going 4 -2

  • Toon Irish

    Mar 29, 2024 at 10:33 AM

    Comment #402

    How do we even know tonali has an addiction cause the club his Lawyers and pr team say so. Don’t b fooled there playing the system to to get the least punishment for there client.end of the day the lad was stupid betting on football never mind his own teams.

  • Mickey G

    Mar 29, 2024 at 10:41 AM

    Comment #403

    Toon Irish. How do we know you are Irish?
    Only a joke mate. Don’t want to start anymore Blog warfare

  • Toon Irish

    Mar 29, 2024 at 10:45 AM

    Comment #404

    Mickey G.
    Well played sir lol. I can take banter don’t worry. What’s your prediction for tomorrow I’m going for 3-2 win.

  • Toon Irish

    Mar 29, 2024 at 10:51 AM

    Comment #405

    Xabi Alonso will continue at Bayer for one more year at least…

    Could this b Eddie howes replacement in a couple of years to take us to the next level.would love him here.

  • jimiley

    Mar 29, 2024 at 10:53 AM

    Comment #406

    Going 3 to 1 to Toon.
    Tonali has turned out a disaster.
    Whatever you think about his footy, the guy is thick as mince.
    Don’t tell me he didn’t know the Italian FA were investigating when he came here. And then he starts betting here on Newcastle games. Incredible.
    How was he going to get away with it.? He cannot walk into a betting shop in Grainger Street and he speaks no English. All phone calls are recorded and I presume he has a tab. Dumber than dumb.
    I suppose the usual suspects will say he was a terrific piece of business

  • jimiley

    Mar 29, 2024 at 10:54 AM

    Comment #407

    Pep would be nice when he leaves city when they get demoted

  • Not another deJong

    Mar 29, 2024 at 11:36 AM

    Comment #408
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