Peter Silverstone, head of the Commercial deals at the club, told the Fan Advisory Board at the end of last month the top priority for Newcastle is now to do a deal with a training kit partner.
In the past, the partner who had the names of the shirts (like SELA has now at Newcastle) did the deal for training too, but the top clubs these days are separating the partners for the jersey worn during games from the players’ training kit.
That adds up to more commercial revenue for the clubs.
This is what Peter Silverstone said in a meeting with the club’s fan advisory board last month:
“Securing a training kit partner is a top priority for commercial partnerships,”
“If we can attract global partners, they can help us to activate and attract new fans in previously unreached markets.”
“Adidas, for example, is committing to supporting our growth globally and from a brand perspective, it will be a watershed moment for the club.”
“Ultimately, that relationship, like all kit partnerships, relies on fans buying products locally and internationally.”
Silverstone has been the top executive at Newcastle driving up the club’s commercial revenues to hopefully be in line with the top six clubs in England asap.
We did almost nothing to increase commercial revenues under the previous owner, so we are starting with a low commercial revenue number.
But our total revenues in the last financial year – through June 30th of last year – were £250M – an almost 40% increase over the previous year of about £180M.
Commercial revenues increased from £28M to £46M – a 64% increase in the same period.
So we are getting there and the more revenue we earn the more we can spend on players according to the PSR (Profitability and Sustainability Rules).
What do you think?
408 comments so far
The Bard of Bensham Bank
Mar 26, 2024 at 7:07 PM
Comment #121#119 was for the arrival of JJ!
But it’s more apt now
😮
The Bard of Bensham Bank
Mar 26, 2024 at 7:08 PM
Comment #122In 2 ways!
😀
9
Mar 26, 2024 at 7:13 PM
Comment #123Big Joe, Botman, Miley….it clearly isn’t over yet. We will continue to endure even more injuries throughout the rest of the season. I don’t know why, but that is clearly the pattern. Blimey!
Fat Basta*d
Mar 26, 2024 at 7:17 PM
Comment #124The Hague for Jelly Belly
Munster Mag
Mar 26, 2024 at 7:22 PM
Comment #125I hear Little Joe ain’t great either but Miley, jeez, does it ever stop?
Fat Basta*d
Mar 26, 2024 at 7:24 PM
Comment #126Rumours its a bad injury
Munster Mag
Mar 26, 2024 at 7:25 PM
Comment #127And it’s for 1.5 months apparently.
And then we wonder why the club is dragging the squad to Oz at the end of the season?
Fenham to Chalfont
Mar 26, 2024 at 7:26 PM
Comment #128A dirty little scumbag off here keeps calling people zionists the freak.
See this clip it’s the exact same c*** we have on here. Proper and I mean proper cowards that hide their faces and always in packs, none of these could fight sleep. Cowards:
https://x.com/mrandyngo/status/1772337528395207079?s=46
Fenham to Chalfont
Mar 26, 2024 at 7:27 PM
Comment #129Munster STFU man you’re nothing but a clown.
Fenham to Chalfont
Mar 26, 2024 at 7:28 PM
Comment #130No wonder the blogs cattled
9
Mar 26, 2024 at 7:30 PM
Comment #131Munster,
We’re clearly scraping every single £ we can get before financial end of season (end of June, is it?) which is the only possible reason for the otherwise madcap idiocy timing of the Oz trip.
JohnJ
Mar 26, 2024 at 7:50 PM
Comment #132Fenham,
I do believe you could be right!
simon376
Mar 26, 2024 at 7:57 PM
Comment #133How does Chilwell get a game for England? If as right back, sure our Tino would be a better bet as a left back for England. If big Dan would be a better bet
Fat Basta*d
Mar 26, 2024 at 7:58 PM
Comment #134Ya fat kunt zionist pig. All your uncles are zionist pigs.
Fat Basta*d
Mar 26, 2024 at 7:59 PM
Comment #135The bridge collapse doesnt look like an accident. Probably zionists false flag
Fat Basta*d
Mar 26, 2024 at 8:00 PM
Comment #136Fat kunt ya ma’s minge is wider than the bridge that collapsed 😀
Fenham to Chalfont
Mar 26, 2024 at 8:05 PM
Comment #137JohnJ,
That link I put up is exactly what this filthy troll does on here. These things are nothing but cowards, if I witnessed these mask wearing cowards harassing an elderly woman like they did in that link the lot of them would learn a very valuable lesson and that’s an absolute fact. These things are the filth of society and have absolutely no place amongst normal society.
Munster Mag
Mar 26, 2024 at 8:22 PM
Comment #138Why am I a clown, because I told u about Miley, you fat prick?
lesh
Mar 26, 2024 at 8:30 PM
Comment #139Fenham
You want the troll to keep his/ her opinions to itself yet you feel justified in expressing yours?
Do you of all people need to be reminded that (to use your words) this is a football blog and your views are as obnoxious as those you criticise.
Fat Basta*d
Mar 26, 2024 at 8:32 PM
Comment #140Ya fat kunt ill slap the chunk of burger and chips out of your mouth
Munster Mag
Mar 26, 2024 at 8:42 PM
Comment #141Fenners , if u don’t like it here piss off you ugly fat cnut.
Novocastrian66
Mar 26, 2024 at 8:45 PM
Comment #142Which Miley?
Raj of Hailsley
Mar 26, 2024 at 8:50 PM
Comment #143My spellchecker won’t have Miley, too many years calling Ashley Mikey 😀
Fat Basta*d
Mar 26, 2024 at 8:51 PM
Comment #144Fatty fenners ill pop your bellies, all 950 of them ya zionist pig animal molester
Novocastrian66
Mar 26, 2024 at 8:53 PM
Comment #145Lewis Miley has a back injury. In Newcastle for a scan.
https://c.newsnow.co.uk/A/1222747454?-11058:809
Raj of Hailsley
Mar 26, 2024 at 8:55 PM
Comment #146Novo, it’s just bloody relentless, need to sack the England medical staff 😕
Novocastrian66
Mar 26, 2024 at 9:03 PM
Comment #147:))
Novocastrian66
Mar 26, 2024 at 9:03 PM
Comment #148🙂
lochinvar
Mar 26, 2024 at 9:30 PM
Comment #149Tuned into the England game
Two sets of awful kits
Two awful teams.
Shocking advert for football
Harley
Mar 26, 2024 at 9:32 PM
Comment #150Strange game this.
Been played almost entirely in their half, yet were 2-1 down. Just can’t break them down.
AnyToon in Indiana
Mar 26, 2024 at 9:45 PM
Comment #151Laugh???? Cry????….
Why not just do both…
Novocastrian66
Mar 26, 2024 at 9:50 PM
Comment #152Gateshead had a good result tonight. 7-1 against Hartlepool. They scored you good goals.
onmeedsun
Mar 26, 2024 at 10:35 PM
Comment #153Perhaps Southgate will realise that you need to fill your team with footballers. We seemed to play ok tonight but often the ball is moved too slowly, allowing defenders to get in shape. Players like Foden, Bellingham and Maddison are masters of the ball. Good first touch and pass, usually eye of the needle forwards, not bloody sideways!
onmeedsun
Mar 26, 2024 at 10:37 PM
Comment #154Novo
Might have been your comment. I was at the women’s final and saw the pink, which did confuse me. But I’ve no problem with the girls adding their pink to our black and white. Gives them something that’s theirs and doesn’t diminish our B&W.
Munster Mag
Mar 26, 2024 at 10:44 PM
Comment #155Credit to the boy Munster for breaking the Miley news first, sourced from you know who, that some melts don’t like!
Fenham to Chalfont
Mar 26, 2024 at 10:59 PM
Comment #156Would you believe it, who’d have guessed eh…It’s Munster and lesh riding to the defence of the filthy and absolutely disgusting mouthed troll.
No wonder people cannot take you 2 pathetic individuals seriously on here.
onmeedsun
Mar 26, 2024 at 10:59 PM
Comment #157Miley has played way too many games this season and his body is still growing. No one’s fault but this is way we shouldn’t be restricted on spending. We’re running a business that needs investment across the board to enable us to secure future revenue streams that would make us self sufficient. Basic economics. Free market and all that. Oh forgot. Members only club!
Fat Basta*d
Mar 26, 2024 at 11:20 PM
Comment #158Ya fat kunt go give your doormat missus a slap you zionist pig
Fenham to Chalfont
Mar 26, 2024 at 11:24 PM
Comment #159Isak on rumours of a transfer to Arsenal:
“It doesn’t affect me that much. It has been talked about many times, in many windows. I see it as just such a thing.
Everyone knows that summer is coming and if things show up, things can happen, but I actually haven’t even thought about it.”
He, Bruno et al…. NOT FOR SALE!!!!
Novocastrian66
Mar 26, 2024 at 11:36 PM
Comment #160Onmeedsun. We play in Black and White. Not Black, White and Pink.
By the way it’s not the players that have changed the colours but the supporters.
The pink stood out like a sore thumb.
Those supporters have no right to change the colours.
If they want their own identity they can start their own club like the Hashtag United owners did.
Don’t mess with the colours. I wouldn’t mind so much if it was an away strip colour but it isn’t.
If the owners tried to change the home colours there would be hell on and rightly so.